PROGRAM

November 9th 2022 - Professional Day

The Professional Day is a unique forum aimed at gathering together academics and relevant players of the tourism industry. Its main aim is to transfer knowledge between academia and the industry through a smart conception of the sector whilst considering the present and future challenges and the needs of the tourism industry.

The seminar includes presentations and discussion tables where prominent actors from the tourism sector participate in order to facilitate the transfer of knowledge between the professional sector and the academic world, as well as to contrast the degree of implementation of Smart Tourism in the sector.

SCHEDULE	PROFESSIONAL DAY
9.15 - 9.45 h.	INAUGURATION OF THE IV CETT SMART TOURISM CONGRESS BARCELONA Dr. Maria Abellanet i Meya, CETT President Mr. Michele Pitta, Project specialist at the Affiliate Members Department of the United Nations World Tourism Organisation Dr. Joan Tugores, Director of the UB Chair of Tourism, Hospitality and Gastronomy CETT Mrs. Abigail Garrido, Deputy delegate of Tourism of the Diputació de Barcelona Mr. Xavier Marcé, Councilor for Tourism and Creative Industries of Barcelona City Council
9.45 - 10.30 h. English track	KEYNOTE: POLICY RECOMMENDATIONS FOR SUSTAINABLE AND INTELLIGENT MOBILITY IN MEDITERRANEAN DESTINATIONS Initial contextualization on the main trends, challenges and objectives of sustainable and intelligent mobility at the Mediterranean level in which the speaker will share a set of local and regional policies to be taken into account. Afterwards, the presentation will follow an interview format, allowing both to delve into the key issues of the future of tourist mobility, as well as the participation of the audience. Presenter: Georgina Calvo Veja (European Project Officer - Tourism Technical Office a la Diputació de Barcelona) Speaker: Albert Arias-Sans (Posdoc researcher at Universitat Rovira i Virgili)
10.30 - 11.30 h. English track	ROUND TABLE: SMART MOBILITY AS A TOOL FOR SUSTAINABLE TOURISM MANAGEMENT The round table aims to share the implementation and development of good practices in the dimension of accessibility and smart mobility that are being implemented in leading urban destinations. The aim is to raise awareness and discuss solutions that respond to the challenge of managing tourism and, in particular, tourist mobility under criteria of sustainability and the application of new knowledge. Moderator: Maria del Pilar Leal (Director and Coordinator of Masters and Postgraduates, Professor and Researcher at CETT - UB) Participants: Carolin Engel (Project Lead karlsruhe.digital & Deputy Head of the Science Department of the City of Karlsruhe, Alemanya) Ignacio de las Cuevas Rojo (Head of Global Partnerships & Tourism Innovation at EURECAT, the Technology Centre of Catalonia - Barcelona) Jelka Tepšić (Deputy Mayor City of Dubrovnik)
11.30 - 12.00 h.	COFFEE BREAK
12.00 - 12.15 h. English track	TECH TOURISM CLUSTER, BETTING ON SHARED VALUE Speaker: Anna Monjo (Team Leader of the Catalunya Clústers Program at ACCIÓ)
12.15 - 13.30 h. Spanish track	ROUND TABLE: THE NEW 5G CONNECTIVITY IN THE TOURISM SECTOR The roundtable aims to discuss the strong technological trends to which tourism is exposed, and how the introduction and adoption of 5G in communication networks plays a relevant role in the implementation of solutions for business management and of destinations. Thus, different cases of application of 5G will be presented in the areas of tourism experiences, management and promotion of the sector, as well as solutions that provide answers to energy efficiency objectives. Moderador: Pablo Soto Rodriguez (Innovation Manager Corporate Segment Vodafone España) Participants: Javier Sáez Hurtado (Product & Sales Director at Xperiencia Virtual) Manolo Ginart (Director Area Telco at Parlem Telecom) Mar Muñoz Muñoz (Technology & Innovation Managing Director at AVORIS TRAVEL) Luis Miguel Martín (CIO at Selenta Group and president of CIOS’s.cat)