Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Universidad de Barcelona
Introduction

Introduction

Specialization within Official Master in Hospitality Management
Call for applications: October 2022
 

Thanks to the Hotel Management Specialization of the Official Master's Degree in Hotel and Food and Beverage Management you will obtain the necessary training to lead and manage hotel companies in the face of current changes.

At CETT-UB we are aware that the digital transformation, the 2030 agenda and its new environmental legislation, globalization or new trends in management are profoundly altering the foundations of companies and organizations in the hotel sector.

New opportunities are emerging for companies in the sector. Similarly, established hotel companies and organizations need new management profiles to adapt to this new context.

Do you want to be part of the change and lead hotel businesses in the process of adapting to the trends of the future?

With our Master's degree in hotel management, you will be able to guide companies successfully to:

  • Design the strategic objectives of organizations and tourism accommodation companies.
  • Create hotel products and services in line with technological changes.
  • Understand new customer typologies.
  • Understand and overcome international competition.
  • Adapt and reinvent the hotel sector in the face of crises such as COVID-19.
  • Keep abreast of the latest trends in hotel management.
  • Contribute to improving the balance between hotel companies and their environment.
  • Discover more reasons to course this master.

Blended mode and English language for teaching mode
Besides, this study program has the advantage of being taught in face-to-face and blended mode. With the blended modality, you will complete 70 % of the course online and 30 % face-to-face. These face-to-face sessions will occur at the end of the academic year through an educational stay in Barcelona. Here you will interact with teachers, classmates and visit leading companies in the hotel sector. All this is part of a unique experience in Barcelona. In addition, you can also take this course 100 % in English face-to-face mode. Don't hesitate to ask us.

Do you want to be part of the change and lead hotel businesses in the process of adapting to the trends of the future?

With our Master's degree in hotel management, you will be able to guide companies successfully to:

  • Design the strategic objectives of organizations and tourism accommodation companies.
  • Create hotel products and services in line with technological changes.
  • Understand new customer typologies.
  • Understand and overcome international competition.
  • Adapt and reinvent the hotel sector in the face of crises such as COVID-19.
  • Keep abreast of the latest trends in hotel management.
  • Contribute to improving the balance between hotel companies and their environment.
  • Discover more reasons to course this master.

Blended mode and English language for teaching mode
Besides, this study program has the advantage of being taught in face-to-face and blended mode. With the blended modality, you will complete 70 % of the course online and 30 % face-to-face. These face-to-face sessions will occur at the end of the academic year through an educational stay in Barcelona. Here you will interact with teachers, classmates and visit leading companies in the hotel sector. All this is part of a unique experience in Barcelona. In addition, you can also take this course 100 % in English face-to-face mode. Don't hesitate to ask us.

Modalitat Presencial
  • La especialidad de Dirección Hotelera de Máster Oficial de Dirección Hotelera y de Restauración se ofrece en modalidad presencial en un horario que posibilita compatibilizar la formación con tu desarrollo laboral.
  • Vendrás a clase al campus CETT, disfrutarás de instalaciones modernas y especializadas y compartirás aula y networking con los docentes y el resto de estudiantes.
  • Harás visitas a empresas referentes del sector para conocer las tendencias y la realidad del sector.
  • Realizarás actividades fuera del aula de team building y networking (con el sector y con los compañeros) que forman parte del currículum académico.
  • Tendrás acceso al campus virtual.
  • Disfrutarás de clases magistrales y metodologías activas con estudios de casos, learning by doing, retos, demostraciones, etc. También harás actividades de grupo e individuales.
  • Tendrás a tu disposición tutorías con tus profesores y coordinadores.
  • Podrás participar en actividades con la Master Classes, mesas redondas u Observatorios CETT.
  • Disfrutarás de todos los servicios de soporte que tienen los alumnos del CETT (Orientación laboral, bolsa de trabajo y prácticas, entre muchas otras).

*Los estudiantes que escojan la opción presencia, en caso de justificación y avisando con antelación, pueden asistir a alguna clase en modalidad Live Online.

modalitat presencial
Modalidad Live Online

Con la modalidad Live Online podrás asistir a las clases en directo, conectándote con tu ordenador desde donde tú quieras, a través del campus virtual.

