Master's Degree in Tourism Project Management
Master's Degree in Tourism Project Management
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Duration1 course
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Credits60
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Start dateComing soon
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Modality
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Specialization TracksEntrepreneurship and Corporate Innovation in Tourism | Digital Transformation of Tourism Enterprises and Experiences
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Languages
Learn how to develop and launch tourism projects
With the Master's Degree in Tourism Project Management you will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in tourism companies and destinations and design products and services to compete in the international market.
At CETT-UB we want to provide a solution to the lack of specific tourism training in the Spanish university system to solve the main challenges facing the sector and its main subsectors, the hotel sector and the gastronomic sector. Challenges and challenges resulting from digitalization and globalization, mainly, as well as the need to innovate by incorporating sustainable criteria and respect for the environment.
Tourism will grow at an average of 3.3% per year until 2030. The sector needs trained professionals to respond to the innovation needs of tourism companies, as well as to design and offer tourism products and services aimed at digital and global consumers.
Who is the Master's Degree in Tourism Project Management of CETT-UB aimed at?
The master is aimed at entrepreneurs, intrapreneurs, professionals and university graduates interested in the enormous potential of tourism, who wish to develop their executive skills linked to the development and launch of innovative projects.
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Intra-entrepreneurs, entrepreneurial profiles and professionals
Professionals who want to acquire the necessary skills for the implementation of innovation processes and participate in the innovation management teams of tourism companies within the framework of the global economy.
- Entrepreneurs
Entrepreneurs who wish to create and launch new products to the tourism market, both locally and internationally.
- University graduates
Persons with a degree interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.
Specialize your profile according to your interests.
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Entrepreneurship and Corporative Innovation in Tourism
This specialty focuses on the development of entrepreneurial competencies and the improvement of skills linked to key areas for the success of tourism projects in the market.
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Specialization in Digital Transformation of Tourism Companies and Experiences.
This specialty emphasizes on providing the necessary competencies to develop tourism projects with a high technological component, taking advantage of the opportunities that new technologies offer for the development of new tourism experiences. The specialty not only focuses on the implementation of technology, but also on the necessary aspects for cultural change.
Why study the Master's Degree in Tourism Project Management?
Choose a sector with a future
- The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of GDP on a global scale.
- Work in the new experience economy: you will generate memorable, successful products and services with a positive impact on consumers.
- Deepen your decision-making skills in highly uncertain environments. You will develop your ability to adapt to new situations, applying analytical and lateral thinking techniques.
Train to make your dreams come true
- Learn the methodologies and skills to make your project a reality: productivity techniques, planning and management of critical moments in the design of business models, prototyping tools, obtaining resources, digital marketing, among others.
- You will be able to use CETT-UB's own companies as learning and experimentation laboratories for your ideas, projects or prototypes. Testing them to identify areas for improvement. CETT's own companies are Hotel Alimara and the Agora BCN International Student Residence.
Learn from the best
- You will learn with the help of local and international entrepreneurs and tourism companies, leaders in the management of intrapreneurship, disruptive and collaborative innovation and self-managed teams.
- Access to the cutting edge of tourism marketing: the master's degree includes an extensive program of company visits, lectures by industry experts and professionals, and attendance at events that will allow you to experience the tourism industry firsthand.
- Collaborate on projects with companies in the tourism sector, discover the latest trends in digital marketing, innovation and sustainability.
- Visit tourism fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress or B-Travel, among others.
- A faculty with a reputable and solid professional background in the field of entrepreneurship, with projects based on strategies for generating impactful experiences, digital marketing, and innovation in tourism.
- It is the only official university master's degree in Spain in entrepreneurship or intrapreneurship in tourism companies and organizations. You will get a unique official degree, issued by the University of Barcelona and CETT, with international academic and professional recognition.
Explore new markets
- Acquire the competencies to successfully face the changes that occur in internationalization processes of tourism businesses and projects and you will improve your employability at an international level.
- Explore the potential of developing tourism countries for your project, with new clients, suppliers or partners.
- Manage the international dimension of business as a strategy for recovery and improvement of the global positioning of tourism companies and destinations.
Build a strong network of resources and contacts that will boost your career
- You will be part of an entrepreneurial ecosystem of CETT-UB and the University of Barcelona that will allow you to enrich yourself with experiences and learning of great impact and value for your personal and professional development.
- Access to contacts, entrepreneurial resources and ideas that will accelerate your development.
- You will be able to submit your project or business idea to the CETT Entrepreneur Awards and enjoy personalized advice from the CETT mentoring team.
You will become an agent of change in your company or organization
- Develop the key competencies to lead innovation and tourism transformation processes in your own organization or business.
- You will generate new tourism products and experiences thanks to the digital mindset, with a complete vision of marketing, communication and tourism consumers, which will allow you to connect people and generate high-impact tourism experiences.
You will do an internship in the entrepreneurial ecosystem
- You will carry out curricular or extracurricular internships in a company or tourism organization thanks to the more than 900 collaboration agreements with CETT-UB companies. You will choose the type of company and department, either a consolidated company or a startup in development, depending on your interests and needs (knowledge of new business models, exploring areas for improvement, applying knowledge and innovative techniques, etc.).
