Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Universidad de Barcelona
Academic Offer >
Tourism Management of Urban Destinations

Tourism Management of Urban Destinations

Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2023
 

Specialize in Tourism Management of Urban Destinations

The Specialization in Tourism Management of Urban Destinations of the Official Master in Innovation in Tourism Management addresses innovation applied to the processes of territorial and tourism management and planning in destinations at a local and regional scale.

At CETT-UB, we want to respond to destinations' current challenges in innovating in tourism management and applying competitive tourism products in a dynamic environment. Apart from major established cities, many other territories seek to redefine their economic models through tourism. However, this phenomenon's rapid growth makes it necessary to implement policies and strategies for more sustainable and adequate development with its residents' and citizens' interests.

Disruptive profiles capable of rethinking the tourism model and developing new tourism products, experiences, and services adapted to all demand types are needed. And professionals that turn urban destinations into unique and cohesive environments.

Do you want to be part of the change to redefine the planning and management of tourist destinations?

Thanks to the subjects of our Master's degree on urban tourism destination management:

  • You will know the importance of planning and anticipating strategies and actions to promote tourism in a complex and diverse scenario.
  • You will consider the social dimension of tourism (the coexistence between residents and visitors and the fit with cities' natural processes).
  • You will help reduce the impact that tourism generates on the environment.
  • You will learn to create diversified and competitive tourism products based on innovative and differential approaches.
  • You will identify management principles based on governance and the integration of all stakeholders present in tourism destinations.
  • Understand the trends in marketing, communication, and commercialization in tourist cities.
  • You will know the main tools of digital transition to smart cities and tourism.
  • Discover more reasons to course this master.

Choose the model that best suits your needs

We adapt to you and your personal and professional needs. We offer programs in two formats: face-to-face, at the CETT Campus, and one Live Online, where you can follow the classes via live streaming from wherever you are.

Face-to-face mode
  • The specialization of Hotel Management of the Official Master's Degree in Hospitality and Catering Services Management is taught face-to-face with a schedule that makes it possible to **combine training with your professional life.
  • You will come to class at campus CETT, enjoy modern and state-of-the-art facilities and share the classroom and network with faculty and other students.
  • You will make visits to leading companies in the sector to learn about trends and the reality of the industry.
  • As part of your academic curriculum, you will carry out team building and networking activities outside the classroom (with the industry and with your peers).
  • You will have access to ouronline campus.
  • You will enjoy lectures and active learning methodologies that include case studies, learning by doing, challenges, demonstrations, etc. You will also perform group and individual activities.
  • You will have at your disposal tutorials with your professors and subject coordinators.
  • You will be able to join activities such as Master Classes, round tables or CETT Observatories.
  • You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

*Students enrolled in the face-to-face mode may attend some classes in Live Online mode, provided they have a justified reason and give prior notice.

Modalitat Presencial
Live Online Mode

With the Live Online modality, you will be able to attend the live classes, connecting with your computer from wherever you want, through the online campus.

  • The classrooms are prepared to offer you the best immersive experience so that you feel like you are in the School with the rest of your classmates:
    • Multi-screen, high-quality sound, quality Wi-Fi connection, etc.
    • Masterclasses and active methodologies such as case studies, learning by doing, challenges, etc.
    • You will participate in all group and individual activities.
    • You will have at your disposal tutorials with your faculty and subject coordinators.
  • If you wish, you will be able to participate in team building and networking activities outside the classroom. These are moments to get in touch with colleagues and professionals.
  • You will be able to attend activities such as Master Classes, round tables, CETT Observatories, and punctual field trips, either in person (if you want to) or by streaming (if it is done in this format).
  • You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

*Students enrolled in the Live Online mode may attend some face-to-face classes, provided they have a justified reason and give prior notice.

Live Online
Un nou Turisme,

Methodolgy and assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

One master's degree and three specialties

Tourism Management of Urban Destinations is a specialization of the Official Master in Innovation in Tourism Management. This master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

Why study the specialization in Tourism Management of Urban Destinations?

With our Master's degree in urban destination management, you will learn the main characteristics of the processes that influence innovation applied at the local and regional levels.