  • Las aulas están preparadas para ofrecerte la mejor experiencia inmersiva para que te sientas como el aula con el resto de tus compañeros:
    • Multipantalla, sonido de alta calidad, conexión wifi de calidad, etc.
    • Clases magistrales y metodologías activas como estudios de casos, learning by doing, retos, etc.
    • Participarás en todas las actividades de grupo e individuales.
    • Tendrás a tu disposición tutorías con tus profesores y coordinadores.
  • Si quieres, podrás participar en las actividades presenciales de team building y networking que se hacen fuera del aula. Son momentos para entrar en contacto con los compañeros y con los profesionales del sector.
  • Podrás participar presencialmente (si quieres) o en streaming (si se hace en este formato) en actividades como Master Classes, mesas redondas, Observatorios CETT, así como a visitas puntuales al sector.
  • Disfrutarás de todos los servicios de soporte que tienen los alumnos del CETT (Orientación laboral, bolsa de trabajo y prácticas, entre muchas otras).

*Los estudiantes que escojan la opción streaming, en caso de justificación y avisando con antelación, pueden asistir puntualmente a alguna clase en modalidad presencial.

Modalitat Live Online
Un nou Turisme,

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

WHY STUDY THE HOTEL MANAGEMENT SPECIALIZATION?

The Specialization in Hotel Management of the Official Master's Degree in Hotel and Restaurant Management of the CETT-UB focuses on hotel business management's essential aspects. Thanks to Operations Management in Lodging, you will learn the operational dimension of the sector. Then you will deal with the strategic dimension, with subjects such as Marketing Management and Economic-Financial Management.

ACADEMIC EXCELLENCE AND SUCCESS

  • You will design memorable experiences to encourage customer loyalty.
  • We will accompany you from the direction and academic coordination of CETT-UB and guide you on your journey towards your personal and professional transformation.
  • Most of our students find jobs upon completion of the Master's degree or become self-employed.

A UNIQUE PROGRAM

  • It is the only Official Master's Degree in Hotel and Restaurant Management awarded by the University of Barcelona and CETT-UB with Hotel Management's specialization.
  • We believe in learning by doing so that you can apply your knowledge in real cases, projects with companies, or challenges from the teaching staff.
  • We are the only center with a Master's Degree in Hotel and Restaurant Management with its own hotel. The Hotel Alimara, a four-star hotel with 157 rooms.
  • This program is tailored to your needs: choose between two languages (English and Spanish), two modes of attendance (face-to-face or blended learning), two specializations (restaurant management and hotel management). Also, if you want, you can study the two specialties at the same time. Do not hesitate to ask!
  • Possibility of doing a doctorate.

JOIN A NEW GENERATION OF LEADERS IN THE HOSPITALITY INDUSTRY

  • You will be part of a new generation of leaders who integrate tools such as design thinking or the customer journey to lead high-performance teams and respond to the hotel sector's current challenges.
  • The master's degree in hotel management includes team building and soft skills programs, which will allow you to detect your weaknesses and enhance your strengths to generate a change that will allow you to get the most out of your management tasks.
  • An outdoor training program to enhance your skills and generate a change will allow you to get the most out of your management tasks.
  • You will create your professional network with experts in the tourism sector and with your peers to promote your professional career nationally and internationally. Moreover, CETT Alumni's unique network will allow you to connect with more than 19,000 industry professionals.

YOU WILL LEARN FROM THE PROFESSIONALS

  • A unique teaching faculty with a renowned and proven career. In parallel, active professionals also participate and contribute their experience through case studies and the analysis of new business models.
  • In our program collaborate, among others, Alex Urgell, Revenue director of Hotel Arts and W Hotels; Esther Comin, former director of several luxury hotels in Barcelona; Esperanza Abascal, HR manager of Six Senses Spa, Hotels & Resorts.
  • During your training, you will visit events and companies in the sector such as Mandarin Oriental, W Hotels, or Pulitzer.
  • CETT-UB has more than 900 collaboration agreements with leading companies: Royal Caribbean, Mandarin Oriental, Melià, Compass, Six Senses Spa, Renaissance Barcelona Hotels, Axel Hotels, W Barcelona and Hotel Pulitzer Barcelona, among others.

What do our master students think?

Danilly Condori Lerpido
The teachers are professionals with a lot of experience

Danilly Condori Lerpido

Master in Hospitality Management, Catering Management Specialization
Jessica Peiffer
All our teachers are real professionals and it's fascinating to listen to their real life stories

Jessica Peiffer

Official Master in Hospitality Management Hotel Management Specialization

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE HOTEL MANAGEMENT SPECIALIZATION?

