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Universidad de Barcelona
Academic Offer
Reasons to take this master
Specialization within Official Master of Tourism Innovation Management

Reasons to take this master

  • It is the only accredited Masters in Spain which specializes in urban destinations management and it does so by applying a holistic perspective into innovation. Since most study cases are taken from existing urban plans, the study program is constantly updated, and it includes the latest developments in the sector.

  • It includes an extensive program of activities which will open the doors to the latest trends in spatial planning: the use of gamification in tourist products, city marketing strategies, decluttering strategies of mass tourism hotspots or how to face challenges posed by the climate emergency or security in tourist destinations.

  • You will be able to do your internship at more than 500 companies from the tourism sector and at the main public tourism institutions such as Barcelona City Council, Barcelona Tourism Consortium, the association Friends of La Rambla, the network of Indianos Townships or at consulting firms such as Advanced Leisure Services or Vivential Value among others.

  • The teaching staff involved in the master’s are recognized professionals with proven experience in tourism management at the leading companies of the sector.

  • Your Master’s Capstone Project will give you the chance to apply for a Scholarship awarded by the National Board of Tourism (Dirección General de Turismo), a merit by Redintur, or being published on CETT-UB’s academic journals.