Higher Technician in Marketing and Advertising
Higher Technician in Marketing and Advertising
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Duration2 courses
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Start dateSeptember 2025
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Modality
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Languages
Transform your creativity into impact: lead the marketing of the future!
The Higher Technician in Marketing and Advertising program offers practical, up-to-date, and career-oriented training. It combines theoretical knowledge with hands-on experience in real companies. The curriculum covers key areas such as digital marketing, market research, advertising design, and event planning—preparing students to meet the challenges of the industry.
The program places a strong emphasis on training in Artificial Intelligence and advanced digital technologies such as CRM, Big Data, and e-commerce, equipping students with essential digital skills. It also offers the option of internships in companies, allowing students to combine classroom learning with real-world professional experience.
The program promotes values such as sustainability and fosters transversal skills such as communication, teamwork and problem solving. With a practical and innovative approach, and through the application in real projects, this training prepares students for a quality job placement in a global and digitized market.
Training in Marketing and Advertising that empowers you to turn your ideas into successful projects, lead innovative strategies, and open the door to a professional future full of opportunities in a dynamic, fast-evolving industry.
Connect with the industry from day one
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Training modality
Students can choose to complete their internships in either a standard format (515 hours) or an intensive format (900–1000 hours), allowing for a more personalized professional experience aligned with their individual needs and career goals.
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Double degree with tourism
Students have the option to pursue a double degree by combining this program with Tourism, thanks to the recognition of shared modules, optimizing both time and academic resources.
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Access to university degree
Students can continue their undergraduate studies at CETT, transferring credits and earning their university degree in just 3 years instead of 4, enabling a faster and more efficient academic path.
Dual training: complete part of your training at a company
You will have the opportunity to complete part of your training at a leading company in the sector, giving you a head start on your career.
By combining study and work, you will gain real experience in a professional environment. You’ll learn about company culture, processes, and dynamics, while developing the skills needed to maximize your job opportunities after completing the program.
What makes the Higher Technician of Marketing and Advertising different?
Practical approach
Applied learning: The program emphasizes real cases, practical projects, and teamwork that simulate real-world work situations.
Technical skills: Training includes digital marketing tools, social media management, CRM, etc.
Encouragement of creativity: Focus on developing innovative ideas for advertising campaigns and communication strategies.
Promotion of entrepreneurship
Entrepreneurial skills: Students will learn about company creation and management, receiving support to develop their own projects.
Networking: Activities are organized with companies and industry professionals to facilitate entry into the job market or the launch of new projects.
Up-to-date training and acquisition of transversal competencies
Communication skills: Mastery of oral and written communication techniques to convey effective messages.
Teamwork: Development of the ability to collaborate with multidisciplinary teams.
Problem solving: Strategies to tackle and overcome real-world industry challenges.
Modern trends: Covers current topics such as digital marketing, e-commerce, inbound marketing, and personal brand management.
Contemporary PR: Focus on reputation management, crisis communication, and influencer and media relations strategies.
Access to the labor market and degrees:
Internships: Practical placements in companies that help apply knowledge and build professional networks.
High professional demand: The skills acquired are highly valued in in-demand sectors such as digital marketing, advertising, and communications management.
Varied options: Career opportunities include marketing manager, event organizer, communications technician, community manager, and public relations manager.
Access to degree: Provides direct access to the Degree in Marketing, Events, and Entertainment.
Recognitions
CETT obtains the identification of Integrated Vocational Training Center (FPCAT Center), granted by the Public Agency for Vocational Training and Qualification of Catalonia.
Why CETT?
CETT-UB is an institution with a solid academic reputation: it has the backing of the University of Barcelona, high rankings in international rankings, more than 55 years of experience and more than 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: each year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with the possibilities of academic mobility will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training is aligned with the needs of the labor market. With more than 1,000 agreements with companies in the sector, you will have access to job and internship opportunities. In addition, we offer you a high percentage of employability among CETT graduates, a testament to the quality and relevance of training in the sector.
