Shape your future and study with us for a Tourism Degree.
WHAT OBJECTIVE WILL YOU ACHIEVE WITH THE SPECIALIZATION IN MANAGEMENT OF DIGITAL TOURISM BUSINESS?
The general objective of the Specialization in Tourism Digital Business Management of the Bachelor's Degree in Tourism of the CETT-UB is to train professionals with the fundamental competencies to make the most of the opportunities provided by innovation, technological evolution, and digitalization and to create value-added products and services.
The specific objectives of the specialization are:
- To obtain the essential competencies to address the management of digital companies and projects.
- To train for creating tourism products and services based on the opportunities arising from technological evolution and digitization of companies and organizations in the sector.
- To prepare to innovate and readapt to the new demands of consumers and societies.
- To provide the tools and knowledge to meet the challenges of economic, social, cultural, and environmental development of tourism, taking into account globalization, digital transformation, and innovation.
- To train professionals capable of solving problems, seizing opportunities, and meeting the needs of people and companies concerning their environment.
- Enhance your skills to lead teams and projects in a complex and fast-paced environment.
- Contribute to improving the quality of life, protecting the environment, defending cultural heritage, and promoting peace globally.
WHAT SKILLS WILL YOU ACQUIRE WITH THE SPECIALIZATION IN MANAGEMENT OF DIGITAL TOURISM BUSINESS?
The primary soft skills developed throughout the degree are:
- Business vision.
- Adaptation to change.
- Decision making and problem-solving, interpreting and evaluating the results obtained with a critical spirit.
- Ability to assess the social and environmental impact of the different actions.
- Ethical commitment.
- Teamwork.
- Professional development in international contexts.
- Initiative and entrepreneurial spirit.
- Mastery of oral and written communication techniques for the transmission of information, ideas, and opinions.
The hard skills that developed throughout the degree are:
- Opportunities of technological evolution: creating tourism products and services based on the opportunities derived from technological development and the digitalization of companies and organizations in the sector.
- Governance of all aspects of tourism management: the company, the global vision of the territory, citizenship, the management of people, and the management of the tourist destination.
- Business: organization, direction, and management of tourism companies applying leadership, strategic vision, and financial skills.
- Technology: knowledge and mastery of ICT in tourism for the benefit of business management and the company's ability to adapt to changes in the environment and people.
- Customer orientation: design of products and services adapted to different profiles, personalized marketing and communication strategies, and permanent monitoring of tourist behavior.
- Innovation: development of innovative business models and innovative products that respond to customer needs and business challenges.
- Globalization: global competence and international business development, managing people, markets, and businesses in an international environment.
- Responsibility and sustainability: principles, values, and ethics. Development of the economic, social, environmental, and cultural dimensions of tourism.
HOW IS THE METHODOLOGY OF THE BACHELOR'S DEGREE IN TOURISM?
The CETT has its own experiential learning methodology in 4 stages carried out in its facilities and experimental classrooms. It is a system that fosters leadership competencies characterized by personalized treatment and attention.
Introduction (individual workspace): Previous preparation for each training session by reading bibliography on the concepts, viewing multimedia material, etc.
Assimilation (collaborative workspaces): Classroom performance through active learning, in-depth study of the concepts with peer discussions and the teacher's guidance, analysis of models, case studies, company visits, etc.
Application (collaborative workspaces): Sessions for the practical application of knowledge and critical analysis by carrying out projects, facing challenges, contrasting ideas with professionals in the sector, etc.
Consolidation (individual workspace): Internalization of learning in the student's work through reflection and applying knowledge in a transversal way in other academic areas and personal motivations.
The learning system of the CETT-UB Degree is characterized by personalized treatment and attention. This training model is combined with other formative methodologies, such as:
- Challenge-based learning (ABR).
- Project-based learning (PBL)
- Conceptual presentations by faculty and industry professionals, and subsequent group reflection.
- Flipped classroom
- Simulations and case studies.
- Carrying out teamwork.
- Design thinking
- Discussions with leading executives.
- Role-play development.
- Preparation of reports and written work.
- Gamification
- Carrying out reinforcement tutorials, in groups or individually.
- Participation in study groups, research, and development of expert knowledge in tourism.
- Outings linked to knowledge of the sector: visits to companies, destinations, and cultural field trips.
- Attendance at round tables, conferences, and presentations.
ASSESSMENT
You can choose between two types of assessment:
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Continuous assessment: consists of the assessment of the teaching-learning process through constant monitoring of the work done by the student and the learning he/she incorporates throughout the year.
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Single assessment: aimed at all those students who, for justified reasons, cannot regularly attend face-to-face classes. We assess the students' learning process, taking into account the assignments designed for this purpose, which can be carried out during the semester or at the end of it, as specified in each case.
What subjects does the Bachelor's Degree in Tourism?
FIRST YEAR
Code | Subjects | Credits |
---|---|---|
061208 | Introduction to Tourism and Hospitality Management | 6 |
061210 | Tourism Science | 6 |
061103 | Economics in Tourism | 6 |
061104 | Geography and Tourism | 6 |
061106 | Tourism and Cultural Heritage | 6 |
061102 | Law in Tourism | 6 |
061105 | Fundamentals of Research in Tourism | 6 |
062112 | Strategic and Operational Marketing | 6 |
061211 | Key Skills in Tourism Business | 3 |
061207 | English Communication in Tourism I | 9 |
SECOND YEAR
Code | Subjects | Credits |
---|---|---|
062113 | Policies in Tourism | 6 |
062114 | Business Management for Tourism Accommodation | 6 |
062115 | Business Management for Tourism Intermediation and Services | 6 |
062216 | Tourism Experience Design | 6 |
062110 | Economic and Financial Management in Tourism | 6 |
062217 | Tourism Communication | 3 |
062207 | English Communication in Tourism II | 9 |
062209 | Second Foreign Language Communication in Tourism | 9 |
062300 | Practicum I | 9 |
THIRD YEAR
FORTH YEAR
ELECTIVE SUBJECTS
Subjects | Credits | |
---|---|---|
064611 | Enhancing communication in a Foreign Language - 1 | 4,5 |
064612 | Enhancing communication in a Foreign Language - 2 | 4,5 |
064613 | Enhancing communication in a Foreign Language - 3 | 4,5 |
064614 | Enhancing communication in a Foreign Language - 4 | 4,5 |
FOREIGN LANGUAGES
You must take 30 credits of English, and you can take up to 27 credits of a second foreign language. The level of English you will attain will be equivalent to C1 of the CEFR (Common European Framework of Reference for Languages). The level of the other languages will vary depending on the total number of credits you take.
