Photography from: Bachelors degree specialization in Tourism Business Management  | CETT-UB Bachelor's Degree

Universidad de Barcelona

CETT-UB Bachelor's Degree

Specialization within Bachelor's degree in Tourism
Call for applications: September 2021

The Specialization in Digital Tourism Business Management of the CETT-UB Bachelor's Degree in Tourism will allow you to build your future professional career foundations. Throughout the degree, you will acquire the knowledge and necessary experiences to manage digital businesses and create and transform products and services in the tourism and hotel sector from innovation and digitization.

Imagine studying and working in what you are passionate about in a center that combines classrooms and real companies in the tourism sector. In this center, professionals of the industry, students, and clients live together. Live the CETT experience and join the digital transformation of tourism.

You will become an incredibly sought-after professional in the tourism sector. You will be able to design an effective digital strategy and master the latest web analytics tools. Currently, more than 90% of travelers plan their trip online, and about 85% use cell phones to hire services at their destination. Thanks to our degree, you will discover how to manage a company's online reputation with good branding and content or take advantage of digital marketing to satisfy and retain the end-user.

CETT-UB's Digital Tourism Business specialization will transform you:

  • You will be able to pursue an international double degree in France or Finland in just four years.
  • You will have different options for academic mobility thanks to more than 50 agreements with universities in 25 countries on four continents.
  • You will be able to do your internship abroad thanks to the various CETT agreements.
  • You will enjoy an international environment with university students and faculty from all over the world.
  • You will apply the knowledge acquired directly in the application companies within CETT: the Hotel Alimara or the Agora BCN International University Residence.
  • The person sitting next to you in class tomorrow will be a company manager. You and your classmates will be the future managers of companies in the sector.
  • We are the center that teaches the most hours of English language and a second foreign language: 30 credits of English and up to 27 credits of a second foreign language such as French or German and Spanish for international students.
  • More than 85% of our students find a job within three months of completing their degree (Source: AQU).
  • Find out more reasons to study for this degree.
Un nou Turisme,


The Degree in Tourism has a 100% practical, applied and real learning system. You will be the center of the whole process and you will learn thanks to your active participation in the different activities.


The Specialization in Digital Tourism Business Management of the CETT-UB Degree in Tourism will allow you to acquire the essential tools and knowledge to take advantage of all the opportunities offered by innovation, technological evolution, and digitization.


  • You will discover how to manage online marketing campaigns, websites, blogs, e-commerce, social profiles, and mobile and digital tourism applications,
  • You will train to optimize any tourism service or experience through online marketing campaigns, websites, blogs, e-commerce, social profiles, and mobile applications.
  • You will learn how to manage the online reputation of a company with good branding and content.
  • You will learn the tools to position companies and tourism organizations with the latest trends in search engines (SEO).
  • You will make the most of the benefits of digital marketing to create unique tourism experiences and satisfy and build loyalty among all types of customers and users.
  • Find our Program and subjects!


  • You will be required to complete two curricular internships in companies and organizations of the CETT-UB partner sector. You can choose from more than 900! You will also be able to do extracurricular internships.
  • Optionally, you can take a crosstraining internship thanks to the intensification itineraries, which will allow you to get to know the different departments of a company. Ask us without obligation.
  • You will do your internship in the digital marketing and R&D departments of national or international companies. You choose!
  • Some of the companies where our students have done internships are Barcelona Turisme, Cultourberlin, Disneyland Paris, eDreams, Fira Internacional de Barcelona,, Portuguese Tourist Office, Poble Espanyol, Smartbox, Singapore Airlines, Tandem Luxury Travel, Tarannà Club de Viatges, Viatges Temps d'Oci, Vins del Penedès, and many more!


  • You can apply for an Erasmus grant to study in Europe or a SICUE grant for national mobility.
  • We have agreements with more than 50 universities in 25 countries on four continents, such as Michigan State University (USA), Hanyang University (South Korea), the William Angliss Institute (Australia), the University of Quebec (Canada), the Haaga-Helia University of Applied Sciences (Finland) and the Breda University of Applied Sciences (Netherlands), among many others.


