At CETT-UB we are aware that the digital transformation, the 2030 agenda and its new environmental legislation, globalization or new trends in management are profoundly altering the foundations of companies and organizations in the hotel sector.
New opportunities are emerging for companies in the sector. Similarly, established hotel companies and organizations need new management profiles to adapt to this new context.
With our Master's degree in hotel management, you will be able to guide companies successfully to:
- Design the strategic objectives of organizations and tourism accommodation companies.
- Create hotel products and services in line with technological changes.
- Understand new customer typologies.
- Understand and overcome international competition.
- Adapt and reinvent the hotel sector in the face of crises such as COVID-19.
- Keep abreast of the latest trends in hotel management.
- Contribute to improving the balance between hotel companies and their environment.
- Discover more reasons to course this master.
Blended mode and English language for teaching mode
Besides, this study program has the advantage of being taught in face-to-face and blended mode. With the blended modality, you will complete 70 % of the course online and 30 % face-to-face. These face-to-face sessions will occur at the end of the academic year through an educational stay in Barcelona. Here you will interact with teachers, classmates and visit leading companies in the hotel sector. All this is part of a unique experience in Barcelona. In addition, you can also take this course 100 % in English face-to-face mode. Don't hesitate to ask us.
The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.
The Specialization in Hotel Management of the Official Master's Degree in Hotel and Restaurant Management of the CETT-UB focuses on hotel business management's essential aspects. Thanks to Operations Management in Lodging, you will learn the operational dimension of the sector. Then you will deal with the strategic dimension, with subjects such as Marketing Management and Economic-Financial Management.
The general objective of the Hotel Management specialty of the Official Master's Degree in Hotel and Food and Beverage Management is to give you the knowledge and tools to be able to:
The competencies you will develop are:
- Design and implement commercial strategies for new business opportunities in the hotel sector.
- Coordinate and lead the commercial activity in hotel companies.
- Optimize economic, financial, and human resources.
- Evaluate investments and make decisions on new projects, managing and controlling the associated risks.
- Define the necessary policies in line with the strategic objectives of the project.
- Develop digital skills for business management.
- Identify, pose, or solve a problem in a relevant and creative way.
- Be business-oriented.
- Undertake innovative projects.
- Exercise leadership.
- Work in teams and multicultural environments.
- To have an ethical commitment.
In the first part, the Master's degree addresses the core subjects in the two specialties to lay the foundations of business management systems specific to the hotel and catering sector. In a second part, it allows specialization in business management through its two particular specialties:
This specialty focuses on understanding the world of catering from a business results-oriented perspective.
Learning takes place through a deep immersion in real cases of leading companies in the market, which provides a very accurate notion of the market and the current challenges.
Subjects such as Product and Service Innovation or Experience Management allow identifying customer needs in particular contexts. Other subjects such as Operations Management or Catering and Collectivities will teach you the latest technological tools to manage and make profitable gastronomic businesses or events.
DURATION
The curriculum of the Official Master's Degree in Hotel and Catering Management has a duration of one academic year equivalent to one year.
It is aimed at all those who want to learn the latest techniques and trends or move up the career ladder. But at the same time, they need to improve their knowledge of the management, organization, and planning of accommodation businesses.
The Master's program focuses on four profiles:
The current context requires that professionals in the sector update their knowledge and professional skills. They must be up to date with the latest trends and tools in the hospitality sector.
Entrepreneurs and owners who wish to learn the ins and outs of managing and running lodging businesses.
People with initiative interested in undertaking and developing projects in this sector. They want to know the keys to success in the hotel business, understand its risks and deepen their business management knowledge and direction.
People with a university degree and a minimum of two years of experience who want to improve their careers and expand their professional contacts in the hotel industry.
- Public Administration
- Travel Services & Transport
- Hospitality
- Industry & Operations
- Marketing & Events
- Gastronomy & Restaurant
- Retail & Product
- Technology
- Museums, Institutions and Leisure
The main professional opportunities are:
