+34 93 428 07 77
Field of Study
The increasing appearance of customized products and services forces companies to question how well they adapt to the needs of the different market segments. In a changing and more competitive environment, the study of consumers and in particular of their needs is a key factor for the conceptualization of successful products. The trend is present in the hospitality industry as well, and as a consequence, hotel companies need to continuously rethink their strategies, aiming toward a growing profitability.
Our highly specialized semester program will enable students to discover different aspects of day-to-day hospotality management and expand their knowledge of the Hospitality Industry and its current strategies.
FALL SEMESTER: 07/09/2017 – 22/12/2017
SPRING SEMESTER: 25/01/2018 – 18/05/2018
FALL SEMESTER: June
SPRING SEMESTER: November
Accreditation of languages: Level of English or Spanish (Intermediate-B2)
Up to 30 ECTS
Language of Instruction
English and Spanish
Up to 300
Marketing of Services: Successful Sales Management/ Events Management / New Trends in Gastronomy and Cooking / Innovative Design Concepts for Services in Gastronomy and Culinary Businesses - Summer Courses
Experience Management / Strategic Marketing in Gastronomy-Related Businesses - Winter Course
Courses are subject to change.
Accommodation in Student Residence Hall located 5 minutes from the university is available.