FINAL PROJECT (4 WEEKS OPTION)
DIGITAL BUSINESS & ENTERPRENEURSHIP
- Understand the new reality of Digital Economy.
- Develop and create new Digital Business Models and projects.
- Study and analyze the main actors in the digital ecosystem: Enterpreneurs, Digital companies and Investors.
- System, companies and people: evolution in Digital Era.
- Digital business structures: from vertical model to Co-creation Model.
- Entrepreneurship as a way of Management.
- Intra-entrepreneurship environments inside companies.
- Digital Entrepreneurship Project Management Tools.
- Digital Marketing.
- Communication and pitching skills: The art of telling stories.
- Investment ecosystem.
INNOVATION MANAGEMENT & TOOLS
- Learn how to generate systems of innovation inside and outside the companies.
- Know, understand and apply Innovation Tools: Design Thinking, LEGO Serious Play, etc.
- Ideate, create and develop an innovation project.
- Change of paradigm: the main difference between evolution and disruption.
- Design Thinking Process.
- LEGO Serious Play.
- Incubators and accelerators: How to create an innovation ecosystem.
- Holacracy: Structures and Leadership for innovation.
Examples of Professional Visits:
- Barcelona Activa