Photography from: Syllabus | Responsible and Sustainable Tourism Master

Universidad de Barcelona

Syllabus

Specialization within Official Master in Business Tourism Management
Call for applications: October 2022
 

HOW IS THE METHODOLOGY IN THIS MASTER?

The blended methodology of the program is based on the following pedagogical tools:

The Master is conducted in blended format. It has a comprehensive and proactive learning methodology, with a sequential modular format focused on the student.** You are the protagonist**, in an educational environment that encourages you to learn in an analytical, reflective and autonomous way thanks to the support of teachers, tutors and international experts in the sector.

Different complementary methodological approaches are used throughout the master's degree to encourage your participation and help you acquire soft skills and specific competencies:

Online training

Following the inverted class strategy or flipped classroom:

SELF-STUDY
Autonomous work on the educational material and training microcapsules available in the virtual classroom proposed by teachers and experts.

MASTERCLASS Through the virtual classroom. Depending on the content, synchronous sessions are proposed to work in a practical and participative way in some subjects.

EXPERT TALKS
Come into direct contact with industry experts through participation in talks that address case studies. Professionals with proven track records share their experiences with you and invite you to create debate and promote networking.

NETWORKING

International professionals such as hotel and restaurant directors and managers, backed by their professional careers, share their experiences and invite you to create debate and promote virtual and face-to-face networking.

On-site training

Hands-on activities at the CETT, in Barcelona. Once the online sessions are finished, you will participate for 3 weeks, during the month of June, in the face-to-face sessions to put into practice the skills previously acquired. Is about:

TEACHING SEMINARS

Daily sessions in which you will carry out face-to-face classes with national and international teachers

TEAM BUILDING / OUTDOOR TRAINING TRAINING WORKSHOPS

You will work on the management skills acquired, in a dynamic and jovial environment and with professionals and experts in people management.

DYNAMICS OF PARTICIPATION

Role-play, round tables, resolution of challenges, micro-competitions and other dynamics that will allow you to put into practice all the hard and soft skills learned during the course

ASSESSMENT

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Specialization in Responsible and Sustainable Tourism

Total credits of the master: 60 ECTS (European Credit Transfer System)

Code Responsible and Sustainable Tourism Specialty Credits
Required Subjects 18 ECTS
0590002 Economic and Financial Management 6
0590003 Strategic Management 3
0590026 Marketing Management in Tourism Companies 6
0590027 Management skills 3
Specialization electives 27 ECTS
590010 Management and Sustainable Development 6
590022 Corporate Social Responsibility in tourism 3
590023 Design of Tourist Services 3
590024 Project Management 3
590025 Sustainable Management Systems 6
590014 Market Research Methodology 6
Senior Capstone Project 15 ECTS
590015 Masters dissertation 15

MASTER'S CAPSTONE PROJECT

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

At the end of this Master, you will obtain the following degree depending on the chosen specialty:

1) Official Degree University of Barcelona: University Master's Degree in Tourism Business Management. Specialization in:

  • Responsible and Sustainable Tourism

BOE. Resolution of November 14, 2014, of the University of Barcelona, publishing the Master's Degree in Hotel and Restaurant Management syllabus.*

*Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

2) Degree from CETT, Barcelona School of Tourism, Hospitality & Gastronomy: University Master's Degree in Tourism Business Management, according to the chosen specialty.

3) Double or triple specialization: if you wish, the Official Master's Degree in Tourism Business Management offers you the possibility of taking the three specialties of the program, thus expanding your skills to adapt to the labor market.

Likewise, besides the University of Barcelona's official degree, you will obtain a diploma with the training you have completed, recognized by the sector for its academic and professional excellence.

RUCT Code: 4311520

This Master's Degree has been taught since 2014, being verified by the Catalan Agency for University Quality (AQU), the highest university quality body in Catalonia, a reason that gives this program a rigorous academic trajectory.