Master's Degree in Tourism Project Management

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Duration

1 course
Credits

60
Start date

October 2025
Modality

On-campus
Specialization Tracks

Entrepreneurship and Corporate Innovation in Tourism | Digital Transformation of Tourism Enterprises and Experiences
Languages

Spanish

Learn how to develop and launch tourism projects

With the Master's Degree in Tourism Project Management you will acquire the necessary skills to create and launch new tourism products, apply new technologies to innovate in tourism companies and destinations and design products and services to compete in the international market.

At CETT-UB we want to provide a solution to the lack of specific tourism training in the Spanish university system to solve the main challenges facing the sector and its main subsectors, the hotel sector and the gastronomic sector. Challenges and challenges resulting from digitalization and globalization, mainly, as well as the need to innovate by incorporating sustainable criteria and respect for the environment.

Tourism will grow at an average of 3.3% per year until 2030. The sector needs trained professionals to respond to the innovation needs of tourism companies, as well as to design and offer tourism products and services aimed at digital and global consumers.

Who is the Master's Degree in Tourism Project Management of CETT-UB aimed at?

The master is aimed at entrepreneurs, intrapreneurs, professionals and university graduates interested in the enormous potential of tourism, who wish to develop their executive skills linked to the development and launch of innovative projects.

Intra-entrepreneurs, entrepreneurial profiles and professionals
Professionals who want to acquire the necessary skills for the implementation of innovation processes and participate in the innovation management teams of tourism companies within the framework of the global economy.

Entrepreneurs
Entrepreneurs who wish to create and launch new products to the tourism market, both locally and internationally.
University graduates
Persons with a degree interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.

Specialize your profile according to your interests.

Entrepreneurship and Corporative Innovation in Tourism

This specialty focuses on the development of entrepreneurial competencies and the improvement of skills linked to key areas for the success of tourism projects in the market.
Specialization in Digital Transformation of Tourism Companies and Experiences.

This specialty emphasizes on providing the necessary competencies to develop tourism projects with a high technological component, taking advantage of the opportunities that new technologies offer for the development of new tourism experiences. The specialty not only focuses on the implementation of technology, but also on the necessary aspects for cultural change.

Why study the Master's Degree in Tourism Project Management?

Choose a sector with a future

The tourism industry represents one of the most important economic activities worldwide and accounts for 10% of GDP on a global scale.
Work in the new experience economy: you will generate memorable, successful products and services with a positive impact on consumers.
Deepen your decision-making skills in highly uncertain environments. You will develop your ability to adapt to new situations, applying analytical and lateral thinking techniques.

Train to make your dreams come true

Learn the methodologies and skills to make your project a reality: productivity techniques, planning and management of critical moments in the design of business models, prototyping tools, obtaining resources, digital marketing, among others.
You will be able to use CETT-UB's own companies as learning and experimentation laboratories for your ideas, projects or prototypes. Testing them to identify areas for improvement. CETT's own companies are Hotel Alimara and the Agora BCN International Student Residence.

Learn from the best

You will learn with the help of local and international entrepreneurs and tourism companies, leaders in the management of intrapreneurship, disruptive and collaborative innovation and self-managed teams.
Access to the cutting edge of tourism marketing: the master's degree includes an extensive program of company visits, lectures by industry experts and professionals, and attendance at events that will allow you to experience the tourism industry firsthand.
Collaborate on projects with companies in the tourism sector, discover the latest trends in digital marketing, innovation and sustainability.
Visit tourism fairs such as IBTM, Smart Tourism Congress CETT Barcelona, 4YFN, Mobile World Congress or B-Travel, among others.
A faculty with a reputable and solid professional background in the field of entrepreneurship, with projects based on strategies for generating impactful experiences, digital marketing, and innovation in tourism.
It is the only official university master's degree in Spain in entrepreneurship or intrapreneurship in tourism companies and organizations. You will get a unique official degree, issued by the University of Barcelona and CETT, with international academic and professional recognition.

Explore new markets

Acquire the competencies to successfully face the changes that occur in internationalization processes of tourism businesses and projects and you will improve your employability at an international level.
Explore the potential of developing tourism countries for your project, with new clients, suppliers or partners.
Manage the international dimension of business as a strategy for recovery and improvement of the global positioning of tourism companies and destinations.

Build a strong network of resources and contacts that will boost your career

You will be part of an entrepreneurial ecosystem of CETT-UB and the University of Barcelona that will allow you to enrich yourself with experiences and learning of great impact and value for your personal and professional development.
Access to contacts, entrepreneurial resources and ideas that will accelerate your development.
You will be able to submit your project or business idea to the CETT Entrepreneur Awards and enjoy personalized advice from the CETT mentoring team.

