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Tourism Management of Cultural and Natural Heritage

Tourism Management of Cultural and Natural Heritage

Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2022
 

Specialize in cultural and natural tourism management!

With the Specialization in Tourism Management of Cultural and Natural Heritage, you will learn the most relevant aspects of management and innovation linked to a territory's cultural and natural heritage to create and promote memorable tourism projects.

At CETT-UB, we want to provide a solution to the difficulties that the cultural tourism sector is currently facing. These difficulties are produced by changes in consumer habits, digitalization, sustainability, and strong competition between different tourist destinations.

To respond to this new reality, organizations and tourist destinations must incorporate specialists in innovation and creation of tourism products to value their natural and cultural heritage resources.

Responds to these challenges by innovating with the resources of cultural and natural heritage

Thanks to the knowledge and skills acquired in this Master's degree:

  • You will create engaging stories to promote the different types of cultural and natural heritage.
  • Thanks to scientific, technological, and management training, you will learn the most relevant aspects of innovation applied to heritage resources management.
  • You will learn all the tools for the promotion and communication of cultural and natural tourism products.
  • You will explore techniques such as storytelling and mediation resources such as interactive museography or edutainment -a new way of learning that combines education and entertainment.
  • You will learn aspects such as inclusion to design experiences suitable for all audiences.
  • You will integrate sustainability as a fundamental pillar of tourism development.

Become a tourism agent and discover how to boost and promote the world of heritage, cultural and natural resources, and design memorable experiences that meet new travelers' needs!

Choose the model that best suits your needs

We adapt to you and your personal and professional needs. We offer programs in two formats: face-to-face, at the CETT Campus, and one Live Online, where you can follow the classes via live streaming from wherever you are.

Face-to-Face Mode
  • The specialization of Hotel Management of the Official Master's Degree in Hospitality and Catering Services Management is taught face-to-face with a schedule that makes it possible to **combine training with your professional life.
  • You will come to class at campus CETT, enjoy modern and state-of-the-art facilities and share the classroom and network with faculty and other students.
  • You will make visits to leading companies in the sector to learn about trends and the reality of the industry.
  • As part of your academic curriculum, you will carry out team building and networking activities outside the classroom (with the industry and with your peers).
  • You will have access to ouronline campus.
  • You will enjoy lectures and active learning methodologies that include case studies, learning by doing, challenges, demonstrations, etc. You will also perform group and individual activities.
  • You will have at your disposal tutorials with your professors and subject coordinators.
  • You will be able to join activities such as Master Classes, round tables or CETT Observatories.
  • You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

*Students enrolled in the face-to-face mode may attend some classes in Live Online mode, provided they have a justified reason and give prior notice.

modalitat presencial
Live Online Mode

With the Live Online modality, you will be able to attend the live classes, connecting with your computer from wherever you want, through the online campus.

  • The classrooms are prepared to offer you the best immersive experience so that you feel like you are in the School with the rest of your classmates:
    • Multi-screen, high-quality sound, quality Wi-Fi connection, etc.
    • Masterclasses and active methodologies such as case studies, learning by doing, challenges, etc.
    • You will participate in all group and individual activities.
    • You will have at your disposal tutorials with your faculty and subject coordinators.
  • If you wish, you will be able to participate in team building and networking activities outside the classroom. These are moments to get in touch with colleagues and professionals.
  • You will be able to attend activities such as Master Classes, round tables, CETT Observatories, and punctual field trips, either in person (if you want to) or by streaming (if it is done in this format).
  • You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

*Students enrolled in the Live Online mode may attend some face-to-face classes, provided they have a justified reason and give prior notice.

modalitat live online
Un nou Turisme,

Methodolgy and assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

One master's degree and three specialties

Tourism Management of Cultural and Natural Heritage is a specialization of the Official Master in Innovation in Tourism Management. This master's degree has three specialization routes that will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

Why study the specialization in Tourism Management of Cultural and Natural Heritage?

