DEBORAH CHICOTE GUERRA

Field of specialization: Destination planning, Local development and tourism, Responsible and sustainable tourism, Smart destinations and smart management, Strategic management and business models, People management and leadership, Strategic and operational marketing, Brand communication and storytelling, Consumer behavior, CRM and data analysis, Big Data and decision-making, Customer experience management, Event planning and production, Cultural, musical and sporting events, Protocol and international relations, Sponsorship and collaboration management, Economic and social impact assessment, Experience design and event innovation, Planning guided tours and thematic routes, Strategic consulting, Support for digital and sustainable transformation