You will become an agent of change in your company or organization

Develop the key competencies to lead innovation and tourism transformation processes in your own organization or business.
You will generate new tourism products and experiences thanks to the digital mindset, with a complete vision of marketing, communication and tourism consumers, which will allow you to connect people and generate high-impact tourism experiences.

You will do an internship in the entrepreneurial ecosystem

You will carry out curricular or extracurricular internships in a company or tourism organization thanks to the more than 900 collaboration agreements with CETT-UB companies. You will choose the type of company and department, either a consolidated company or a startup in development, depending on your interests and needs (knowledge of new business models, exploring areas for improvement, applying knowledge and innovative techniques, etc.).
Thanks to internships with our partners, you will develop your ability to adapt to new environments and different issues while expanding your network of professional contacts.

El CETT-UB, 4 stars in the QS Stars

CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specialized in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.

Why CETT-UB?

Academic prestige

CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.

International vocation

You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.

Connection with the sector

CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.

Experience-based methodology

At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.

More than a campus

The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.

Campus CETT

Select a gallery

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Tourism innovation from a business, sustainability and learning-by-doing perspective

Master objectives
- Know the tools and knowledge for the creation and adaptation of products and services based on the opportunities that the evolution of the tourism market offers, especially thanks to the technological evolution, both from an intra-entrepreneurial and entrepreneurial perspective.
- Develop the necessary skills for project management. Learn to work using the most commonly used project management methodologies in the company (Waterfall, Lean, Agile, Kanban, Scrum, etc.) and master the instruments and tools for their development and implementation.
- To acquire the necessary skills for the definition of customer relationship systems that optimize the value provided by the company through the development of innovative experiences.
- Develop the professional skills necessary for active participation in the integral digitalization of the company, which involves the review of its business model, the processes associated with it, as well as the cultural adaptation aspects of the organization.
- Acquire the necessary skills for the definition of internationalization policies and objectives of tourism companies, linked to the development and launching of entrepreneurial tourism projects to a global market.
Competencias del máster
- Develop a strategic vision of the tourism company that allows to generate and identify market opportunities linked to innovation in product, process or business model, both nationally and internationally.
- Draw up a business plan for a tourism project.
- To know and analyze the structure of the economic-financial statements of the company, evaluating its viability and making future forecasts of its development.
- Design and implement strategic and operational marketing and communication plans for the market launch of new tourism projects.
- Organize and plan the development and launching of tourism projects.
- Concretize and anticipate activities oriented to specific results and establish mechanisms to evaluate their achievement.
- Define and develop an effective process for the creation of new tourism products.
- To imagine different original and creative possibilities to face a situation or a problem.
- Learn how to obtain external and internal sources of financing for the creation of new companies or business projects in tourism.
- Know how to use the appropriate technological applications for market research, analytics and metrics, in digital environments as a basis for achieving the goals of the business strategy.
- Identify new technologies that impact the tourism business and formulate the appropriate technological strategy for the development of tourism projects in the digital environment.
- Learn how to implement a business innovation system and how to use the appropriate methodologies in different types of organizations.
- Analyze and compare the main international policies and regulations that apply to the launching of tourism projects and expansion of tourism companies.
- Identify the growth potential of the tourism company by proposing and evaluating the different modalities and instruments for the expansion of the tourism business at an international level and the launching of new projects.
- Evaluate and predict behaviors and trends in different types of tourism markets and consumers.
- Understand the principles of business ethics, Corporate Social Responsibility and sustainability.

Study's plan

The Master's Degree in Tourism Project Management is divided into 60 ECTS credits that are distributed among compulsory subjects, electives and the Master's Final Project.

Subjects

Code	Subjects	Type	Credits
840001	Tourism business models	MAND	6
840003	Advanced tourism marketing	MAND	6
840005	Development of tourism business projects	MAND	6
840018	Financial management of tourism projects	MAND	6
840023	Practicum	OPT	6
840024	Practical application of the research	OPT	6
840025	Master's Final Project	TFM	12

Code	Itinerary of specialization: Entrepreneurship	Type	Credits
840022	Leadership and corporate entrepreneurship	MAND	6
840021	Marketing for launching entrepreneurial projects in the tourism sector	MAND	6
840020	Actors and financing instruments for tourism projects	MAND	6

Code	Itinerary of specialization: Digital Transformation	Type	Credits
840007	Development of digital platforms	MAND	6
840006	Technology and digital transformation	MAND	6
840008	Digital analytics and big data in tourism projects	MAND	6

Master's Final Project

The international dimension, entrepreneurship and the digital tourism company are three of the main objectives of the Master in Development and Launch of Tourism Projects, the TFM is the instrument to synthesize these objectives.

The design of the Master's Final Project (MFP) course is directly linked to the teaching-learning process that characterizes this degree in terms of the transversal development of an innovation project in the tourism sector, throughout the Master's program.