1er COURSE | 2nd COURSE | 3rd COURSE | 4th COURSE |
---|---|---|---|
English I (9 ECTS) | English II (9 ECTS) | English III (9 ECTS) | English + (3ECTS) |
9 ECTS TO CHOOSE: | 9 ECTS TO CHOOSE: | 9 ECTS TO CHOOSE: | |
French I | French II | French III | |
German I | German II | German III | |
Spanish I | Italian I | Italian II | |
Chinesse I | Chinesse II | ||
Russian I | Russian II | ||
Spanish II | Spanish III |
A DEGREE THAT ADAPTS TO YOUR STUDY REQUIREMENTS
At CETT-UB, you can flexibly adjust your academic life as you choose according to the group in which you enroll:
During the degree, you will have to do internships in tourism companies or organizations. Suppose you want to gain more practical experience or explore different departments or companies. In that case, you can do voluntary extracurricular internships whenever you want.
- CURRICULAR INTERNSHIPS OR PRACTICUM: in national and international companies. They are divided into two curricular internship periods in CETT application companies or collaborating companies, with a minimum of 225 hours of training each.
- EXTRACURRICULAR INTERNSHIPS: in national and international companies. You will carry out voluntary internships from the first year to develop a highly qualified professional profile, with a maximum duration of 900 hours per course.
The objectives of the internship are:
- To perform the functions of a job position in a top-level, local or international company.
- Acquire new skills and aptitudes that are only gained in real work environments.
- To apply the knowledge learned during the Degree.
- To learn about the day-to-day operations of a tourism company, its business model, and management's key points.
If you want more information about internships visit the Career Services area, contact us by email at careerservices@cett.cat or you can also visit us on the second floor of the Campus.
DEGREE CAPSTONE PROJECT
Your Degree Capstone Project (DCP) (12 ECTS) is the completion of the learning process of the degree, where the acquired competencies are reflected, as well as their application and development. It can be a piece of research or an applied project. The SCP is adapted to your interests and professional motivations, expanding on the specialization and the skills enhancement path you chose:
There are four types of SCP:
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Free subject: you will carry out your research work under the guidance of a CETT professor.
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Entrepreneurship project: you will develop a business or entrepreneurship idea and explore its real possibilities of viability.
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Participation in a Research Group: you will be able to carry out your work by participating in one of the following groups:
- Tourism Accommodation and Restoration Research Group (GRATiR).
- Tourism, Culture, and Territory Research Group (TCT).
- Cooking and Gastronomy Research Group (GR-CiG).
You will also participate in inter-university groups and carry out research work together with students from different countries.
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SCP linked to national or international companies, organizations, and institutions; you will focus your SCP on applied research or develop an innovative and entrepreneurial project in these organizations, both nationally and internationally.
DEVELOP YOUR STUDIES INTERNATIONALLY
CETT-UB offers you the services of the International Relations Office. This department is in charge of managing the mobility of students, faculty, and non-teaching staff, as well as guidance, advice, and attention to students who want an international experience.
CETT-UB has different international mobility paths:
ERASMUS PROGRAM
CETT-UB offers you the opportunity to study abroad. The European Union Erasmus Program, SICUE Program in Spain, and, in the rest of the world, specific agreements for undergraduate students.
GLOBAL INTERNSHIP PROGRAMS
When you finish your studies, you will have the opportunity to carry out an international business internship, between 6 and 12 months, in:
- Leading tourism and hotel companies recognized for their level of competitiveness and excellence.
- Solidarity tourism projects in which you would participate in international cooperation plans with NGOs to develop responsible and sustainable tourism (10 projects).
- Start-ups where you can be involved in the entrepreneurial and creative process of their projects.
INTERNATIONAL MINOR PROGRAMS
These are interdisciplinary postgraduate courses at prestigious international universities. They will allow you to expand into a specific field of knowledge linked to your degree or explore other specializations that will broaden your curriculum:
- Grenoble École de Management, Grenoble (France).
- JAMK University of Applied Sciences, Jyväskylä (Finland)
- Tecnológico de Monterrey, Monterrey (Mexico)
- Universidad San Francisco de Quito (Galapagos i Quito, Ecuador)
- Don't hesitate to contact us!
International Welcome Session
The international double degrees we offer are specific training itineraries established with universities from different countries recognized for their academic excellence and prestige.
You will be able to obtain two official degrees and complete the program you have selected. The double degrees will give you a competitive advantage for your labor insertion. They will provide you with the possibility of acquiring essential international vital competencies.
From the University School, we offer the following double degree options, taking three courses at CETT and one course at the university of your choice:
Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in International Business of the University - Grenoble École de Management of France.
Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in Tourism Management from the University - JAMK University of Applied Sciences of Finland.
Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in International Business of the University - Grenoble École de Management of France.
Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in Tourism Management from the University - JAMK University of Applied Sciences of Finland.