Morning November 10th 2022 - Academic Day
Forum intended for researchers and students to share and discuss leading-edge scientific contributions in the context of smart tourism. The most relevant articles presented during the congress are selected to appear in scientific publications.
|9.00 - 9.15 h.|
INAUGURATION ACADEMIC DAY
|9.15 - 10.00 h. English track|
KEY NOTE: BENEFITS AND CHALLENGES OF NEW ICT DATA FOR THE ESTIMATION AND MODELLING OF MOBILITY BY TOURISTS
Speaker: Dra. Lídia Montero (Researcher and Associate Professor at Universitat Politècnica de Catalunya - UPC)
The world is changing, and not only in aspects of mobility. Technologies, data and the number of apps are increasing. Social and mobility habits and economic models are changing. Sustainability and equity are new concerns. In the mobility sector it is vital to see how the world is changing and to detect challenges and opportunities to achieve the proposed objectives. Estimation of mobility by tourists in terms of origins and destinations was omitted in the past, data were scarce. New sources offer cheap and flexible ways to include tourism mobility in the urban mobility and planning ecosystem. New mobility modes, the door-to-door concept and digitalisation of mobility are some of the new challenges in the roadmap towards sustainable mobility focused on technology and people. These new concepts intrinsically involve quantification and measurement. Without data, it will be impossible to monitor and respond to the new demands and needs of users including tourists.
|10.00 - 11.30 h.|
|11.30 - 12.00 h.|
|12.00 - 12.45 h. English track|
KEY NOTE: METAVERSE AND SMART TOURISM: A FAD OR A NEW INDUSTRY REALITY
Sepaker: Dr. Marianna Sigala (Professor and researcher at the University of Piraeus)
The metaverse is widely recognized as the next big thing in marketing and customer experience. Tourism is aboutimmersive, meaningful and sensory-filled experiences, all characteristics that lend themselves well to the metaverse affordances. Driven by demand and pushed by industry investments, the metaverse is not a science fiction but the new tourism industry reality.This presentation discusses how the affordabilities of metaverse (including digital twins, NFTs, avatars, immersive experiences, user agency and interactions) empower a new era of smart tourism. Several examples of metaverse business models and marketing applicationswill be provided showing how the metaverse can enable new opportunities for enriching the tourists’ experiences, empower local communities and boost digital entrepreneurship, and support a more sustainable and responsible tourism.
|12.45 - 13.45 h.|
|13.45 - 14.00 h.|
CONCLUSIONS AND CLOSURE OF THE CONGRESS