At CETT-UB, you will learn through challenges and real projects. You will have the opportunity to participate in national and international awards and competitions that will allow you to stand out and develop your skills with an open view of the world.
The CETT Campus has learning spaces that reflect the reality of the sector: the Alimara University Hotel, the Aula Restaurant, the Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real working environments, connect with working professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
International
Internationalization fosters your personal growth in a multicultural environment. It enhances your professional skills and supports your integration into the job market. You will learn foreign languages, discover other cultures, and experience unique and enriching opportunities.
To this end, CETT promotes educational exchanges with institutions abroad, as well as internships in companies within the sector through various programs.
International mobility
Erasmus+: Access the premier European academic exchange program, available within the EU and with other European partner countries.
Xarxa FP: This network of European cities, of which Barcelona City Council is a member, facilitates the diversification and enrichment of student training.
Collaborative projects: Direct agreements, strategic partnerships, and joint initiatives with other European institutions (such as Taste Europe on the Go with Helsinki, Breda, and Bardolino).
International internships: Opportunities to complete professional internships in companies across Europe after finishing your studies.
Internships and jobs
Practical training is at the core of this program. It takes place both in the classroom and through company internships, with opportunities to participate in additional activities or international programs.
Thanks to the Career Services team, you can choose from over 1,000 companies with which CETT has collaboration agreements.
- In the general format, you will complete 510 hours of internships at companies with collaboration agreements, supervised by both CETT-UB and the host organization.
- In the intensive training option, you will complete 900 hours of internships at workplaces, including two of CETT’s own training facilities: Hotel Alimara and Residencia Àgora BCN.
Career opportunities
- Marketing and Advertising Specialist
- Public Relations and Event Planning Assistant
- Digital Marketing Specialist
- Marketing Research and Data Analysis Specialist
- Advertising and Creative Material Designer
- Assistant to the Product Manager
- Media Assistant in Advertising Companies
- Media Broadcast Controller
- Market Research and Public Opinion Specialist
- Field Work Specialist
- Poll Surveyor
- Survey and Census Agent
- Market Research Data Encoder
- Point-of-Sale Promotions Manager
- Retail Space Implementation Specialist
Student Services
Students will have access to a wide range of services designed to make their academic experience unique.
The CETT Campus offers a privileged selection of dining options, including Espai Fòrum, Aula Restaurant, and the Alimara University Hotel. It also features a multidisciplinary Resource Center with an extensive collection of books, tools, and digital spaces to support and enhance learning beyond the classroom.
Additionally, with the CETT-UB app, you can download the Virtual Campus app and have the entire campus experience at your fingertips.
Other services that may interest you
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Career Services
The Career Services department provides guidance and support to connect you with internships and job opportunities at leading companies in the sector. It maintains an extensive database of job and internship openings.
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International
The CETT International Center offers personalized support to help you internationalize your studies, providing a wide range of exchange programs and internships abroad.
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Alumni
The CETT Alumni Association's main mission is to strengthen the connection between former students by creating a network of professionals who enjoy various benefits in the professional, educational, and social fields.
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UB Services
As an affiliate center of the University of Barcelona, CETT students have access to the university's library network and resources, as well as the sports facilities of Esports UB and the "SOM UB" card, which offers a wide range of services and benefits.
Continuity of studies
CETT-UB offers you the opportunity to extend and enhance your training from this program onward through various pathways for continuing your studies.
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Double degree with tourism
- You will have the option to pursue a double degree by combining this program with the Tourism cycle, thanks to the recognition of shared modules, optimizing both time and academic resources.
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University degrees
- You will be able to access the Degree in Marketing, Events, and Entertainment by transferring credits, allowing you to earn your university degree in just 3 years instead of 4.
CETT Facilities
The CETT campus is located in the Horta district of Barcelona. It consists of the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona and the Àgora BCN International University Residence.
