Marketing and Entrepreneurship in Food
Marketing and Entrepreneurship in Food
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Duration1 semester
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Credits6 ECTS | 3 US
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Start dateSpring 2027: from January to May (dates to be confirmed)
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Modality
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Languages
What makes a food business special, yet similar to business in other industries?
What makes a food business special, yet similar to business in other industries? In this course we focus on the concepts of experientiality, authenticity and credence, to understand the tools food shares with other businesses, as well as the unique context of food businesses. We utilise case studies and meaningful stories of food products, brands and services, told by real people: entrepreneurs and chefs who are “on fire” to bring to the market a unique and superior proposition.
The course includes a module on sustainability focused on feminist ethics and the inequalities that have historically existed in the food world.
Food is where it’s at; there have never been more market opportunities to create, explore and ride the contemporary trends that make food such a special business field.
- Number of credits: 6 ECTS / 3 US
- Duration: 1 semester.
- You can enroll in a single course or in several courses per semester.
- Our courses are open to everyone; all applicants can enroll directly and will receive a Certificate of “Curso Superior Universitario” from the University of Barcelona upon successful course completion.
Experiential learning | Methodology
A key part of our mission at the Food Studies & Gastronomy Program is to provide students with immersive, hands-on learning as part of their study abroad experience.
We firmly believe that a study abroad experience strictly restricted to the four walls of a classroom makes no sense. That’s why our approach is rooted in experiential learning, an engaged learning process whereby students “learn by doing” and by reflecting on the experience.
We capitalize on Barcelona’s local traditions and privileged landscapes to enrich our experiential learning methodology – our students learn in action, first-handedly taking in the city’s vibrant history and culture to stimulate their personal and academic growth while abroad.
All our courses include field studies and opportunities for hands-on learning, and we make sure to reference the world outside the classroom in every single class.
Here are just some of the field studies and experiential activities our courses can include:
- Cooking workshop at CETT-UB
- Extra virgin olive oil tasting
- Visits and tastings at local wineries or similar
- Guided tours of Barcelona’s municipal markets
- Guided visits to local food businesses
