NEUROTURISTIC - Evidence-based design of tourist spaces using applications of Neuroscience and Artificial Intelligence

NeuroTuristic is an applied innovation project that explores how the design of tourist and gastronomic spaces influences people's experience, emotions and well-being. 

The project combines neuroscience, artificial intelligence, the Internet of Things (IoT) and advanced data visualization technologies to objectively analyze how factors such as lighting, materials, space distribution, sound, temperature or sensory stimuli affect both customers and professionals.

Based on the capture of neurological, physiological, environmental and operational data in real environments, NeuroTuristic develops new digital tools to support decision-making that allow spaces to be redesigned and adapted dynamically, based on empirical evidence and not only on aesthetic or intuitive criteria. 

This approach, inspired by neuroarchitecture and evidence-based design, places people at the center and seeks to improve the quality of the tourist experience, comfort and well-being, while optimizing the operational efficiency and sustainability of establishments. 

The project is validated in real contexts of the hotel and gastronomic sector, also integrating indicators of energy consumption, water and other resources, with the aim of correlating experience, business performance and environmental impact. NeuroTuristic contributes to the digital transformation of the tourism sector, offering new methodologies and tools to design healthier, resilient, sustainable spaces and oriented towards a tourist experience with greater added value.