Photography from: Syllabus | Bachelors degree specialization of Hotel Management

Universidad de Barcelona
Academic Offer
Syllabus

Syllabus

Specialization within Bachelor's degree in Tourism
Call for applications: September 2021
 

WHAT OBJECTIVE WILL YOU ACHIEVE WITH THE HOTEL MANAGEMENT SPECIALIZATION?

The general objective of the Hotel Management specialization is to provide you with the necessary skills for the management and administration of hotel companies and the accommodation sector in general.

The general objectives of the specialization are:

  • To learn the most effective techniques and tools for tourism and hotel management.
  • To incorporate an international, responsible, digital, and innovative vision of the hospitality sector.
  • To provide the policies and instruments that guarantee the future of tourism and hospitality. -** Contribute** to the balance between tourism and the environment.
  • To train to innovate and readapt to the new demands of consumers and societies.
  • To prepare professionals capable of solving problems, taking advantage of opportunities, and satisfying the needs of people and companies concerning their environment.
  • To prepare to face the challenges of economic, social, cultural, and environmental development of tourism and around globalization, digital transformation, and innovation.
  • Enhance personal skills to lead teams and projects in a complex and highly dynamic environment.
  • Contribute to the improvement of quality of life, environmental protection, the defense of cultural heritage, and the promotion of peace.

WHAT SKILLS WILL YOU ACQUIRE WITH THE HOTEL MANAGEMENT SPECIALIZATION?

The main soft skills developed throughout the degree are:

  • Business vision.
  • Adaptation to change.
  • Decision making and problem-solving, interpreting and evaluating the results obtained with a critical spirit.
  • Ability to assess the social and environmental impact of the different actions.
  • Ethical commitment.
  • Teamwork.
  • Professional development in international contexts.
  • Initiative and entrepreneurial spirit.
  • Command of oral and written communication techniques for the transmission of information, ideas, and opinions.

The hard skills developed throughout the degree are:

  • Governance of all aspects of tourism management: the company, the global vision of the territory, citizenship people's management, and tourist destination management.
  • Business: organization, administration, and management of tourism companies by applying leadership, strategic vision, and financial skills.
  • Technology: knowledge and mastery of ICT in tourism for business management and the company's ability to adapt to changes in the environment and people.
  • Customer orientation: design of products and services adapted to different profiles, personalized marketing and communication strategies, and permanent monitoring of tourist behavior.
  • Innovation: development of innovative business models and innovative products that respond to customer needs and business challenges.
  • Globalization: global competence and international business development, managing people, markets, and businesses in an international environment.
  • Responsibility and sustainability: principles, values, and ethics. Development of the economic, social, environmental, and cultural dimensions of tourism.

Other_

Photography from: Syllabus | Bachelors degree specialization of Hotel Management
Fòrum Gatronómic
Photography from: Syllabus | Bachelors degree specialization of Hotel Management

Centro de recursos

Photography from: Syllabus | Bachelors degree specialization of Hotel Management

Recepción

Photography from: Syllabus | Bachelors degree specialization of Hotel Management

Aulas

Photography from: Syllabus | Bachelors degree specialization of Hotel Management

Aulas

HOW IS THE METHODOLOGY OF THE BACHELOR'S DEGREE IN TOURISM?

The CETT has its own experiential learning methodology in 4 stages carried out in its facilities and experimental classrooms. It is a system that fosters leadership competencies characterized by personalized treatment and attention.

Introduction (individual workspace): Previous preparation for each training session by reading bibliography on the concepts, viewing multimedia material, etc.

Assimilation (collaborative workspaces): Classroom performance through active learning, in-depth study of the concepts with peer discussions and the teacher's guidance, analysis of models, case studies, company visits, etc.

Application (collaborative workspaces): Sessions for the practical application of knowledge and critical analysis by carrying out projects, facing challenges, contrasting ideas with professionals in the sector, etc.

Consolidation (individual workspace): Internalization of learning in the student's work through reflection and applying knowledge in a transversal way in other academic areas and personal motivations.

The learning system of the CETT-UB Degree is characterized by personalized treatment and attention. This training model is combined with other formative methodologies, such as:

  • Challenge-based learning (ABR).
  • Project-based learning (PBL)
  • Conceptual presentations by faculty and industry professionals, and subsequent group reflection.
  • Flipped classroom
  • Simulations and case studies.
  • Carrying out teamwork.
  • Design thinking
  • Discussions with leading executives.
  • Role-play development.
  • Preparation of reports and written work.
  • Gamification
  • Carrying out reinforcement tutorials, in groups or individually.
  • Participation in study groups, research, and development of expert knowledge in tourism.
  • Outings linked to knowledge of the sector: visits to companies, destinations, and cultural field trips.
  • Attendance at round tables, conferences, and presentations.