  • You will obtain a Bachelor's Degree in Tourism with an official specialization in Tourism Management from the UB.
  • You will obtain if you like, a double university degree in just over four years thanks to our international dual degrees by studying three courses at CETT and one course at the university of your choice (Grenoble École de Management in France or JAMK University of Applied Sciences in Finland).
  • You will have a competitive advantage for your future job prospects with a double university degree.
  • You will complement your training and personalize your professional profile thanks to the specialization intensification itineraries. Upon completion of an itinerary, you will receive an expert diploma in the chosen subject issued by CETT.
  • You will have at your disposal the Career Services team of experts in career guidance and counseling and the CETT Job Bank, with more than 1,200 national and 80 international job offers per year.
  • You will become part of the CETT Alumni network, with more than 19,800 CETT alumni worldwide, a network of professionals facilitating networking and continuing education.
  • You will have a highly academically rigorous faculty with a renowned and consolidated professional background in the tourism sector, who will provide individualized follow-up that will enhance your employability.
  • It will open the doors to the labor market: 45% of CETT-UB Tourism Degree undergraduates** have found employment before completing their degree, and 90% have done so within three months.

What do our CETT degree students think?

Mariona Abadias
CETT prepares you to be a versatile professional in a very creative way

Mariona Abadias

Bachelor's Degree in Tourism
Marta Magro
The fact that CETT is internationally recognized means that it has international mobility agreements with almost any destination.

Marta Magro

Bachelor's Degree in Tourism
Nheru González
What I like the most about CETT is the proximity and expertise of the teachers, so they are professionals who are currently working in the world of hospitality or tourism and allow you as a student, to squeeze them and learn many things.

Nheru González

Bachelor's Degree in Tourism

Our Bachelor's Degree in Tourism has a multidisciplinary approach, so no additional knowledge is required to access the program. Your pre-university studies will be enough, although we recommend that you have notions of humanities and social sciences.

If you come from a vocational background, you can apply for credit recognition and follow a tailor-made study pathway. Ask our student guidance team for all the details!

The recommended profile for prospective students of the degree:

  • Has a good level of foreign languages, especially English.
  • Has basic knowledge in tourism and hotel business management.
  • Has analytical and organizational skills.
  • Has critical and reflective capacity.
  • Can study the dynamics of business growth and internationalization.
  • Has empathy and willingness to work as part of a team.
  • Has a high sense of ethics.
  • Has an interest in traveling, enjoying the knowledge of other cultures, and contacting different realities.

Masters 2020

Photography from: Bachelors degree specialization in Tourism Business Management  | CETT-UB Bachelor's Degree


Photography from: Bachelors degree specialization in Tourism Business Management  | CETT-UB Bachelor's Degree
Photography from: Bachelors degree specialization in Tourism Business Management  | CETT-UB Bachelor's Degree


Photography from: Bachelors degree specialization in Tourism Business Management  | CETT-UB Bachelor's Degree


Photography from: Bachelors degree specialization in Tourism Business Management  | CETT-UB Bachelor's Degree



The study plan for the Bachelor's Degree in Tourism is composed of four courses of 60 ECTS each. The first two are common to all students. In the 3rd and 4th years, you will study the subjects corresponding to the specializations.

itinerary of the bachelo'rs degree with its specialties


The study program of this degree is structured in four academic years, with 60 ECTS credits each. The first two academic years cover core areas for all students. The last two are dedicated to your chosen specialization.

At the end of your Specialization in Management of Digital Tourism Business, you will be able to work in different digital marketing departments as well as in:

  • Advertising and digital marketing agencies
  • Accommodation companies
  • Catering companies
  • Congress and convention organization companies
  • Transport and logistics companies
  • Teaching, research, and consulting
  • Startups in the tourism and hotel sector
Ámbitos de aplicación del Grado

More specifically, when you finish the specialization, you will be able to work as:

  • Digital tourism marketing manager.
  • Responsible for e-Commerce.
  • Branded content specialist in the digital sphere.
  • Entrepreneur in the tourism and services sector.
  • Tourism and services intrapreneur.
  • Responsible for tourism consumer experiences.
  • Mobile applications in Tourism Developer.
  • Tourism websites Developer.
  • Developer of digital tourism businesses.
  • Digital tourism project manager.
  • Digital business management and administration.
  • Digital marketing and communication.
  • Implementation of new technologies in tourism.
  • User Experience Designer.

What our Alumni say

Berta Tortajada

Berta Tortajada

Event producer a IVORY WORLDWIDE
Ricard Camps

Ricard Camps

Director fundador de BERLIN LOCAL GUIDE / Manager a CULTOURBERLIN
Un nou Turisme,

Come to our informative sessions and we will solve your doubts.

Live the CETT experience