Tourism Management of Urban Destinations Specialization within Official Master of Tourism Innovation Management

Modality: Presencial
Lasting: 1 course (60 ECTS)
Languages: Spanish


  •  Through a comprehensive vision, **develop the professional skills needed for urban and tourism management** that are applicable to destinations that are likely to be models for the design of effective leisure and tourism management practices.
  •  Provide students with the skills needed to use **analysis methods and instruments**, as well as urban planning and management tools in tourism destinations.
  •  Describe **interpretive models of urban tourism**, analyzing localization conditions, tourism flows, the impact created by tourism, mobility problems and analyze promotion strategies, among other aspects.
  •  **Familiarize students with knowledge of the scientific method** so they can correctly apply research tools.