You will incorporate innovation into your work culture to develop and enhance new products and services based on the sustainable use of destinations' territorial resources:

SMART CITIES START IN THE CLASSROOM

  • You will learn the hard and soft skills necessary to innovate in tourism management so that you can respond to the objectives and challenges of the sector.
  • You will develop your creative and teamwork skills with design thinking or the customer journey.
  • You will learn in a disruptive way: thanks to technological tools' efficient use to create diversified and competitive tourism products.
  • You will understand the particularities of urban tourism and its tourism management.
  • You will understand the differential territorial resources of tourist destinations, providing you with crucial decision-making elements in tourism management.
  • Thanks to our teaching staff of professors and active professionals, you will learn the latest trends in the sector, such as smart destinations and city marketing.
  • You will design and communicate differential experiences: thanks to content on the design, marketing, and communication of disruptive experiences.
  • You will use storytelling and storydoing as a differential element for more outstanding performance and success of tourism resources.

THE SECTOR FROM THE INSIDE

  • You will learn with the best: the Master's degree and the specialization have a unique teaching staff with a renowned professional and academic background in tourism and urban destinations. Besides, active professionals also participate and contribute their perspectives through case studies.
  • You will experience the sector: the Master's degree and the specialty include an extensive program of experiential visits to companies, institutions, organizations, and destinations that will allow you to learn first-hand about innovative and successful tourism planning and management experiences.
  • You will acquire a 360º vision of the sector: thanks to the compendium of contents, visits to organizations, CETT-UB training activities, professors, and collaborators who visit the classroom.
  • You will actively participate in transversal activities such as the Soft Skills sessions, the CETT Smart Tourism Congress Barcelona, the CETT-UB Tourism Observatory, the seminar "Contemporary Issues in Tourism," and CETT Talent.
  • You will apply your knowledge in real cases: you will be able to practice the knowledge acquired during the course thanks to CETT-UB partners such as the World Tourism Organization, UNESCO, Barcelona City Council, or Barcelona Provincial Council.
  • The networking of the future: the contact with experts in the tourism sector and with your classmates will allow you to create your own network on a national and international scale, which will help you promote your professional career.

A UNIQUE STUDY PROGRAM TAILORED TO YOUR NEEDS

  • Most of our students find a job upon completing the Master's program or are promoted within their company.
  • A unique official qualification: this is the only Official Master's Degree in Tourism Management Innovation awarded by the University of Barcelona and CETT. Academically recognized in Spain and abroad.
  • You will be able to do a triple specialization if you wish. After you finish your specialization, you can take a double or triple specialization of the Master's degree: Tourism Management of Cultural and Natural Heritage, Tourism Management of Culinary and Gastronomic Heritage, Tourism Management of Urban Destinations. Do not hesitate to ask!
  • Doctoral studies: being an official master's degree will guarantee you academic recognition in Spain and abroad, and you will be able to pursue a doctorate.

TWO PATHS FOR YOUR PROFESSIONAL DEVELOPMENT

  • A research-oriented master's degree: this is the only Master's degree that offers a solid research base, based on the extensive experience of CETT's research groups and their scientific production. You will have to take two subjects oriented to research methodology.
  • A master's degree oriented to professional practice: this Master's degree allows you to carry out curricular and extracurricular internships. CETT-UB has more than 900 collaboration agreements for the development of these curricular and extracurricular internships. Some of the organizations where our students have done internships have been in public entities, different tourism consortiums, tourism associations, or private entities such as consultancies or tourism facilities.

What do our master students think?

Leila Sabtec
I had the opportunity to learn a lot from my classmates.

Leila Sabtec

Master of Tourism Innovation Management, Tourism Management of Urban Destinations Specialization

What objectives will you achieve with the specialization in Tourism Management of Urban Destinations?

The objective of the Master's is to give you knowledge of tourism management from an innovative and creative point of view applied to the territorial planning of tourist destinations.

The contents of the course will help you understand, in the current context, the importance of the link between tourism, heritage, its differential management, and tourism management of destinations. Besides, you will develop all your studies under the sustainability parameters, and you will link new trends in technology to current demands.

What competences will you acquire with this specialization?

  • Create diversified and competitive tourism products based on innovative and differential approaches.
  • Identify management principles based on governance and the integration of all stakeholders present in tourism destinations.
  • Understand the latest trends in marketing, communication, and commercialization in tourist cities.
  • Take into account the social dimension of tourism, such as the coexistence between residents and visitors and the fit in cities' natural processes.
  • Consider the regulation of the mobility of flows in consumption spaces: carrying capacities, hyper-frequency, tourist transport, etc.
  • To know the importance of planning and anticipating strategies and actions to promote tourism in a complex scenario.
  • Acquire the main tools of digital transition towards smart cities and tourism.
  • Master the techniques of oral and written communication for the transmission of information, ideas, and opinions.
  • Work in teams and in multicultural environments.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.

