Career opportunities in marketing and advertising: the most in-demand jobs in 2026

Marketing and advertising are undergoing one of their most transformative periods. Digitalization, new consumer habits, and artificial intelligence have created professions that did not exist just a few years ago. Our students who are training today will have access to a dynamic, growing job market with highly sought-after profiles.

What are the most sought-after career opportunities in marketing and advertising?

Digital Marketing Specialist: the most sought-after profile

Digital marketing specialists combine analysis, creativity, and strategic skills to improve a brand's online visibility. This role requires skills such as analytical thinking, mastery of digital tools (Google Analytics, Meta Ads, Semrush, etc.), and a strong results-oriented approach, enabling them to optimize campaigns and make data-driven decisions.

Main functions:

• Social media campaign management
• Analysis of metrics and results
• Content optimization and SEO positioning
• Customer acquisition and loyalty strategies

Community Manager and Content Creator

These professionals stand out for their ability to communicate, connect with audiences, and generate engaging content tailored to each platform. Essential skills include creativity, quickness in spotting trends, mastery of audiovisual language, and sensitivity in maintaining the brand's tone and values.

Functions:

• Social media management
• Visual and audiovisual content creation
• Community engagement
• Editorial calendar design

Advertising Technician and Brand Manager

The role of Brand Manager requires great strategic sensitivity, creative thinking, and team coordination skills. It is a position that requires understanding the consumer, building a solid identity, and ensuring that the brand maintains consistency across all touchpoints.

Functions:

• Creative concept development
• Strategic campaign planning
• Coordination with agencies and creative teams
• Branding and reputation management

SEM and Performance Marketing Specialist

This professional needs analytical precision, mastery of advertising platforms, and the ability to interpret complex data. Their key skills focus on optimization, metrics-based decision-making, and efficient advertising budget management.

Functions:

• Creation and optimization of Google Ads campaigns
• Keyword analysis
• Return on investment (ROI) monitoring
• Remarketing strategies

Market Research Technician

This role requires analytical skills, critical thinking, and the ability to work with quantitative and qualitative data. Success depends on interpreting complex information, identifying patterns, and turning them into useful recommendations for businesses.

Functions:

• Design of qualitative and quantitative studies
• Data analysis and reporting
• Identification of business opportunities
• Interpretation of trends

As you have seen, career opportunities in marketing and advertising are diverse, dynamic, and offer excellent prospects. Digital profiles will continue to lead the market, but all areas (advertising, content, data, and strategy) will continue to offer stable and attractive jobs for those who are properly trained.

Below are the different training areas at CETT where you can deepen your knowledge of marketing and events:

• Higher Technician in Marketing and Advertising
• Higher Technician in Travel Agencies and Event Management
• Bachelor's Degree in Marketing, Events and Entertainment
• Bachelor's Degree in Digital Business and Innovation
• Master's Degree in Event Management
• Master's Degree in Marketing and Sports Event Management | CETT-UB & Barça Innovation Hub
• Master's Degree in Revenue Management, Digital Marketing and Social Media