SUBJECTS
PERSPECTIVE, INNOVATION & PRODUCT IN THE GASTRONOMY INDUSTRY
THE GASTRONOMY INDUSTRY, A GLOBAL PERSPECTIVE
- Introduction to the industry.
- Business Models.
- Restaurants.
- New formulas (Concept Restaurant).
INNOVATION IN THE GASTRONOMY INDUSTRY
- New trends, innovation in products and services.
- Development of an innovative project.
- Assessment of the projected innovation.
PRODUCT AND SERVICE
- Design of products and services in the restaurant business.
- Details regarding the provision of services. The process of the provision of services in the restaurant business.
- Levels and standards of quality.
- Experience Management.
DESIGN OF RESTAURANT SPACES AND CULINARY BUSINESSES
- Catering spaces.
- Equipment and infrastructure.
- Architecture and design tendencies in furniture and in interior design.
MANAGEMENT OF CULINARY BUSINESSES
THE CONSUMER IN A CULINARY ENVIRONMENT
- Identification of consumer characteristics.
- Analysis of consumer behavior.
- New consumer habits.
- The customer experience in different types of food service business.
- Internal and external factors.
MARKETING MANAGEMENT
- Brand Management.
- e-Marketing strategies.
- Sales Management.
- Revenue Management in restaurants.
BUSINESS ORGANIZATION AND MANAGEMENT
- Strategic planning, organization and scheduling.
- Operations as a strategic key in services businesses.
- Managing people.
- Income and cost centers.
CASE STUDIES:
- Moritz Brewery
- Food Trucks
- Fine Dining Restaurants
- Ephemeral Restaurants
The evaluation of the program will be conducted by reviewing the students’ work and participation during the program. The participants are evaluated on a daily basis during the lectures and through the practical cases to be developed and defended. Attendance to all lectures and professional activities is mandatory.
In case of 3 week modality program:
The continued evaluation stands for 60% while the final test evaluation for 40% of the general mark of the program.
3-WEEK MODALITY | % |
---|---|
Continued Evaluation | 60% |
Final Exam | 40% |
In case of 4 week modality program:
The continued evaluation will stand for 40%, the final test evaluation for 20% and the mark for the Final Project for 40% of the general mark of the program.
4-WEEK MODALITY | % |
---|---|
Continued Evaluation | 40% |
Final Exam | 20% |
Final Project | 40% |