Program Structure

Objectives

• Understand the complexity and nature of the events industry
• Diagnose the needs for different types of events
• Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events
• Understand the basics of fundraising strategies and develop successful campaigns
• Provide the necessary techniques to develop, manage and organize different types of events
• Structure and develop the communication & marketing plan related to the event
• Develop critical and analytical thinking
• Identify the role of technologies (social media, etc.) and their potential in the development of successful events