Field of Study
The increasing appearance of customized products and services forces companies to question how well they adapt to the needs of the different market segments. In a changing and more competitive environment, the study of consumers and in particular of their needs is a key factor for the conceptualization of successful products. The trend is present in the hospitality industry as well, and as a consequence, hotel companies need to continuously rethink their strategies, aiming toward a growing profitability.
Our highly specialized semester program will enable students to discover different aspects of day-to-day hospotality management and expand their knowledge of the Hospitality Industry and its current strategies.
FALL SEMESTER: 07/09/2017 – 22/12/2017
SPRING SEMESTER: 25/01/2018 – 18/05/2018
FALL SEMESTER: June
SPRING SEMESTER: November
Accreditation of languages: Level of English or Spanish (Intermediate-B2)
Up to 30 ECTS
Language of Instruction
English and Spanish
Up to 300
Marketing of Services: Successful Sales Management/ Events Management / New Trends in Gastronomy and Cooking / Innovative Design Concepts for Services in Gastronomy and Culinary Businesses - Summer Courses
Experience Management / Strategic Marketing in Gastronomy-Related Businesses - Winter Course
Courses are subject to change.
Accommodation in Student Residence Hall located 5 minutes from the university is available.