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The increasing competitiveness of the Tourism industry that every day is becoming one of the main driving forces of the global economy generated in the companies of the sector, the need to improve both customer satisfaction as well as all the stakeholders’ satisfaction in the organization. It is imperative to optimize and leverage resources to create greater business benefits provided under the slogan "offering quality services" training professionals in the sector with adequate preparation for managing tourism business with a client-based approach, as well asonthe processes and on the continuous improvement.
However, this need had not been met, so far, in a training specifically tailored to the needs of the tourism sector. CETT-UB has taken up this challenge by creating the first official master of Strategic Management of the Tourist Business specialized in Quality and Environment, unique training that aims to offer the industry a comprehensive model for training future managers of tourism businesses, which in each new edition, develops a process of continuous improvement of content and practical experience in the industry, allowing us to be an innovative training offer in the market. Moreover, the collaboration of experts on this topic from the civil service, setting the environmental and quality policies to be implemented in the tourism sector, provides the opportunity for the participants of the master to establish a fruitful exchange of information with its architects.
CETT-UB has also the advantage of running its own tourism enterprises, including a four-star hotel, the Alimara, the first hotel in Catalonia to be certified badge of Environmental Quality in Hospitality.