With this specialization, you will learn about the most relevant aspects of innovation applied to heritage resources management. You will acquire scientific, technological, and management training on cultural tourism and its relationship with cultural and natural heritage.

Thanks to the specialization in cultural and natural heritage management, you will understand the concept of heritage as an opportunity for innovation and creativity.

The course subjects will allow you to understand tourism planning, sustainability, communication and marketing, the valorization of heritage resources, and innovation in management models. All of them are strategic elements that contribute to differentiation in a very competitive and dynamic sector.

INNOVATE IN CULTURE TO PRESERVE THE FUTURE

  • You will create a culture of innovation: you will learn the characteristics of innovation processes to incorporate them into your work culture. All this will guide you towards developing and valorizing new products, services, and tourism projects based on cultural and natural heritage resources' sustainable use.
  • You will create innovative and disruptive experiences: combining digital transformation tools and the latest trends in the sector such as digital museography, virtualization, or the creation of immersive experiences in tourism products associated with culture and the new culture leisure.
  • You will design and communicate memorable differential experiences: thanks to content-oriented design, marketing, and communication of disruptive experiences based on storytelling and storydoing.
  • You will be part of the new generation of tourism leaders: the Master's specialty will provide you with the hard and soft skills necessary to innovate in tourism management to respond to the sector's objectives and challenges in the fields of cultural and natural heritage.
  • Design thinking or the visitor journey: these are tools to develop your creative and teamwork skills while applying the knowledge you have acquired.
  • You will learn to make critical decisions: you will acquire up-to-date knowledge to understand the relationship between the cultural sector and the management of natural resources and the tourism sector.
  • You will learn to integrate culture and natural resources as differential territorial elements, providing you with the fundamental notions for decision-making in tourism management in dynamic and uncertain contexts.
  • You will choose a sector with a future: training in this sector will ensure you a booming professional career. Most of our students find work once they finish the Master's degree or are promoted within their organization or company.

YOU WILL LEARN FROM THE PROFESSIONALS

  • You will learn with the best: the Master's has an outstanding teaching staff, with a renowned and established professional and academic background. Besides, active collaborators participate and contribute their experience through case studies.
  • You will acquire a holistic vision of the sector: the course contents, the visits to companies, the training activities of the CETT-UB, its professors, and the collaborators who visit the classroom will make you acquire a comprehensive vision of tourism and its effects on the territory.
  • You will actively participate in the sector's transversal activities such as soft skills sessions, the CETT Smart Tourism Congress Barcelona, the CETT-UB Tourism Observatory, the seminar 'Contemporary Issues in Tourism' or CETT Talent.
  • You will apply your knowledge in real cases: you will practice the knowledge acquired by participating in projects with CETT-UB partner institutions such as the World Tourism Organization, the Barcelona City Council, or the Barcelona Provincial Council.
  • You will know the sector up close: the Master includes many experiential visits to companies, institutions, organizations, and tourist destinations.
  • Some of the institutions that collaborate with the Master's are Casa Vicens, a building by Antoni Gaudí; La Pedrera Foundation, a UNESCO Cultural Heritage Site; the Catalan Tourism Agency; the Catalan Agency for Cultural Heritage; the Creative Tourism Network; Sant Pau Hospital modernist site; Ideal Digital Arts Center; Naturalwalks, a consulting company for El Celler de Can Roca restaurant and Mas Miró de Montroig Foundation.
  • You will create and strengthen your professional network by contacting experts in the tourism sector and your classmates on a national and international scale, which will help you promote your professional career. Besides, the unique CETT Alumni network will allow you to connect with more than 19,000 industry professionals worldwide.
  • Some of the companies where our students have done internships are the Directorate General of Tourism of Catalonia, the Tourism Network, the National Museum of Science and Technology of Catalonia, and the Catalan Agency of Cultural Heritage.

