Photography from: Program Structure | Events Management
Universidad de Barcelona
Academic Offer
Academic Offer > Events Management >
Program Structure

Program Structure

Objectives

  • Understand the complexity and nature of the events industry
  • Diagnose the needs for different types of events
  • Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events
  • Understand the basics of fundraising strategies and develop successful campaigns
  • Provide the necessary techniques to develop, manage and organize different types of events
  • Structure and develop the communication & marketing plan related to the event
  • Develop critical and analytical thinking
  • Identify the role of technologies (social media, etc.) and their potential in the development of successful events

Modality 

GENERAL STRUCTURE

Events Industry

  • Events Industry & Basis of Management
  • Strategic & Legal Issues

Events Logistics

  • Events Planning & Organization
  • Events Marketing & Communication
3 Week Modality 4 Week Modality
+FINAL PROJECT
75 hours of instruction 90 hours of instruction
July 05 - July 22 July 05 - July 29