Higher Technician in Marketing and Advertising
Higher Technician in Marketing and Advertising
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Duration2 courses
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Start dateSeptember 2025
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Modality
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Languages
Transform your creativity into impact: lead the marketing of the future!
The Higher Technical in Marketing and Advertising offers practical, up-to-date and work-oriented training, combining theory with real-life experience in companies. The program covers key areas such as digital marketing, commercial research, design of advertising materials and event organization, preparing students to face the challenges of the sector.
It emphasizes training in Artificial Intelligence and advanced digital technologies such as CRM, Big Data and e-commerce, providing students with essential digital skills. There is the option of internships in companies, thus combining learning in the center with professional experience.
The program promotes values such as sustainability and fosters transversal skills such as communication, teamwork and problem solving. With a practical and innovative approach, and the application in real projects, this training prepares students for a quality job placement in a global and digitized market.
Training in Marketing and Advertising to turn your ideas into successful projects, lead innovative strategies and open the doors to a professional future full of opportunities in a dynamic and constantly evolving sector.
Connect with the industry from day one
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Training modality
Students can choose to complete their internships in a general format (515 hours) or an intensive format (900-1000 hours), providing a more tailored professional experience to meet their needs and goals.
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Double degree with tourism
Students can opt for a double degree by combining this program with Tourism, thanks to the recognition of shared modules, optimizing both time and academic resources.
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Access to university degree
Students can continue their undergraduate studies at CETT, validating subjects and obtaining their university degree in just 3 years instead of 4, facilitating an accelerated and efficient academic trajectory.
What makes the Higher Technician of Marketing and Advertising different?
Practical approach
Applied learning: emphasis is placed on real cases, practical projects and teamwork, which simulate situations in the working world.
Technical skills: training in digital marketing tools, social media management, CRM, etc.
Encouragement of creativity: development of innovative ideas for advertising campaigns and communication strategies.
Promotion of entrepreneurship
Entrepreneurial skills: We will work on the creation and management of companies, helping them to develop their own projects.
Networking: Activities are organized with companies and professionals in the sector that can facilitate entry into the labor market or the creation of projects.
Up-to-date training and acquisition of transversal competencies
Communication skills: mastery of oral and written communication techniques to transmit effective messages.
Teamwork: development of the ability to collaborate with multidisciplinary teams.
Problem solving: strategies to face and overcome industry challenges in real situations.
Modern trends: includes current content such as digital marketing, e-commerce, inbound marketing and personal brand management.
Contemporary PR: strategies for reputation management, crisis communication and influencer and media relations.
Access to the labor market and degrees:
Internships: practical periods in companies that help to apply knowledge and create contacts.
High professional demand: the skills acquired are valuable for high-demand sectors such as digital marketing, advertising and communication management.
Varied options: career opportunities include marketing manager, event organizer, communication technician, community manager or public relations manager.
Access to degree: it gives you direct access to the Degree in Marketing, Events and Entertainment.
Recognitions
CETT obtains the identification of Integrated Vocational Training Center (FPCAT Center), granted by the Public Agency for Vocational Training and Qualification of Catalonia.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
International
Internationalization promotes your personal growth in a multicultural environment. It improves your professional skills and will help you in your insertion in the labor market. You will learn foreign languages, get to know other cultures and live unique and enriching experiences.
With this purpose, at CETT we promote educational exchanges with centers in other countries, and internships in companies in the sector through different programs.
International mobility
Erasmus+: you have access to the European academic exchange program par excellence, within the Union and also with other European partner countries.
Xarxa FP: this network of European cities of which Barcelona City Council is a member facilitates the diversification and enrichment of student training.
Collaborating projects: these are direct agreements, strategic partnerships and shared projects with other European institutions (such as Taste Europe on the Go with Helsinki, Breda and Bardolino).
International interships: you can also do a professional internship in companies all over Europe once you have finished your studies.
Internships and jobs
Practical training is the core of this cycle. It is articulated both in the classroom and in company internships, with options to participate in other activities or in international programs.
Thanks to the Career Services team, you will be able to choose among the more than 1,000 companies with which CETT has collaboration agreements.
- In the general modality you will carry out 510 hours of internships in companies with a collaboration agreement, supervised by CETT-UB and the work center itself.
- In the intensive training there will be 900 hours of internships in workplaces and in two of CETT's own application companies (Hotel Alimara and Residencia Àgora BCN).
Career opportunities
- Marketing and Advertising Specialist
- Public Relations and Event Planning Assistant
- Digital Marketing Specialist
- Marketing Research and Data Analysis Specialist
- Advertising and Creative Material Designer
- Assistant to the Product Manager
- Media Assistant in Advertising Companies
- Media Broadcast Controller
- Market Research and Public Opinion Specialist
- Field Work Specialist
- Poll Surveyor
- Survey and Census Agent
- Market Research Data Encoder
- Point-of-Sale Promotions Manager
- Retail Space Implementation Specialist
Student Services
Students will have access to a wide range of services that will make their academic experience unique.
The CETT Campus offers a privileged selection of dining options at the Espai Fòrum, Aula Restaurant, and the Alimara University Hotel. It also features a multidisciplinary Resource Center with a vast collection of books, tools, and digital spaces to reinforce and expand learning outside the classroom.
Additionally, with the CETT-UB app, you'll be able to download the Campus Virtual app and have the entire campus experience at your fingertips
Other services that may interest you
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Career Services
The Career Services department offers guidance and support in connecting you with internships and job opportunities at leading companies in the sector. It has an extensive database of job and internship openings.
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International
The CETT International Center provides personalized support to help internationalize your studies, offering a wide range of exchange programs and internships abroad.
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Alumni
The CETT Alumni Association's main mission is to strengthen the connection between former students by creating a network of professionals who enjoy various benefits in the professional, educational, and social fields.
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UB Services
As an affiliate center of the University of Barcelona, CETT students have access to the university's library network and resources, as well as the sports facilities of Esports UB and the "SOM UB" card, which offers a wide range of services and benefits.
Continuity of studies
CETT-UB offers you the possibility of extending and complementing your training starting from this cycle through different strategies for continuing your studies.
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Double degree with tourism
- You will be able to opt for a double degree by combining this cycle with that of tourism, thanks to the validation of shared modules, optimizing time and academic resources.
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University degrees
- You will be able to access the Degree in Marketing, Events and Entertainment, validating subjects and obtaining the university degree in only 3 years instead of 4.
CETT Facilities
The CETT campus is located in the Horta district of Barcelona. It consists of the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona and the Àgora BCN International University Residence.