A UNIQUE STUDY PROGRAM TAILORED TO YOUR NEEDS

  • A unique official qualification: this is the only Official Master's Degree in Tourism Management Innovation awarded by the University of Barcelona and CETT. Academically recognized in Spain and abroad, which will also give you access to doctoral studies.
  • If you want, you can make a triple specialization, combining the three specialties of the Master: Tourism Management of Cultural and Natural Heritage, Tourism Management of Culinary and Gastronomic Heritage, Tourism Management of Urban Destinations. Do not hesitate to ask!

TWO PATHS FOR YOUR PROFESSIONAL DEVELOPMENT

  • A research-oriented Master's degree: this is the only Master's degree that offers a solid research base based on CETT's Research Groups' extensive trajectory and scientific production. You will have to take two subjects oriented to research methodology.

  • A Master's degree oriented to professional practice that allows you to carry out curricular and extracurricular internships. CETT-UB has more than 900 collaboration agreements to do these internships.

What do our master students think?

Ilaria Coribello
I chose this master's degree because of its practical approach

Ilaria Coribello

Master of Tourism Innovation Management, Tourism Management of Cultural and Natural Heritage

What objectives will you achieve with the specialization in Tourism Management of Cultural and Natural heritage?

The Specialization in Tourism Management of Cultural and Natural Heritage's general objective is to train you professionally as a specialist with knowledge in innovation to make strategic decisions in organizations, institutions, companies, and tourist destinations linked to cultural and natural heritage.

We want to provide the necessary knowledge to coordinate the different public and private tourism agents involved in the marketing and communication of destinations and cultural tourism destinations and create differential value tourist destinations.

The specific objectives set out are:

  • To provide a professional profile intervene in the different phases of didactic mediation of heritage and its application in the tourism sector.
  • To internalize solid knowledge related to the processes of innovation and disruption in tourism management of cultural and natural heritage.
  • To learn the skills for multi-professional teams that develop projects to promote cultural and natural heritage from cultural tourism.
  • To approach the knowledge of scientific methodology, to correctly apply research tools. To integrate all the interdisciplinary aspects of research and the design of innovative tourism products and services.
  • To provide the instruments and techniques for analyzing and diagnosing current and future strategic challenges in the tourism and cultural sector.
  • Provide the tools to formulate innovative and creative strategies to ensure the competitiveness and sustainability of the sector.

What competences will you acquiere with this specialization?

  • Plan marketing and communication strategies and actions for cultural and natural heritage projects.
  • Transform ideas and knowledge into customer value, generating sustainable results for tourism and heritage organizations.
  • Understand the principles of tourism and cultural management, the importance of its socio-cultural and environmental impact.
  • Understand the tourist destination as an integral system where a multitude of variables and factors interact.
  • Design innovative activities and promote and disseminate tourism possibilities based on cultural, natural, and heritage resources.
  • Integrate natural and cultural resources in territorial planning using sustainable criteria.
  • Develop interpretive documents and media to Design cultural tourism projects and produce informative and dissemination material and publications for the public to learn about, understand, and value heritage.
  • Promote activities for the tourism promotion of cultural and natural heritage.
  • Develop and apply innovative methods and tools for the management of tourism and heritage organizations.
  • Analyze and evaluate the tourism potential of cultural resources and the territory to design innovative products, services, and projects.
  • Identify, pose or solve a problem in a relevant and creative way, interpreting and evaluating the results obtained with a critical spirit.
  • Work in teams and in multicultural environments.
  • Master the techniques of oral and written communication for the transmission of information, ideas, and opinions.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.

Other_

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Fòrum Gatronómic
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Centro de recursos

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Recepción

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Aulas

Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage

Aulas

Course overview

The Master's Degree consists of the first block of core subjects in the three specialties, which allows you to lay the foundations of the concept of innovation applied to the tourism sector. In a second block, you will take the subjects specific to the specialization.

itinerario del master con sus especialidades

The Specialization in Tourism Management of Cultural and Natural Heritage focuses on innovation applied to the tourism management of cultural and natural heritage to dynamize a territory through the link between tourism and its tangible and intangible heritage resources.

