Photography from: Syllabus | Tourism Management of Natural and Cultural Heritage

Universidad de Barcelona


Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2022


This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.

Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.

You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.

Our learning system is based on:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.


The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Specialization in Tourism Management of Cultural and Natural Heritage

Total credits of the master: 60 ECTS (European Credit Transfer System)

Code Tourism Management of Cultural and Natural Heritage CREDITS
Required Subjects 15 ECTS
0540001 Tourism Innovation 3
0510002 Strategic and operational marketing 3
0540003 Commercialization and communication 3
0540004 Instruments of tourism organization and management 6
Specialization electives) 33 ECTS
0540033 Keys for the interpretation of cultural and natural heritage 12
0540035 Human mediation in heritage areas 3
0540036 Museographic and digital experiences 6
0540005 Transfer and application of innovation 12
0540006 Research methodology 6
0540016 Research tools and application 6
Senior Capstone Project 12 ECTS
0540007 Senior Capstone Project 12


The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at, or you can also visit us on the second floor of the Campus.

When you finish your Master's degree, you will obtain:

1) An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management.

BOE. Resolució de 14 de novembre de 2014, de la Universitat de Barcelona, per la qual es publica el pla d’estudis del Màster en Innovació de la Gestió Turística.

Obtinguda la verificació del pla d’estudis pel Consell d’Universitats, previ informe de l’Agència per a la Qualitat del Sistema Universitari de Catalunya, així com l’autorització de la Comunitat Autònoma de Catalunya, i establert el caràcter oficial del títol per acord del Consell de Ministres de 26 de setembre de 2014 (publicat al BOE de 18 d’octubre de 2014).

2) A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:

  • Master's Degree in Tourism Management of Cultural and Natural Heritage.

3) Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.