The credits assigned to the Master's Final Project (6 ECTS) represent the culmination of the student's complete learning throughout the program. There are two types of TFM:

Entrepreneurship projects
The student synthesizes a project developed in a team or individually, and proposes strategies and actions to launch it to the market. The structure of the work will be that of a business plan:
- Executive summary
- Market and competitive analysis
- Strategic plan
- Marketing plan
- Operations plan
- Financial plan
Intrapreneurship and innovation projects
The student synthesizes an innovation project for a company, an institution or an organization that poses a challenge aligned in:
- Development of new products and services
- Creation of new lines of business
- Digitalization processes
- Digital Marketing Projects
- Development of Digital Platforms

Methodology and evaluation

CETT-UB has an experiential learning model, designed to facilitate the analysis and understanding of all aspects of business management, through your active participation in classes, challenges and projects.

It is based on five pillars:

Challenge-based learning (ABR): you will face real challenges posed by teachers and organizations that are part of the CETT-UB partner network. Institutions such as La Roca Village, Rusticae or the Barcelona City Council have contributed to the CETT masters by posing challenges to be solved by the students.
Project-Based Learning (PBL): you will tackle transversal projects that respond to a specific problem in the sector. In this way, you will develop skills in collaboration, problem solving and critical thinking, applied in a real work environment.
Gamification: a fun and relaxed experiential learning method, with which you will learn to solve complex problems in a given time, generating an environment in which there is no fear of error, but the possibility of achieving goals and objectives.

Design Thinking: a 100% user-oriented methodology to find solutions that provide answers in an area or sector. This methodology allows you to work on creativity, providing innovative and disruptive solutions in a short time, fostering your creativity and your ability to work as part of a team.
Case studies: you will visit different companies and institutions in Barcelona to learn and apply concepts acquired from the exposure of real situations of the organization presented in situ by their teams.

The master's degree does not have final exams. The evaluation is based on continuous monitoring by the faculty and the course management, as well as the resolution of individual or group written tests and the development of work during the course.

Qualification you will obtain at the end of the master

Official qualification

RUCT Code

Master's Degree in Development and Launching of Tourism Projects by the University of Barcelona.

*Qualification with quality seal validated by the AQU

Registry of Universities, Centers and Degrees of the Ministry of Education and Professional Training of the Government of Spain.

4317084

Double specialization: by taking the master's degree, you will be able to take, if you wish, a second specialization within the program that will appear in an official degree. But you will only be able to do one specialization per year, always respecting the teaching periods.

Quality

CETT is the ideal partner for companies and institutions that consider the recruitment of professional talent as a strategic axis of development.

Through the support of experts, the implementation of projects, and the development of specialized actions, we add value to companies in the talent selection process by providing them with dynamic environments that facilitate the incorporation of the most suitable professionals for their needs.

CETT International Support

We understand the challenge of living in an environment that is not your own, that is why the CETT-UB Campus offers you the International Relations Office (ORI), as an area aimed at orientation, counseling and attention to international students of the master's programs.

The team in this area will provide you with relevant information related to logistical aspects of living in Barcelona such as registration, processing your foreigner's identity number (NIE) or finding accommodation in the city.

Formalities related to your academic stay

The ORI team will provide you with updated information on the procedures to be carried out once you are in the city, guiding you on essential documents such as the foreigner's identity number (NIE), the municipal census or official registry or the university card.

Languages

If your mother tongue is not Spanish, the ORI team will provide you with advice on how and where to learn it. They will also tell you where to learn Catalan, which will facilitate your integration into daily life in the city. In addition, you will be able to strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any other language in an informal way, you can participate for free in our language exchange program between CETT-UB students.

Contact the international office

International Office

We help you plan your stay abroad

We inform you about the available options for academic mobility and international activities.

[email protected]

Internships and jobs

During the Master's Degree in Tourism Project Management you will have the opportunity to do internships in top level companies and institutions with the aim of acquiring new skills and applying the knowledge learned in the Master's Degree.

The Career Services department will guide you on the types of internships you can choose from.

The internhips have 2 modalities

Curriculars: Linked to subjects of the program you are taking and that are part of your academic curriculum, therefore, mandatory.

Extracurricular: Not included in the curriculum and of a voluntary nature.

The internships are carried out through university-industry cooperation agreements and are supervised by professors who are experts in each of the subjects.

The CETT-UB will help you to find the most suitable opportunities for your professional profile and your motivations, among the more than 900 requests from companies that we receive annually. Likewise, we will help you to contact and accompany you in accessing the most attractive companies and institutions for your professional objectives.

Cooperation agreements

As a differentiating feature to the market, CETT-UB has its own group of companies dedicated to training and offering quality hotel and tourism services, so that you can apply this practical knowledge without leaving the Campus:

Hotel Alimara
Residència Universitària Ágora BCN
Aula Restaurant
Summum Restaurant & Bar

For more information visit the Career Services area, contact us by email at [email protected] or you can also visit us on the second floor of the Campus.

