Photography from: Introduction | Tourism Management of Culinary and Gastronomic Heritage
Universidad de Barcelona
Academic Offer
Introduction
Specialization within Official Master of Tourism Innovation Management

Introduction

The specialization in Tourism Management of Culinary and Gastronomic Heritage within theCETT-UB Masters in Tourism Innovation Management will help students discover how to place value in the food resources of a given territory and how to create and promote gastronomy related touristic projects.

Gastronomy is a key resource to transmit the culture of a given territory; this is something the tourism industry has started to make the most of in order to explore heritage-based tourist offer. In fact, several factors have recently contributed to redefine the appeal of many destinations: a growing interest in ethical and responsible consumerism, in new types of food, locally sourced produce or avantgarde cuisine. These new consumers ‘interests have made tourism professionals think further about designing gastronomy-based tours, local produce tasting workshops or cookery lessons in order to satisfy the needs of the most demanding travelers, who seek more authentic experiences. This new market niche needs experts in food tourism and its different branches (culinary tourism, wine tourism, olive oil tourism, horticulture tourism, terroir experiences, etc.) and such experts must be able to create unique products, optimize their own management style in an innovative way and design the best commercial strategies in a highly competitive environment. This specialization in Tourism Management of Culinary and Gastronomic Heritage within the CETT-UB Masters in Tourism Innovation Management is made for these professionals.

Combine your passion for gastronomy with your creative strike and design unique gastronomic experiences that will turn any destination into a must-visit!

Key elements of this study program:

Blended and module-based learning including a one-month work placement at companies in Barcelona so you can live the experience to the full and make the most of this Master.

70% of the course will be taught online and 30% will be face-to-face (3 hours of synchronous online teaching plus 15 hours of tutored work a week) so you can organize study times according to your needs.

Learn actively, using different learning methods that enhance the learning of managerial skills and your personal growth.

You will be able to get in touch with international professionals and experts through expert talks and visits to companies.

The course opens the doors to doing an internship in Barcelona based companies.