The study program subjects will allow you to understand the relationship between culture, nature, and tourism as crucial leisure elements in the 21st century. A relationship requires incorporating innovative, sustainable, and inclusive criteria as strategic elements to differentiate in a competitive and dynamic environment.

Duration

The curriculum of the Official Master's Degree in Innovation in Tourism Management in any of its specialties has a duration of one academic year equivalent to one year.

Delivery of the Master's Capstone Project: The Master's Capstone Project can be submitted in two exclusive calls (June or September).

Owners, professionals, entrepreneurs and university graduates

The Master's is aimed at all those who want to deepen their knowledge of management and innovation applied to tourism development and enhance cultural and natural heritage. People who want to respond to the new paths that are taking place in the world of culture, management of natural resources, and tourism.

Beyond tourism graduates, the Master's degree is aimed at graduates in other social sciences or humanities and disciplines related to land management such as geography, urban planning, or environmental sciences.

It is also aimed at working professionals who need to prepare themselves for the challenges and trends in tourism, especially tourism technicians who did not have the opportunity to study this discipline due to their professional evolution:

  • Technicians and professionals in management positions: Industry professionals who need to update their professional knowledge and skills and learn about the latest trends and tools that affect their professional specialization.

  • Entrepreneurs and owners of tourism companies: Entrepreneurs and owners who wish to learn more about strategies, techniques, and tools for tourism management, applying the culture of innovation.

  • Entrepreneurs: People interested in developing business projects in this sector, knowing beforehand the keys to success and its risks, and going deeper into the different areas of innovation in management.

  • University graduates: People with a university degree who wish to focus their professional careers and expand their professional contacts in the tourism sector.

Masters 2020

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Jardín

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Aulas
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Aulas

Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage

Aulas

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Pasillo

Professional areas

At the end of your studies, you will be able to develop your professional career in:

  • Tourist companies specialized in cultural issues.
  • Tourist organizations such as tourist offices, boards of trustees, city councils, county councils, deputations.
  • Cultural spaces for tourist use such as museums, interpretation centers, cultural parks, etc.)
  • Natural areas such as natural parks, nature classrooms, and ecomuseums.
  • Tourist associations
  • Cultural foundations
  • Tourism and cultural consultancies.
Cuales son los ámbitos laborales del master de restauración y hoteleria

Career opportunities

The main professional opportunities for our students of this Master's degree are:

  • Cultural tourism manager
  • Cultural manager
  • Heritage interpreter
  • Cultural tourism promoter
  • Guide of cultural and natural spaces
  • Expert and tourist interpreter in the field of culture and heritage.
  • Content creator
  • Responsible for departments of culture and management of natural resources for tourism purposes.
  • Consultant, advisor, coach.
  • Entrepreneur in the fields of tourism management of cultural and natural heritage resources.
  • Professor and researcher

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

How is the methodology of the especialization in Tourism Management of Cultural and Natural Heritage?

This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.

Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.

You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.

Our learning system is based on:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

CASE STUDIES
You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.

Assesment

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Detail of the program of the specialization in Tourism Management of Cultural and Natural Heritage

Total credits of the master: 60 ECTS (European Credit Transfer System)

Code Official Master of Tourism Innovation Management CREDITS
Required Subjects 15 ECTS
0540001 Tourism Innovation 3
0510002 Strategic and operational marketing 3
0540003 Commercialization and communication 3
0540004 Instruments of tourism organization and management 6
Tourism Management of Cultural and Natural Heritage Specialization electives 33 ECTS
0540033 Keys for the interpretation of cultural and natural heritage 12
0540035 Human mediation in heritage areas 3
0540036 Museographic and digital experiences 6
0540005 Transfer and application of innovation 12
0540006 Research methodology 6
0540016 Research tools and application 6
Senior Capstone Project 12 ECTS
0540007 Senior Capstone Project 12

