Fields of study with the most job opportunities in 2026: tourism, culinary arts, marketing, and events
Discover the studies with the best job prospects in 2026 in tourism, cooking, marketing, and events, and the key skills you need to stand out.
In a constantly changing job market, it is essential to know which studies will offer the best employment opportunities in 2026 in order to plan training strategically. Sectors such as tourism, professional cooking, digital marketing, and event management not only maintain stable growth but also generate diverse opportunities with international prospects for those who choose to specialize in these areas.
In this article, we explore why these fields have high employability, what skills are most valued by organizations, and what type of profiles are required to stand out professionally in them.
1. Tourism: broad and stable opportunities
Why is tourism still a solid bet for employment?
Tourism is one of the most important economic sectors in Spain and many parts of the world. It contributes significantly to GDP and generates a significant number of jobs, both directly and indirectly.
The diversification of demand (sustainable tourism, experiential tourism, gastronomic tourism, and ecotourism) has driven the need for professionals with both operational and strategic skills.
What are the areas of employment in tourism?
- Hotel management and tourist accommodation
- Travel agencies and itinerary planning
- Sustainable tourism and destination management
- Multilingual customer service and experiential services
- Gastronomic, cultural, and rural tourism
Skills required by the tourism sector
- Proficiency in languages such as English, French, or German
- Empathy and customer service skills
- Digital skills applied to tourism
- Ability to adapt to multicultural environments
- Sensitivity to sustainability and diversity
Tourism-related studies combine technical training with cross-cutting skills, broadening career options in both local and global organizations.
2. Professional cooking: art and management with career prospects
An industry with multiple career opportunities
Gastronomy goes beyond simply preparing food: today it is conceived as a discipline that integrates creativity, technique, management, and communication. The rise of gastronomic tourism, culinary events, and the globalization of food trends have turned professional cooking into a career with high employability and international projection.
Possible career paths in gastronomy
- Head chef and sous chef
- Advanced pastry specialist
- Gastronomic operations management or administration
- Culinary advisor or gastronomic consultant
- Catering and culinary event professionals
Most valued skills in professional cooking
- Advanced culinary techniques and creativity
- Food hygiene and safety
- Kitchen equipment and process management
- Ability to incorporate gastronomic trends
- Communication and presentation of culinary proposals
Specialized training in cooking and gastronomy prepares individuals for roles that combine creativity with management, allowing for a smooth transition between kitchens and leadership positions.
3. Digital Marketing: connecting brands and audiences
The growth of digital marketing in employment
The digitization of companies and organizations has placed digital marketing at the center of growth strategies. Online presence is no longer optional: it has become the main way to connect with customers, measure results, and build reputation.
Areas of application for digital marketing
- Social media management
- SEO and SEM for online positioning
- Web analytics and data usage for decision-making
- Creation of effective digital campaigns
- Content strategies for diverse audiences
Skills needed to excel in digital marketing
- Analytical skills and metrics management
- Written and visual communication skills
- Knowledge of digital tools and advertising platforms
- Strategic creativity
- Adaptability to new digital trends
Training in digital marketing allows you to perform versatile roles that are in high demand in corporate companies, specialized agencies, and entrepreneurial projects.
4. Event management: experiences with impact
In-person, hybrid, or virtual events: they are all opportunities
Event management combines planning, logistics, communication, and creativity skills. Although digitalization has transformed the way people connect, in-person, hybrid, and virtual events remain key elements in social, cultural, and business dynamics.
From corporate events to cultural festivals or specialized gatherings, this sector generates dynamic and specialized jobs.
Work contexts in event management
- Production of conferences and trade shows
- Organization of cultural, sporting, and corporate events
- Design and execution of hybrid experiences
- Relationships with suppliers and sponsors
Skills required in the events sector
- Project planning and management
- Organizational skills and budget management
- Effective communication and negotiation
- Attention to detail and problem solving
- Creativity and strategic vision
Those who specialize in events can develop a diverse career, working with public and private organizations or even undertaking their own projects.
5. Training with the greatest impact on employability
Depending on your interests and professional goals, some of the educational paths with the best balance between training and job opportunities are:
- Training in Tourism and Hospitality
- Training in Marketing and Events
- Training in Cooking and Gastronomy
These training options at CETT combine technical content with cross-cutting skills, facilitating access to opportunities in multiple sectors.
6. Tips to boost your employability
- Take advantage of internships and real-world experience. One of the best ways to strengthen your professional profile is through internships at companies or applied projects, which allow you to apply what you have learned in real-world contexts and build a network of professional contacts.
- Develop digital and social skills. Mastery of digital tools (SEO, CRM, network management, data) and interpersonal skills (communication, teamwork) are key to standing out in any sector.
- Strengthen your language skills. In a globalized market, knowledge of several languages significantly increases your chances of employment and international mobility.
- Stay up to date. Being receptive to new trends, technologies, and business models will allow you to quickly adapt to a dynamic job market.
If you are planning your education, the fields of tourism, professional cooking, digital marketing, and event management offer clear job opportunities. Not only are these sectors growing, but they also demand versatile profiles capable of integrating technical knowledge, social skills, and digital competencies.
The key to successfully positioning yourself in the job market is to combine solid training with practical experience and the continuous development of key skills.
