“We are not living an Era of change but a change of Era”. A new social paradigm defines the lines of action in the way we are doing business in the XXI century. The appearance of disruptive technology as World Wide Web or Mobile technology has broken the old structures of industrial economy created 200 years ago. The new paradigm demands a revolution in the way of doing business. The speed of change and growth of technology make us move towards an “always in Beta” world where the most demanded skills in the labor market will be the capacity of change and digital innovation. The program aims to help students develop the key skills to transform and adapt business to the digital era.
Area of Studies: Digital Business