Master's Capstone Project

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Official Degree and recognized qualification from CETT

When you finish your Master's degree, you will obtain:

  1. An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management. Code 4313084 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

Obtinguda la verificació del pla d’estudis pel Consell d’Universitats, previ informe de l’Agència per a la Qualitat del Sistema Universitari de Catalunya, així com l’autorització de la Comunitat Autònoma de Catalunya, i establert el caràcter oficial del títol per acord del Consell de Ministres de 26 de setembre de 2014 (publicat al BOE de 18 d’octubre de 2014).

  1. A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen. In this case, Tourism Management of Cultural and Natural Heritage.

  2. Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.

 

Meet the teaching staff of the Tourism Management of Cultural and Natural Heritage

Direction

EMMA PLA RUSCA

Director of the Master's Degree in Tourism Innovation Management. Coordinator of Management of Culinary & Gastronomic Heritage Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Sociedad de la Información y del Conocimiento Universitat Oberta de Catalunya-UOC
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Enoturismo, Turismo gastronómico
Block/Department: Empresas y servicios turísticos; Gastronomía; Innovació; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnología de los alimentos y salud; Turismo y cultura; Turismo y territorio

Coordination

YADUR GONZÁLEZ MEZA

Profesor y Coordinador del Máster Universitario en Innovación en la Gestión Turística, especialidad Gestión Turística del Patrimonio Cultural y Natural CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Gestión de la Cultura y el Patrimonio Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Block/Department: Marketing y comercialización; Turismo y cultura; Turismo y territorio

Faculty

MARC ÁMBIT FERNÁNDEZ

Project Management Consultant
Bachelor in Humanities Universitat Oberta de Catalunya
Block/Department: Gestió de projectes i emprenedoria; Organización empresas y gestión de las personas

JORDI ARCOS PUMAROLA

Lecturer & Researcher in Tourism & Culture CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Education, Society and Quality of Life Universitat de Lleida
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Patrimonio, Turismo cultural, Turismo literario
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

DINAH ROSA BROMBERG ANIYAR

Consultora Tactile Studio
Master in Planificación Integral para el Desarrollo del Turismo Universidad del Zulia, Venezuela
Block/Department: Turismo y cultura

AINHOA CARBALLIDO RISCO

Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
in PhD Program in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización; Tecnologies emergents i eines digitals; Turismo y territorio

OSCAR CASANOVAS IBAÑEZ

Lecturer and Academic Director for the Bachelor's Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Law Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Política turística, Derecho turístico
Block/Department: Derecho y políticas turísticas; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Turismo y territorio

FRANCESC CASTRO CIRAC

Marketing and Communications Manager Aborígens
Master in Gastronomy and Communications Universitat de Vic
Block/Department: Marketing y comercialización

JOAN COLL RIBA

Main Partner Cultruta
Bachelor in Media Communication Universitat Pompeu Fabra
Block/Department: Marketing y comercialización; Turismo y cultura

CAROLINE ISABELLE COURET

Cofounder and CEO Creative Tourism Network
Master in Action artistique, politiques culturelles et Muséologie Université de Bourgogne
Block/Department: Turismo y cultura

LEILA DWORKIN

Coordinator and Project Manager Laberint Cultura SCCL
Master in Cultura Histórica y Comunicación Universitat de Barcelona
Block/Department: Turismo y cultura

JAUME FONT GAROLERA

Associate Lecturer in Geografical Analysis Universitat de Barcelona
PhD in Geography and History Universitat de Barcelona
Area of expertise: Geografía del turismo, Planificación turística
Block/Department: Turismo y territorio

XAVIER FONT URGELL

Manager of the Technical Tourism Office Diputació de Barcelona
PhD in Geography Universitat de Barcelona
Block/Department: Turismo y territorio