The general objective of the Hotel Management specialty of the Official Master's Degree in Hotel and Food and Beverage Management is to give you the knowledge and tools to be able to:

  • Extend the essential knowledge to guarantee your success in Hotel Management.
  • Provide the necessary tools and techniques for diagnosing current and future strategic challenges in the hotel sector.
  • Formulate competitive and sustainable long-term strategies.
  • Prepare you to know how to apply more effective management models based on digital transformation and sustainability.
  • Develop your professional, personal, and interpersonal skills necessary to assume leadership positions.
  • Make the most of the opportunities offered by digitalization to market and design hotel industry services.

WHAT COMPETENCES WILL YOU ACQUIRE WITH THE HOTEL MANAGEMENT SPECIALIZATION?

The competencies you will develop are:

  • Design and implement commercial strategies for new business opportunities in the hotel sector.
  • Coordinate and lead the commercial activity in hotel companies.
  • Optimize economic, financial, and human resources.
  • Evaluate investments and make decisions on new projects, managing and controlling the associated risks.
  • Define the necessary policies in line with the strategic objectives of the project.
  • Develop digital skills for business management.
  • Identify, pose, or solve a problem in a relevant and creative way.
  • Be business-oriented.
  • Undertake innovative projects.
  • Exercise leadership.
  • Work in teams and multicultural environments.
  • To have an ethical commitment.

Other_

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face
Fòrum Gatronómic
Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Centro de recursos

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Recepción

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Aulas

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Aulas

COURSE OVERVIEW

In the first part, the Master's degree addresses the core subjects in the two specialties to lay the foundations of business management systems specific to the hotel and catering sector. In a second part, it allows specialization in business management through its two particular specialties:

itinerario del master con sus especialidades

This specialty focuses on understanding the world of catering from a business results-oriented perspective.

Learning takes place through a deep immersion in real cases of leading companies in the market, which provides a very accurate notion of the market and the current challenges.

Subjects such as Product and Service Innovation or Experience Management allow identifying customer needs in particular contexts. Other subjects such as Operations Management or Catering and Collectivities will teach you the latest technological tools to manage and make profitable gastronomic businesses or events.

DURATION

The curriculum of the Official Master's Degree in Hotel and Catering Management has a duration of one academic year equivalent to one year.

The Hotel Management specialty is a program that responds to the tourism sector's need to attract and incorporate executive profiles. Executives with in-depth knowledge in management and business management to overcome the new dynamics of the accommodation sector.

It is aimed at all those who want to learn the latest techniques and trends or move up the career ladder. But at the same time, they need to improve their knowledge of the management, organization, and planning of accommodation businesses.

The Master's program focuses on four profiles:

  • Executives and professionals holding hotel management positions

The current context requires that professionals in the sector update their knowledge and professional skills. They must be up to date with the latest trends and tools in the hospitality sector.

  • Accommodation business owners and entrepreneurs

Entrepreneurs and owners who wish to learn the ins and outs of managing and running lodging businesses.

  • Entrepreneurs

People with initiative interested in undertaking and developing projects in this sector. They want to know the keys to success in the hotel business, understand its risks and deepen their business management knowledge and direction.

  • University graduates

People with a university degree and a minimum of two years of experience who want to improve their careers and expand their professional contacts in the hotel industry.

Masters 2020

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Jardín

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face
Aulas
Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Aulas

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Aulas

Photography from: Master in Hotel Management (taught in Spanish) | CETT-UB | Face to face

Pasillo

This specialization, with a practical and professional approach, will allow you to develop your career in the following areas of work:

  • Public Administration
  • Travel Services & Transport
  • Hospitality
  • Industry & Operations
  • Marketing & Events
  • Gastronomy & Restaurant
  • Retail & Product
  • Technology
  • Museums, Institutions and Leisure
Cuales son los ámbitos laborales del master de restauración y hoteleria

CAREER PROSPECTS

The main professional opportunities are:

  • Managing director of hotel companies or groups.
  • Head of corporate departments in hotel chains.
  • Head of marketing in a hotel organization.
  • Hotel division manager in business groups.
  • Consultant or trainer for tourist accommodation companies.
  • Entrepreneur in the accommodation and catering sector.

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)