Photography from: Program Structure | Digital Business Models & Innovation
Universidad de Barcelona
Academic Offer
Program Structure

Program Structure

Objectives

  • Understand the new reality of Digital Economy.
  • Develop and create new Digital Business Models and projects.
  • Study and analyze the main actors in the digital ecosystem: Enterpreneurs, Digital companies and Investors.
  • Learn how to generate systems of innovation inside and outside the companies.
  • Know, understand and apply Innovation Tools: Design Thinking, LEGO Serious Play, etc.
  • Ideate, create and develop an innovation project.

Modality 

GENERAL STRUCTURE

DIGITAL BUSINESS & ENTERPRENEURSHIP

INNOVATION MANAGEMENT & TOOLS

3 Week Modality 4 Week Modality
+FINAL PROJECT
75 hours of instruction 90 hours of instruction
July 05 - July 22 July 05 - July 29