MARCEL FORNS BERNHARDT

General Manager GEBTA
Master in International Economic Law Universitat de Barcelona, Wilhems-Westfälische Universität Münster (Alemanya)
Block/Department: Derecho y políticas turísticas; Empresas y servicios turísticos; Turismo y territorio

MARIA PILAR GARCÍA FUERTES

Director Museu del Ferrocarril de Catalunya
PhD in Geography and History Universitat Autònoma de Barcelona
Block/Department: Turismo y cultura

RAFAEL GONZÁLEZ GÓMEZ

Founder and Partner Vivential Value
Bachelor in Business Management Universitat de Barcelona
Block/Department: Marketing y comercialización; Turismo y territorio

LLUC GUARRO SERRAHIMA

Digital Marketing & Innovation. Thinker & Maker. CETT Barcelona School of Tourism, Hospitality and Gastronomy
Bachelor in Economics Universitat Autònoma de Barcelona
Block/Department: Direcció estrarègica; Innovació

LUCIA HERNÁNDEZ GORGOJO

Estrategy Manager. Colaborative Tourism Expert Ouishare
Bachelor in Marketing EADA Business School
Block/Department: Turismo y territorio

MARC HERNÁNDEZ GÜELL

CEO TEMPESTA MEDIA SL
Master in e-business UPC Universitat Politècnica de Catalunya
Block/Department: Turismo y cultura

DANIEL IMBERT-BOUCHARD RIBERA

Lecturer and Researcher in Tourism & Territory CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Movilidad, Planificación turística, Turismo y territorio
Block/Department: Empresas y servicios turísticos; Turismo y territorio

SUSANNA IZQUIERDO FERNANDEZ

Public use and Environmental Education Technician Fundació Catalunya-La Pedrera
Bachelor in Environmental Science Universitat Autònoma de Barcelona
Block/Department: Turismo y cultura

ELENA JUNCOSA VECCHIERINI

Director Fundació Mas Miró
Master in Museology and Heritage Managament Universitat de Barcelona
Block/Department: Turismo y cultura

EVARIST MARCH SARLAT

Director Naturalwalks
Bachelor in Biology Universitat de Barcelona
Block/Department: Gastronomía; Turismo y cultura

JAUME MARÍN RABIOL

Freelance
Bachelor in B.A. Business Studies Glasgow Caledonian University
Block/Department: Innovació; Marketing y comercialización

CARME MIRÓ ALAIX

Responsable del Pla Bàrcino Servei d'Arqueologia de Barcelona - ICUB
Bachelor in Prehistoria, Historia Antigua y Arqueología Universitat de Barcelona
Block/Department: Turismo y cultura

EUGENI OSÁCAR MARZAL

Research Director CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Didactics of Social Sciences and Heritage Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico, Turismo cultural
Block/Department: Marketing y comercialización; Turismo y cultura

ROSA Mª PARADELL DURO

Directora de la Innovation Business Unit i2cat Fundation
in Telecommunications Universitat Politècnica de Catalunya
Block/Department: Innovació

LLUIS PUJOL MARCO

Manager Saborea España
Bachelor in Ciencias Económicas y Empresariales Universitat de Barcelona
Block/Department: Marketing y comercialización

AUGUSTO RAMOS MÉNDEZ

CEO SISMOTOUR SL.
Bachelor & MSc in Ingeniero Industrial Universidad de Sevilla
Block/Department: Turismo y territorio

ANA REQUEJO ALONSO

Museologist and Expert in Applied Technology for Heritage
PhD in Geography and History Universidad de Santiago de Compostela
Block/Department: Turismo y cultura

ANA REVENTÓS GIL DE BIEDMA

Communication strategy & planning Own Business
Master in Gestión Cultural Universitat de Barcelona
Block/Department: Marketing y comercialización