- Thanks to internships with our partners, you will develop your ability to adapt to new environments and different issues while expanding your network of professional contacts.
El CETT-UB, 4 stars in the QS Stars
CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specialized in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
CETT International Support
We understand the challenge of living in an environment that is not your own, that is why the CETT-UB Campus offers you the International Relations Office (ORI), as an area aimed at orientation, counseling and attention to international students of the master's programs.
The team in this area will provide you with relevant information related to logistical aspects of living in Barcelona such as registration, processing your foreigner's identity number (NIE) or finding accommodation in the city.
Formalities related to your academic stay
The ORI team will provide you with updated information on the procedures to be carried out once you are in the city, guiding you on essential documents such as the foreigner's identity number (NIE), the municipal census or official registry or the university card.
Languages
If your mother tongue is not Spanish, the ORI team will provide you with advice on how and where to learn it. They will also tell you where to learn Catalan, which will facilitate your integration into daily life in the city. In addition, you will be able to strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any other language in an informal way, you can participate for free in our language exchange program between CETT-UB students.
Contact the international office
Internships and jobs
During the Master's Degree in Tourism Project Management you will have the opportunity to do internships in top level companies and institutions with the aim of acquiring new skills and applying the knowledge learned in the Master's Degree.
The Career Services department will guide you on the types of internships you can choose from.
The internhips have 2 modalities
Curriculars: Linked to subjects of the program you are taking and that are part of your academic curriculum, therefore, mandatory.
Extracurricular: Not included in the curriculum and of a voluntary nature.
The internships are carried out through university-industry cooperation agreements and are supervised by professors who are experts in each of the subjects.
The CETT-UB will help you to find the most suitable opportunities for your professional profile and your motivations, among the more than 900 requests from companies that we receive annually. Likewise, we will help you to contact and accompany you in accessing the most attractive companies and institutions for your professional objectives.
Cooperation agreements
As a differentiating feature to the market, CETT-UB has its own group of companies dedicated to training and offering quality hotel and tourism services, so that you can apply this practical knowledge without leaving the Campus:
- Hotel Alimara
- Residència Universitària Ágora BCN
- Aula Restaurant
- Summum Restaurant & Bar
For more information visit the Career Services area, contact us by email at [email protected] or you can also visit us on the second floor of the Campus.
Professional opportunities
- Tourism project manager in corporate, global and/or digital innovation environments
- Project Manager of digital transformation in tourism organizations and companies
- Designer of digital tourism products and services
- Manager of Digital Marketing projects in tourism
- Innovation manager
- Technology transfer management positions
- Designer of tourism consumer experiences
- Collaboration positions in multidisciplinary teams for the development of websites and digital platforms of tourism application
- Tourism entrepreneur
- Consultant in the field of internationalization of tourism organizations
Student Services
Students will have at their disposal a wide range of services that will make their academic experience unique.
The CETT Campus has a privileged catering offer in the Espai Fòrum, the Aula Restaurant and the Hotel Alimara. It also has a multidisciplinary Resource Center with a large number of books, tools and digital spaces to reinforce and expand the training outside the classroom.
With the CETT-UB APP you will be able to access the Virtual Campus and have the entire campus experience at your fingertips.
Other services that may interest you
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Career Services
The Career Services department guides and accompanies you in the intermediation of internships and job opportunities with the best companies in the sector. It has an extensive job and internship exchange.
Its services include:
- Definition of your professional milestones: in-depth analysis of your entry profile, establishment of realistic objectives and monitoring of your roadmap, and guidance in the design and development of your personalized career plan.
- Design and elaboration of the main tools for the relationship with the labor market: review and correction of resumes and cover letters, letter of recommendation, access to the main channels of research and job and internship opportunities, management of offers and self-candidatures and follow-up of applications.
- Personalized training: orientation on the search for professional opportunities, job interview simulation and feedback, competency-based interviews and preparation of presentations so that you can learn first-hand about the needs of companies.
- Networking and dynamization of activities: corporate presentations during your training period, master classes aimed at learning about strategic sectors, corporate dynamics and challenges and job fairs.
- Job Center with exclusive access: we provide you with a wide range of job and internship opportunities, as well as the follow-up of the applications submitted.
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CETT Alumni
The CETT Alumni Association's main mission is to strengthen relationships among alumni by creating a network of professionals who enjoy a series of advantages in the professional, educational, and social spheres.
The main objectives of CETT Alumni are:
- To promote the ongoing professional development of members at all levels and facilitate access to the workforce, career advancement, and continuing education. To foster the creation of an ideal framework for the exchange of knowledge and experiences among alumni, offering the association as a meeting point for the professional world.
- Facilitate knowledge and networking through workshops, presentations, dinner discussions, and expert sessions. CETT Alumni aims to be a center of opinion and influence on the tourism industry.
- Establish agreements with other entities, fostering synergies that generate value for associated alumni.
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Accommodation
CETT-UB has a student residence, Àgora BCN, with affordable prices for the CETT-UB student community. We also have our own four-star hotel, the Hotel Alimara, where you and your family and friends can enjoy benefits and discounts.
CETT Facilities
The CETT campus is located in the Horta neighborhood of Barcelona. It comprises the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona, and the Àgora BCN International University Residence.
