Courses
SUBJECTS
EVENTS INDUSTRY
EVENTS INDUSTRY & BASIS OF MANAGEMENT
- Current realities and trends.
- Events typology and particularities.
- Events related industries and their development: catering, lodging, audiovisuals, transportation, etc.
- Events in an international framework.
STRATEGIC & LEGAL ISSUES
- Fundraising Strategies.
- Doing business in multicultural environments.
- Legal issues in events management.
EVENTS LOGISTICS
EVENTS PLANNING & ORGANIZATION
- Event organizers: actors.
- Management of Events Operations: an integrated approach.
- Project Management.
- Events & Design process.
- Human Resources Management: structure, role of volunteering, etc.
- Managing Outsourcing.
EVENTS MARKETING & COMMUNICATION
- Events as a communication strategy for business.
- Public Relations & Protocol.
- Sponsorship.
- Events and social media.
- Media Management.
The evaluation of the program will be conducted by reviewing the students’ work and participation during the program. The participants are evaluated on a daily basis during the lectures and through the practical cases to be developed and defended. Attendance to all lectures and professional activities is mandatory.
In case of 3 week modality program:
The continued evaluation stands for 60% while the final test evaluation for 40% of the general mark of the program.
3-WEEK MODALITY | % |
---|---|
Continued Evaluation | 60% |
Final Exam | 40% |
In case of 4 week modality program:
The continued evaluation will stand for 40%, the final test evaluation for 20% and the mark for the Final Project for 40% of the general mark of the program.
4-WEEK MODALITY | % |
---|---|
Continued Evaluation | 40% |
Final Exam | 20% |
Final Project | 40% |