Other_

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Fòrum Gatronómic
Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Centro de recursos

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Recepción

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Aulas

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Aulas

Course overview

The Master's Degree consists of the first block of core subjects in the three specialties, which allows you to lay the foundations of the concept of innovation applied to the tourism sector. In a second block, you will take the subjects specific to the specialization.

itinerario del master con sus especialidades

The Specialization in Tourism Management of Urban Destinations focuses on the most relevant aspects of innovation linked to destinations' tourism management, territorial intelligence components, and the role of sustainable criteria for their tourism success. Also, aspects of local administration and tourism governance or the application of tools for the planning of sustainable tourism models are addressed.

Through the different course subjects, you will understand destinations' success from establishing innovative and competitive guidelines and guidelines that contribute to their differentiation and lead to intelligent management.

Duration

The Official Master's Degree curriculum has a duration of one academic year equivalent to one year.

Delivery of the Master's Capstone Project: The Master's Capstone Project can be submitted in two exclusive calls (June or September).

Business owners, professionals, entrepreneurs and university graduates

This specialization aims to focus their professional career on transforming tourist destinations by applying innovation, creativity, and intelligent management methods.

Beyond tourism graduates, the Master's degree is aimed at graduates in other social sciences or humanities and disciplines related to land management such as geography, urban planning, or environmental sciences.

It is also aimed at working professionals who need to prepare themselves for the challenges and trends in tourism, especially tourism technicians who did not have the opportunity to study this discipline due to their professional evolution:

  • Technicians and professionals in management positions: Industry professionals who need to update their professional knowledge and skills and learn about the latest trends and tools that affect their professional specialization.

  • Entrepreneurs and owners of tourism companies: Entrepreneurs and owners who wish to learn more about strategies, techniques, and tools for tourism management, applying the culture of innovation.

  • Entrepreneurs: People interested in developing business projects in this sector, knowing beforehand the keys to success and its risks, and going deeper into the different areas of innovation in management.

  • University graduates: People with a university degree who wish to focus their professional careers and expand their professional contacts in the tourism sector.

Masters 2020

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Jardín

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Aulas
Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Aulas

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Aulas

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Pasillo

Professional areas

Upon completion of your studies, you will be able to work in the following areas related to the tourism sector such as:

  • Public administrations
  • Tourism companies
  • Cultural organizations and facilities
  • Tourism foundations
  • Private tourism consultancies and advisors.
Cuales son los ámbitos laborales del master de restauración y hoteleria

Career opportunities

The main professional opportunities for our students in this Master's program are:

  • Creator of tourism products and services in destinations.
  • Analyst and manager of tourist flows in urban environments and monumental complexes.
  • Advisor in the field of tourism value enhancement of destinations.
  • Consultant and advisor in sustainable tourism.
  • Designer of territorial planning and management projects for tourism use.
  • Expert in the incorporation of tourism in territorial, sectorial and urban planning (infrastructure, facilities, and services).
  • Researcher of urban transformation processes from the tourism field.
  • Professor in the field of tourism

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

How is the methodology of the specialization in Tourism Management of Urban Destinations?

Our learning system is designed to help you analyze and reflect on the different aspects that affect tourism innovation and ensure that you make decisions following the sector's dynamic realities.

Throughout the course, you will actively participate in the different challenges proposed by instructors and professionals in the sector to find specific solutions to different types of businesses, organizations, and tourist destinations.

The Master's Degree is divided into thematic modules, developed through face-to-face work sessions of a theoretical and practical nature. Also, during the course, professionals and active managers will participate in class, which will provide you with different and enriching points of view.

Our learning system is based on:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

CASE STUDIES
You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.

Assesment

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Detail of the program of the specialization in Tourism Management of Urban Destiinations

Total credits of the Master: 60 ECTS (European Credit Transfer System)

Code Official Master in Innovation in Tourism Management CREDITS
Required Subjects 15 ECTS
0540001 Tourism Innovation 3
0510002 Strategic and operational marketing 3
0540003 Commercialization and communication 3
0540004 Instruments of tourism organization and management 6
Tourism Management of Urban Destinations Specialization electives 33 ECTS
540037 Local management and governance of tourism 3
540038 Tourism planning and development strategies in destinations 6
540039 Fundamentals and characteristics of urban destinations 9
540040 Territorial and tourist intelligence 3
0540005 Transfer and application of innovation 12
0540006 Research methodology 6
0540016 Research tools and application 6
Senior Capstone Project 12 ECTS
0540007 Senior Capstone Project 12

Master's Capstone Project

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Official Degree and recognized qualification from CETT

When you finish your Master's degree, you will obtain:

  1. An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management. Code 4313084 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

  1. A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:
  • Master's Degree in Tourism Management of Urban Destinations.
  1. Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.
 

