Neurodesign and AI to Reinvent the Tourism Experience

10 June 2025
Hotel Living Lab

This event introduces a new approach that combines neuroarchitecture and artificial intelligence to transform the tourism experience. Based on a scientific and technological design perspective, real-world cases will be presented that have improved the interaction between customers, spaces, and staff, with positive impacts on user well-being and business competitiveness.

The session will highlight the benefits of Evidence-Based Design, using measurement and analysis tools to understand how space influences perception, emotional response, and behavior. Two case studies will be presented: the redesign of chök’s gastronomic retail spaces and the transformation of areas within the Hotel Alimara.

INSCRÍBETE

Programa

3:30 PM
Welcome. Introduction to the session
Álvaro Arrieta Valle (Director of the Master’s in Hospitality Management at CETT)
Jaisiel Madrid Sánchez (Living Lab Manager & Digitalization at AMBIT)

3:45 PM
Emerging processes in the adaptation of tourism spaces based on neuroarchitecture
Jaisiel Madrid Sánchez (Living Lab Manager & Digitalization at AMBIT)
Marta Ribas Escolà (Healthy Spaces Design)

4:00 PM
Diving into new tools and measurement technologies

  • Neurotechnologies
    José Ruiz Pardo (CEO at Goli Neuromarketing)
  • Environmental indicators measurement
    Marta Ribas (Healthy Spaces Design)
  • Tracking with Extended Reality tools
    Toni Torrente (Director of the Interactive Visualization Group at EURECAT)

4:30 PM
Case study: chök, reinventing the gastronomic retail experience
Fernando Madrid (CEO at chök)

5:00 PM
Coffee break (with chök product tasting)

5:10 PM
Case study: Hotel Alimara, evidence-based design of hospitality spaces
Max Ros Petrov (Professor and Coordinator of Integrated University-Business Projects at CETT)

5:40 PM
Panel discussion: opportunities and next steps
Moderated by AMBIT

6:10 PM
End of session

6:15 PM
Afterwork networking at Hotel Alimara

 

Aimed at:

  • CETT-UB Students
  • CETT-UB Alumni
  • CETT-UB Faculty and reseachers
  • Habitat companies
  • Architects and interior designers
  • Product designers
  • Project developers

Propers esdeveniments

Tots els esdeveniments