ASSESSMENT

You can choose between two types of assessment:

  • Continuous assessment: consists of the assessment of the teaching-learning process through constant monitoring of the work done by the student and the learning he/she incorporates throughout the year.

  • Single assessment: aimed at all those students who, for justified reasons, cannot regularly attend face-to-face classes. We assess the students' learning process, taking into account the assignments designed for this purpose, which can be carried out during the semester or at the end of it, as specified in each case.

What subjects does the Bachelor's Degree in Tourism?

FIRST YEAR

SECOND YEAR

THIRD YEAR

FORTH YEAR

Hotel and Restaurant Management specializationTourism Management specializationTourism Digital Business Management specialization
CodeSubjectsCreditsCodeSubjectsCreditsCodeSubjectsCredits
064218 Leadership & Entrepreneurial Development in the Tourism Industry6 064218 Leadership & Entrepreneurial Development in the Tourism Industry6 064218 Leadership & Entrepreneurial Development in the Tourism Industry6
064901 Senior Capstone Project12 064901 Senior Capstone Project12 064901 Senior Capstone Project12
064401 Revenue Management in Hospitality4,5 064522 Mediation of Cultural Heritage and Tourism3 064603 Innovation Processes for Design and Transformation of Tourism Products II6
0 Food and Beverage Operations Management3 064507 Revenue Management in Tourism4,5 064604 Marketing Strategies: "Branding" and "Content"4,5
064403 Strategic Management in Hospitality 4,5 064509 Strategic Management in Tourism Companies4,5 064606 Optimization of Digital Tourism Platforms4,5
064404 Financial Management in Hospitality4,5 064508 Financial Management in Tourism Companies3 064607 Tourism Products and Services E-commerce4,5
064406 International Hospitality Management3 064510 Advanced Planning of Tourism Destinations4,5 064615 Advanced Writing Skills3
064615 Advanced Writing Skills3 064615 Advanced Writing Skills3 064543 Corporate Acceleration and Innovation4,5
064543 Corporate Acceleration and Innovation4,5 064543 Corporate Acceleration and Innovation4,5 064542 Smart Tourism6
064542 Smart Tourism6 064542 Smart Tourism6

ELECTIVE SUBJECTS

FOREIGN LANGUAGES

You must take 30 credits of English, and you can take up to 27 credits of a second foreign language. The level of English you will attain will be equivalent to C1 of the CEFR (Common European Framework of Reference for Languages). The level of the other languages will vary depending on the total number of credits you take.

1er COURSE 2nd COURSE 3rd COURSE 4th COURSE
English I (9 ECTS) English II (9 ECTS) English III (9 ECTS) English + (3ECTS)
9 ECTS TO CHOOSE: 9 ECTS TO CHOOSE: 9 ECTS TO CHOOSE:
French I French II French III
German I German II German III
Spanish I Italian I Italian II
Chinesse I Chinesse II
Russian I Russian II
Spanish II Spanish III

A DEGREE THAT ADAPTS TO YOUR STUDY REQUIREMENTS

At CETT-UB, you can flexibly adjust your academic life as you choose according to the group in which you enroll:

Group 100% in English - morning classes.

Group aimed at overseas students and Spanish national students with a high English level who want to continue developing their communication skills in a global cultural environment.

Group 100% in Spanish - morning classes.

Group aimed at overseas students and Spanish national students who want to study in Spanish.

Group 100% in Catalan - morning classes.

Group aimed at national students who want to pursue their studies in Catalan.

During the degree, you will have to do internships in tourism companies or organizations. Suppose you want to gain more practical experience or explore different departments or companies. In that case, you can do voluntary extracurricular internships whenever you want.

  • CURRICULAR INTERNSHIPS OR PRACTICUM: in national and international companies. They are divided into two curricular internship periods in CETT application companies or collaborating companies, with a minimum of 225 hours of training each.
  • EXTRACURRICULAR INTERNSHIPS: in national and international companies. You will carry out voluntary internships from the first year to develop a highly qualified professional profile, with a maximum duration of 900 hours per course.