Meet the teaching staff of the Tourism Management of Urban Destinations

Direction

EMMA PLA RUSCA

Director of the Master's Degree in Tourism Innovation Management. Coordinator of Management of Culinary & Gastronomic Heritage Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Sociedad de la Información y del Conocimiento Universitat Oberta de Catalunya-UOC
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Enoturismo, Turismo gastronómico
Block/Department: Empresas y servicios turísticos; Gastronomía; Innovació; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnología de los alimentos y salud; Turismo y cultura; Turismo y territorio

Coordination

DANIEL IMBERT-BOUCHARD RIBERA

Lecturer and Researcher in Tourism & Territory CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Movilidad, Planificación turística, Turismo y territorio
Block/Department: Empresas y servicios turísticos; Turismo y territorio

Faculty

MARC ÁMBIT FERNÁNDEZ

Project Management Consultant
Bachelor in Humanities Universitat Oberta de Catalunya
Block/Department: Gestió de projectes i emprenedoria; Organización empresas y gestión de las personas

JORDI ARCOS PUMAROLA

Lecturer & Researcher in Tourism & Culture CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Education, Society and Quality of Life Universitat de Lleida
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Patrimonio, Turismo cultural, Turismo literario
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

AINHOA CARBALLIDO RISCO

Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
in PhD Program in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio
Block/Department: Direcció estratègica; Empresas y servicios turísticos; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnologies emergents i eines digitals; Turismo y territorio

OSCAR CASANOVAS IBAÑEZ

Lecturer and Academic Director for the Bachelor's Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Law Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Política turística, Derecho turístico
Block/Department: Derecho y políticas turísticas; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Turismo y territorio

FRANCESC CASTRO CIRAC

Marketing and Communications Manager Aborígens
Master in Gastronomy and Communications Universitat de Vic
Block/Department: Marketing y comercialización

JOAN COLL RIBA

Main Partner Cultruta
Bachelor in Media Communication Universitat Pompeu Fabra
Block/Department: Marketing y comercialización; Turismo y cultura

JOSEP COMA GUITART

Associate Lecturer in Regional Geographic Analysis Universitat de Barcelona
Bachelor in Geography Universitat de Barcelona
Block/Department: Turismo y cultura; Turismo y territorio

LAIA ENCINAR PRAT

Technical suport of the Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Educación Universitat Autònoma de Barcelona
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Block/Department: Investigación en turismo, hotelería y gastronomía

JAUME FONT GAROLERA

Associate Lecturer in Geografical Analysis Universitat de Barcelona
PhD in Geography and History Universitat de Barcelona
Area of expertise: Geografía del turismo, Planificación turística

XAVIER FONT URGELL

Manager of the Technical Tourism Office Diputació de Barcelona
PhD in Geography Universitat de Barcelona
Block/Department: Turismo y territorio

MARCEL FORNS BERNHARDT

General Manager GEBTA
Master in International Economic Law Universitat de Barcelona, Wilhems-Westfälische Universität Münster (Alemanya)
Block/Department: Derecho y políticas turísticas; Empresas y servicios turísticos; Turismo y territorio

RAFAEL GONZÁLEZ GÓMEZ

Founder and Partner Vivential Value
Bachelor in Business Management Universitat de Barcelona
Block/Department: Marketing y comercialización; Turismo y territorio

LLUC GUARRO SERRAHIMA

Digital Marketing & Innovation. Thinker & Maker. CETT Barcelona School of Tourism, Hospitality and Gastronomy
Bachelor in Economics Universitat Autònoma de Barcelona
Block/Department: Direcció estratègica; Innovació

LUCIA HERNÁNDEZ GORGOJO

Estrategy Manager. Colaborative Tourism Expert Ouishare
Bachelor in Marketing EADA Business School
Block/Department: Turismo y territorio

JAUME MARÍN RABIOL

Freelance
PhD in B.A. Business Studies Glasgow Caledonian University
Block/Department: Marketing y comercialización

EUGENI OSÁCAR MARZAL

Research Director CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Didactics of Social Sciences and Heritage Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico, Turismo cultural
Block/Department: Marketing y comercialización; Turismo y cultura