CONXA RODÀ DE LLANZA

Co-Director of the Postgraduate Course in Digital Strategy for Cultural Organizations Universitat Oberta de Catalunya_Museu Nacional d'Art de Catalunya
Bachelor in Filosofía i Letras, especialidad Filología Hispánica Universitat de Barcelona
Block/Department: Turismo y cultura

XAVIER ROGET PADROSA

Responsable de Dirección Territorial Diputació de Barcelona
Bachelor & MSc in Ingeniero Técnico Forestal
Block/Department: Turismo y cultura

NEUS SALLÉS TENAS

Associate Lecturer Universitat de Barcelona
PhD in Didactics of Social Sciences Universitat de Barcelona
Block/Department: Turismo y cultura

DAMIÀ SERRANO MIRACLE

Marketing Experience and Research Manager Agència Catalana de Turisme / Catalan Tourist Board
PhD in Geography Universitat de Barcelona
Area of expertise: Enoturismo, Geografía del turismo, Planificación turística
Block/Department: Turismo y cultura; Turismo y territorio

RAMON SERRAT MULÀ

Lecturer & Researcher CETT Barcelona School of Tourism, Hospitality and Gastronomy
Master in Tourism Innovation Management EUHT CETT-UB
Area of expertise: Gestión turística local, Paisaje y patrimonio, Turismo urbano
Block/Department: Turismo y cultura; Turismo y territorio

ALBERT SIERRA REGUERA

New Technology Manager Agència Catalana del Patrimoni
Bachelor in Geography and History Universitat de Barcelona
Block/Department: Turismo y cultura; Turismo y territorio

PATRICK TORRENT QUERALT

Executive Director Agència Catalana de Turisme
Bachelor in Law Universidad Nacional de Educación a Distancia
Block/Department: Marketing y comercialización

ESTHER VELASCO FERREIRO

Research professor CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Marketing UCAM Universidad Católica San Antonio de Murcia
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico
Block/Department: Marketing y comercialización; Turismo y cultura

RICARDO IGNACIO YUSIM

Profesor e Investigador Universidad Politécnica de Valencia
PhD in Architecture, Spatial Planning and Landscaping Universidad Politécnica de Valencia
Block/Department: Turismo y cultura
 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to theResource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage

Jardín

Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage
Aulas
Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage

Aulas

Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage

Aulas

Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage

Pasillo

  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Cultural and Natural Heritage  | Tourism Management of Natural and Cultural Heritage
Residencia Ágora BCN

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

CETT International Support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures related to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

Languages

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

Accomodation

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

Àgora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!

agora

Hotel Alimara

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

We want to shape the best professionals

That is why the recommended access profile for prospective students of the Tourism Management of Cultural and Natural Heritage specialization is:

  • Be eager to enter a dynamic sector, where adaptability, flexibility, empathy and leadership, teamwork, and project management skills are valued.
  • Have a high sense of ethics.
  • Be critical and with reflective capacity.
  • Have organizational and analytical skills.

Check the price of the specialty in Tourism Management of Cultural and Natural Heritage

StudentsEnrollment FeeUB Fee*PriceTotal Price

Non-EU citizens

1.550 €710 €5.027,68 €6.577,68 €

EU citizens

1.550 €710 €4.414,22 €5.964,22 €

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount.

Financial aid

Bonus

Bonus

Bonus

Deductible qualification through FUNDAE

Financial aid

Financial aid

Have you any doubt?

Housing

Check prices with housing included "PACK CETT-ÀGORA"

What do I need to access the Master?

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Complementary training

The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
*** ***
Associate's Degree/ Bachelor's Degree in Human Nutrition and Dietetics .
Degree in Economics .
Degree in Business Administration and Management The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.
Degree in History .
Degree in Art History .
Degree in Public Relations, Communications, and similar programs .
Degree in Humanities .
Degree in Geography .
Degree in Anthropology .
Any other bachelor's degree .

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2022/2023 academic year.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

Access all the information on the processes and quality indicators of the CETT-UB:

 

Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator