Photography from: Presentation | Digital Tourism Marketing
Universidad de Barcelona
Academic Offer
Presentation
Specialization within Official Master in Business Tourism Management
Call for applications: October 2021

Presentation

The tourism industry is one with the highest presence and competition in the digital world. This is the reason why tourism companies must have expert professionals in the marketing area that can help their positioning in front of their competitors and who can also make a difference in the eyes of their target customer. This specialization in Digital Marketing for Tourism within the CETT-UB Masters in Tourism Management will make students fit a professional profile in high demand in the tourism industry.

This master will teach you how to design marketing strategies, actions and campaigns in all available digital channels; you will also learn first-hand about the different types of tourist companies, products and services.

The specialization in Digital Marketing for Tourism within the CETT-UB Masters in Tourism Management includes visits to organizations and masterclasses where you will be able to work with firms such as 3isic, Creactivitat, Emotional Data, Hardrock Café or Vivential Value, among others.

If you are passionate about marketing and its more digital face, if you want to unleash your creative potential and enter the digital world, this is for you!