Photography from: Syllabus | Tourism Management of Urban Destinations

Universidad de Barcelona


Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2022


Our learning system is designed to help you analyze and reflect on the different aspects that affect tourism innovation and ensure that you make decisions following the sector's dynamic realities.

Throughout the course, you will actively participate in the different challenges proposed by instructors and professionals in the sector to find specific solutions to different types of businesses, organizations, and tourist destinations.

The Master's Degree is divided into thematic modules, developed through face-to-face work sessions of a theoretical and practical nature. Also, during the course, professionals and active managers will participate in class, which will provide you with different and enriching points of view.

Our learning system is based on:

Online training

Following the inverted class strategy or flipped classroom:

Autonomous work on the educational material and training microcapsules available in the virtual classroom proposed by teachers and experts.

MASTERCLASS Through the virtual classroom. Depending on the content, synchronous sessions are proposed to work in a practical and participative way in some subjects.

Come into direct contact with industry experts through participation in talks that address case studies. Professionals with proven track records share their experiences with you and invite you to create debate and promote networking.


International professionals such as hotel and restaurant directors and managers, backed by their professional careers, share their experiences and invite you to create debate and promote virtual and face-to-face networking.

On-site training

Hands-on activities at the CETT, in Barcelona. Once the online sessions are finished, you will participate for 3 weeks, during the month of June, in the face-to-face sessions to put into practice the skills previously acquired. Is about:


Daily sessions in which you will carry out face-to-face classes with national and international teachers


You will work on the management skills acquired, in a dynamic and jovial environment and with professionals and experts in people management.


Role-play, round tables, resolution of challenges, micro-competitions and other dynamics that will allow you to put into practice all the hard and soft skills learned during the course


The evaluation is continuous, there are no final exams. You will do several activities, individually or in groups, that correspond to the topics covered in the modules of each subject, which are progressively evaluated by the teachers. Each activity is assigned a percentage of the final grade that corresponds to the difficulty and time required to complete it.

Online training

  • Basic comprehension activities. The activities of this type are exercises that teachers propose after each synchronous session to ensure the understanding of the content worked on.
  • Deepening activities. These are activities of analysis and reflection through which you must demonstrate your learning and correct interpretation of the contents and knowledge acquired during the development of each topic. In this type of activities we propose: case studies, problem solving based on challenges, creation of process maps and online collaborative activities.
  • Discussions. The debates proposed in the forum space are mandatory and, therefore, evaluable. The following criteria will be taken into account in the evaluation: participation, sending reasoned answers with criteria and proactive character.

Face-to-face training

During the classroom sessions, you will participate in masterclass sessions and professional seminars that will be evaluated through practical and written tests. Attendance is compulsory in all the proposed sessions.

Specialization in Tourism Management of Urban Destiinations

Total credits of the Master: 60 ECTS (European Credit Transfer System)


The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at, or you can also visit us on the second floor of the Campus.

When you finish your Master's degree, you will obtain:

1) An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management.

BOE. Resolution of November 14, 2014, of the University of Barcelona, publishing the Master's Degree in Innovation of Tourism Management syllabus.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

2) A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:

  • Master's Degree in Tourism Management of Urban Destinations.

3) Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.