Objectives
- Understand the complexity and nature of the events industry
- Diagnose the needs for different types of events
- Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events
- Understand the basics of fundraising strategies and develop successful campaigns
- Provide the necessary techniques to develop, manage and organize different types of events
- Structure and develop the communication & marketing plan related to the event
- Develop critical and analytical thinking
- Identify the role of technologies (social media, etc.) and their potential in the development of successful events