The objectives of the internship are:

  • To perform the functions of a job position in a top-level, local or international company.
  • Acquire new skills and aptitudes that are only gained in real work environments.
  • To apply the knowledge learned during the Degree.
  • To learn about the day-to-day operations of a tourism company, its business model, and management's key points.

If you want more information about internships visit the Career Services area, contact us by email at careerservices@cett.cat or you can also visit us on the second floor of the Campus.

DEGREE CAPSTONE PROJECT

Your Degree Capstone Project (DCP) (12 ECTS) is the completion of the learning process of the degree, where the acquired competencies are reflected, as well as their application and development. It can be a piece of research or an applied project. The SCP is adapted to your interests and professional motivations, expanding on the specialization and the skills enhancement path you chose:

There are four types of SCP:

  1. Free subject: you will carry out your research work under the guidance of a CETT professor.

  2. Entrepreneurship project: you will develop a business or entrepreneurship idea and explore its real possibilities of viability.

  3. Participation in a Research Group: you will be able to carry out your work by participating in one of the following groups:

    • Tourism Accommodation and Restoration Research Group (GRATiR).
    • Tourism, Culture, and Territory Research Group (TCT).
    • Cooking and Gastronomy Research Group (GR-CiG).

    You will also participate in inter-university groups and carry out research work together with students from different countries.

  4. SCP linked to national or international companies, organizations, and institutions; you will focus your SCP on applied research or develop an innovative and entrepreneurial project in these organizations, both nationally and internationally.

DEVELOP YOUR STUDIES INTERNATIONALLY

CETT-UB offers you the services of the International Relations Office. This department is in charge of managing the mobility of students, faculty, and non-teaching staff, as well as guidance, advice, and attention to students who want an international experience.

CETT-UB has different international mobility paths:

ACADEMIC MOBILITY

CETT-UB offers you the opportunity to study abroad. The European Union Erasmus Program, SICUE Program in Spain, and, in the rest of the world, specific agreements for undergraduate students.

Do you want to know more?

GLOBAL INTERNSHIP PROGRAMS

When you finish your studies, you will have the opportunity to carry out an international business internship, between 6 and 12 months, in:

  • Leading tourism and hotel companies recognized for their level of competitiveness and excellence.
  • Solidarity tourism projects in which you would participate in international cooperation plans with NGOs to develop responsible and sustainable tourism (10 projects).
  • Start-ups where you can be involved in the entrepreneurial and creative process of their projects.

INTERNATIONAL MINOR PROGRAMS

These are interdisciplinary postgraduate courses at prestigious international universities. They will allow you to expand into a specific field of knowledge linked to your degree or explore other specializations that will broaden your curriculum:

  • Grenoble École de Management, Grenoble (France).
  • JAMK University of Applied Sciences, Jyväskylä (Finland)
  • Tecnológico de Monterrey, Monterrey (Mexico)
  • Universidad San Francisco de Quito (Galapagos i Quito, Ecuador)
  • Don't hesitate to contact us!
Grenoble École de Management, Grenoble (Francia)
 JAMK University of Applied Sciences, Jyväskylä (Finlandia)
Tecnológico de Monterrey, Monterrey (México)

INTERNATIONAL MINOR PROGRAMS

International Welcome Session

The international double degrees we offer are specific training itineraries established with universities from different countries recognized for their academic excellence and prestige.

You will be able to obtain two official degrees and complete the program you have selected. The double degrees will give you a competitive advantage for your labor insertion. They will provide you with the possibility of acquiring essential international vital competencies.

From the University School, we offer the following double degree options, taking three courses at CETT and one course at the university of your choice:

Grenoble École de Management
Michigan State University
JAMK University of Applied Sciences

Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in International Business of the University - Grenoble École de Management of France.

Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in Hospitality Business of the University - Michigan State University of the USA. (only for the specialty of Hospitality Management).

Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in Tourism Management from the University - JAMK University of Applied Sciences of Finland.

Grenoble École de Management

Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in International Business of the University - Grenoble École de Management of France.

Michigan State University

Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in Hospitality Business of the University - Michigan State University of the USA. (only for the specialty of Hospitality Management).

JAMK University of Applied Sciences

Official Degree in Tourism CETT - University of Barcelona and Official Degree of Bachelor Programme in Tourism Management from the University - JAMK University of Applied Sciences of Finland.

Grenoble École de Management, Grenoble (Francia)
Michigan State University
 JAMK University of Applied Sciences, Jyväskylä (Finlandia)