ROSA Mª PARADELL DURO

Directora de la Innovation Business Unit i2cat Fundation
in Telecommunications Universitat Politècnica de Catalunya
Block/Department: Innovació

MARTÍ POL NUEVO

Coordinador de projectes i consultor en revitalització urbana Focalizza
Master in Official Master of Tourism Innovation Management, Tourism Management of Urban Destinations Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
Block/Department: Turismo y territorio

LLUIS PUJOL MARCO

Manager Saborea España
Bachelor in Ciencias Económicas y Empresariales Universitat de Barcelona
Block/Department: Marketing y comercialización

AUGUSTO RAMOS MÉNDEZ

CEO SISMOTOUR SL.
Bachelor & MSc in Ingeniero Industrial Universidad de Sevilla
Block/Department: Turismo y territorio

ANA REQUEJO ALONSO

Museologist and Expert in Applied Technology for Heritage
PhD in Geography and History Universidad de Santiago de Compostela
Block/Department: Turismo y cultura

ANA REVENTÓS GIL DE BIEDMA

Communication strategy & planning Own Business
Master in Gestión Cultural Universitat de Barcelona
Block/Department: Marketing y comercialización

ELENA RIDOLFI

Coordinator for the Master's Degree in Tourism Management: Sustainability and Quality Management Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography: Urbanism and Public Politics Universitat Autònoma de Barcelona Universidad IUAV (Italia)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Turismo y territorio, Turismo sostenible, Gobernanza territorial y urbana, Planificación territorial
Block/Department: Direcció estratègica; Empresas y servicios turísticos; Gestió de projectes i emprenedoria; Investigación en turismo, hotelería y gastronomía; Turismo y territorio

DAMIÀ SERRANO MIRACLE

Marketing Experience and Research Manager Agència Catalana de Turisme / Catalan Tourist Board
PhD in Geography Universitat de Barcelona
Area of expertise: Enoturismo, Geografía del turismo, Planificación turística
Block/Department: Turismo y cultura; Turismo y territorio

RAMON SERRAT MULÀ

Lecturer & Researcher CETT Barcelona School of Tourism, Hospitality and Gastronomy
Master in Tourism Innovation Management EUHT CETT-UB
Area of expertise: Gestión turística local, Paisaje y patrimonio, Turismo urbano
Block/Department: Turismo y cultura; Turismo y territorio

PATRICK TORRENT QUERALT

Executive Director Agència Catalana de Turisme
Bachelor in Law Universidad Nacional de Educación a Distancia
Block/Department: Marketing y comercialización
 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to theResource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Jardín

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Aulas
Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Aulas

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Aulas

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations

Pasillo

  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Residencia Ágora BCN
Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Residencia Ágora BCN
Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Residencia Ágora BCN
Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Residencia Ágora BCN
Photography from: Tourism Management of Urban Destinations | Tourism Management of Urban Destinations
Residencia Ágora BCN

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

CETT International Support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures related to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

Languages

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

Accomodation

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

Àgora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!

agora

Hotel Alimara

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

We want to shape the best professionals

That is why the recommended access profile for prospective students of the Tourism Management of Urban Destinations specialization is:

  • Be eager to enter a dynamic sector, where adaptability, flexibility, empathy and leadership, teamwork, and project management skills are valued.
  • Have a high sense of ethics.
  • Be critical and with reflective capacity.
  • Have organizational and analytical skills.

Check the price of the specialty in Tourism Management of Urban Destinations

StudentsEnrollment FeePriceTotal PriceUB Fee*

Non-EU citizens

1.550 €5.027,68 €6.577,68 €710 €

EU citizens

1.550 €4.414,22 €5.964,22 €710 #

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount.

Financial aid

Bonus

Bonus

Bonus

Deductible qualification through FUNDAE

Financial aid

Financial aid

Have you any doubt?

Housing

Check prices with housing included "PACK CETT-ÀGORA"

What do I need to access the Master?

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Complementary training

The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
*** ***
Associate's Degree/ Bachelor's Degree in Human Nutrition and Dietetics .
Degree in Economics .
Degree in Business Administration and Management The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.
Degree in History .
Degree in Art History .
Degree in Public Relations, Communications, and similar programs .
Degree in Humanities .
Degree in Geography .
Degree in Anthropology .
Any other bachelor's degree .

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2022/2023 academic year.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

Access all the information on the processes and quality indicators of the CETT-UB:

 

Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator

Óscar Palacios

Masters and Postgraduates Coordinator