Professional opportunities

Tourism project manager in corporate, global and/or digital innovation environments
Project Manager of digital transformation in tourism organizations and companies
Designer of digital tourism products and services
Manager of Digital Marketing projects in tourism
Innovation manager
Technology transfer management positions
Designer of tourism consumer experiences
Collaboration positions in multidisciplinary teams for the development of websites and digital platforms of tourism application
Tourism entrepreneur
Consultant in the field of internationalization of tourism organizations

Economic information

To formalize your registration for the Master in Event Management, please contact the Prospective Student Orientation Department.

Access and Prices

Check prices according to the specialty you choose:

Students	Price	UB Fees
Non-EU Students	9.975 €	710 €
Community Students	8.977,50 €	710 €

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the enrollment fee. This amount is exempt from any type of discount.

Consult the amounts and conditions for other payment methods with our Prospective Student Orientation team.

Access ways

Students coming from undergraduate degrees in the fields of economics and social sciences, business administration and management, marketing, commerce, accounting, tourism and other related degrees in these disciplines are not required to take any type of complementary courses.

The Master's Degree has a range of subjects designed exclusively to meet the specific needs of potential students coming from other disciplines, as training complements.

Who is exempt from taking bridging courses?

Students with a bachelor’s degree in economics and social sciences, business administration and management, marketing, trade, accounting, tourism, or other related fields are not required to take bridging courses.

Who must take bridging courses?

Students from other academic backgrounds (such as health sciences, humanities, etc.) must take one course to understand the dynamics of tourism in today’s society, its development and trends, and to identify the main operations and stakeholders involved: destinations, intermediation, transportation, and accommodation.

Fundamentals of Tourism Activity (6 ECTS)

Enrollment process

Here you will find all the information you need to enroll according to your profile:

Information on access to master's degree programs.
Accreditation of language level.
Criterios de selección.

Consult the admission conditions

Scholarships and financing

Scholarships available for this degree are:

Beca Talent (25% dct.)
Beca de continuidad de estudios.

In addition, CETT also offers the option of paying in 6, 10 or 12 months through bank financing with a 5% discount on the amount of the installments. Find out about the special conditions.

Consult scholarships and financing

Additional information

Consult all the information about CETT's masters: academic regulations, indicators, quality systems (SIQMAC), Tutorial Action Plan (TAP), VSMA documents and extinction plans, all focused on educational excellence and sustainability.

Know more

Student Services

Students will have at their disposal a wide range of services that will make their academic experience unique.

The CETT Campus has a privileged catering offer in the Espai Fòrum, the Aula Restaurant and the Hotel Alimara. It also has a multidisciplinary Resource Center with a large number of books, tools and digital spaces to reinforce and expand the training outside the classroom.

With the CETT-UB APP you will be able to access the Virtual Campus and have the entire campus experience at your fingertips.

Other services that may interest you

Career Services
The Career Services department guides and accompanies you in the intermediation of internships and job opportunities with the best companies in the sector. It has an extensive job and internship exchange.

Its services include:
- Definition of your professional milestones: in-depth analysis of your entry profile, establishment of realistic objectives and monitoring of your roadmap, and guidance in the design and development of your personalized career plan.
- Design and elaboration of the main tools for the relationship with the labor market: review and correction of resumes and cover letters, letter of recommendation, access to the main channels of research and job and internship opportunities, management of offers and self-candidatures and follow-up of applications.
- Personalized training: orientation on the search for professional opportunities, job interview simulation and feedback, competency-based interviews and preparation of presentations so that you can learn first-hand about the needs of companies.
- Networking and dynamization of activities: corporate presentations during your training period, master classes aimed at learning about strategic sectors, corporate dynamics and challenges and job fairs.
- Job Center with exclusive access: we provide you with a wide range of job and internship opportunities, as well as the follow-up of the applications submitted.
CETT Alumni
The CETT Alumni Association's main mission is to strengthen relationships among alumni by creating a network of professionals who enjoy a series of advantages in the professional, educational, and social spheres.

The main objectives of CETT Alumni are:
- To promote the ongoing professional development of members at all levels and facilitate access to the workforce, career advancement, and continuing education. To foster the creation of an ideal framework for the exchange of knowledge and experiences among alumni, offering the association as a meeting point for the professional world.
- Facilitate knowledge and networking through workshops, presentations, dinner discussions, and expert sessions. CETT Alumni aims to be a center of opinion and influence on the tourism industry.
- Establish agreements with other entities, fostering synergies that generate value for associated alumni.
Accommodation

CETT-UB has a student residence, Àgora BCN, with affordable prices for the CETT-UB student community. We also have our own four-star hotel, the Hotel Alimara, where you and your family and friends can enjoy benefits and discounts.