Professional events such as the Mobile World Congress, the Cardiology World Congress or social events such as Primavera Sound Festival have made Barcelona one the world capitals of the events industry. This is why, CETT-UB is offering a specialization in Events Management within the Masters in Business Tourism Management; this course will provide students with sound knowledge of the events sector and of business travel as well as of the latest trends in business tourism management focused on MICE.
This Masters focuses on the rising demands of the events sector: strategic event planning (SEP), mainly the holistic planning of meetings and related events that help all stakeholders achieve business goals (in a measurable manner), the creation of both a strong Online and Offline Marketing Plan in tune with the organizers ’goals, experience and high performance teams management or being up to date with existing regulations behind events planning. At the same time, students will learn through visits to companies and through masterclasses about planning, logistics and events monitoring from a sustainable perspective.
Besides corporate events (incentives, conventions, product launches, team building, etc.), professional events (congresses, conferences, seminars, etc.) or trade fairs, this specialization in Events Management within the CETT-UB Masters in Business Tourism Management will help students discover the world of high profile music and sports events.
Change the events sector successfully by managing high profile, innovative and strategic events!