Sports Management: Entrepreneurship Approach

In
Modality: Presencial
Lasting: 3 or 4 weeks (Summer School)
Start date: 01/07/2019
Languages: English

Subjects


Sports, Society and Entrepreneurship

Sports and Society

Management of Sporting Events


Management of Sporting Enterprises

Business Models in the Sporting Industry

Sports Clubs Management

Sports Tourism


FINAL PROJECT (4 WEEKS OPTION)


SPORTS, SOCIETY AND ENTREPRENEURSHIP

SPORTS AND SOCIETY

Objectives:

  • Observe how sport in a daily routine affects social, cultural and personal dimensions.
  • Identify subcultures and subgroups developed around different sports such as track and field, soccer, cycling and gym, etc.
  • Analyze how socio cultural trends affect and even generate new sports activities.
  • Discover what sports organizations exist, both nationally and internationally, their typology and functioning.
  • Acquire a general idea of sports organization functions and get to know the competitive area of sports industry.

Contents:

  • Lifestyle: the relationship between social trends and sport:

    o Sport in daily life.

    o Sport as a lifestyle: subcultures and trends.

    o New activities and sports hybrids.

  • Conceptual map for a beginner in the sports industry.

  • National and international sports organizations.

MANAGEMENT OF SPORTING EVENTS

Objectives:

  • Analize the phenomenon of the Olympic Games, motor sports and other internationally reknowned competitions: identify their profitability and beneficial effect for a country or a city.
  • Identify different models used in the management of the facilities after a massive event and learn how to optimize the profitability of sports facilities.
  • Observe the close relationship that exists between the tourism industry and the sports industry and identify the economic, political, and socio-cultural benefits of a sports destination.

Contents:

  • Organization of sporting events: popular and high competition.
  • Olympic Games: value for a city - before and after. The case of Barcelona.
  • Motor World: profitability of the national and international races. The case of Formula 1; Barcelona-Catalonia Circuit.
  • The city as a sports venue: stadiums, fields, parks, main streets, ports, beaches, etc.

MANAGEMENT OF SPORTING ENTERPRISES

BUSINESS MODELS IN THE SPORTING INDUSTRY

Objectives:

  • Get to know different business models, their focus and management strategies.
  • Observe the relationship between social and cultural trends and corporate innovation processes.
  • Get to know different expansion strategies.

Contents:

  • Sports Business Models:

    o Amateur sports.

    o Professional sports.

      o Sport + Health.
                            

    o Sport + Leisure.

SPORTS CLUB MANAGEMENT

Objectives:

  • Acquire practical knowledge about managing a lucrative and commercial sports club such as a gym or a social sports club.
  • Identify key aspects in the sports club management.
  • Learn the techniques and strategies for fundraising.

Contents:

  • Management of Sports Club.
  • Typology, management models.
  • Social club vs. Comercial club.
  • Sports Club in schools and universities.
  • Profitability vs. Elitism.
  • Relationship between social trends and constant innovation.
  • Management of professional clubs.
  • Sports as a show.
  • High-performance management.
  • Fundraising and sponsorship.
  • Business potential.

SPORTS TOURISM

Objectives:

  • Observe a strong link between the sports industry and tourism industry.
  • Identify economic, political and socio-cultural benefits of a sports destination.
  • Conceptualize the term “Country Brand”.
  • Get to know how government can encourage and promote sports tourism in a country, region or a city.

Contents:

  • “The Sea and the Mountain”: sports and adventure destination.
  • Country as a brand.
  • Certification of sports tourism in Cataluña: municipalities, nautical and ski resorts.
  • New business models.

SUBJECTS