Photography from: Syllabus | Master in Digital Transformation of Tourism Businesses and Experiences

Universidad de Barcelona


Specialization within Official Master in Development and Launch of Tourism Projects
Call for applications: October 2022


This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.

Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.

You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.


The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Official Master's Degree in Development and Launch of Tourism Projects

Total credits of the master's degree: 60 ECTS (European Credit Transfer System)

You will have to take 30 compulsory credits, common to the three specialties, as well as the final Master's Capstone Project (MCP). You will also have to take the 18 compulsory ECTS according to the chosen specialization; finally, you will be able to take 6 ECTS, choosing between internships in external companies or free electives.

Code Official Master's Degree in Development and Launch of Tourism Projects CRÈDITS
Compulsory subjects Tourism Companies 18 ECTS
Business Models in Tourism 6
Financial Management of Tourism Projects 6
Advanced Tourism Marketing 6
Compulsory subjects Management of Tourism Projects 12 ECTS
Innovation strategies in tourism products and services 6
Development of tourism business projects 6
Subjects of Corporate Entrepreneurship and Innovation in Tourism Specialization 18
Subjects of Digital Transformation of Tourism Businesses and Experiencese Specialization 18
Subjects of Internationalization of Tourism Companies Specialization 18
Elective Subjects 6 ECTS
Tools for Disruptive Innovation 6
External internships in tourism companies or organizations 6
Master's Capstone Project 6 ECTS
Code Digital Transformation of Tourism Businesses and Experiences CREDITS
Subjects of Tourism Technology 18 ECTS
Technology and digital transformation 6
Development of digital platforms 6
Digital analytics and big data in tourism projects 6
Electives 6 ECTS
Innovation in Tourism 6
External internships in tourism companies or organizations 6


The international dimension, entrepreneurship, and the digital tourism company make up three of the main objectives of the Master in Development and Launch of Tourism Projects. Your MCP is the instrument to synthesize these objectives.

The Master's Capstone Project (MCP) design is directly linked to the teaching-learning process that characterizes this degree in terms of the transversal development of an innovation project in the tourism sector throughout the Master's program.

The credits assigned to the Master's Capstone Project (6 ECTS) are the culmination of the student's complete learning throughout the program. There are two types of MCP:

  1. Entrepreneurship projects: The student synthesizes a project developed in a team or individually and proposes strategies and actions to launch it to the market. The structure of the work will be that of a business plan:
  • Executive summary
  • Markets and competitive analysis
  • Strategic plan
  • Marketing plan
  • Operations Plan
  • Financial Plan
  1. Intrapreneurship and innovation projects: The student synthesizes an innovation project for a company, an institution, or an organization that poses a challenge aligned in:
  • Development of new services or products
  • Creation of new lines of business
  • Digitalization processes
  • Digital Marketing Projects
  • Development of Digital Platforms

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at, or you can also visit us on the second floor of the Campus.

When you finish your Master's degree, you will obtain:

1) An Official Degree by the University of Barcelona: Official Master's Degree in Development and Launch of Tourism Projects.

2) A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:

  • Master's Degree in Digital Transformation of Tourism Businesses and Experiences.

3) Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.

RUCT Code: Projectes Turístics 4317084