Our learning system is designed to help you analyze and reflect on the different aspects that affect tourism innovation and ensure that you make decisions following the sector's dynamic realities.
Throughout the course, you will actively participate in the different challenges proposed by instructors and professionals in the sector to find specific solutions to different types of businesses, organizations, and tourist destinations.
The Master's Degree is divided into thematic modules, developed through face-to-face work sessions of a theoretical and practical nature. Also, during the course, professionals and active managers will participate in class, which will provide you with different and enriching points of view.
Our learning system is based on:
The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.
Total credits of the Master: 60 ECTS (European Credit Transfer System)
| Code | Tourism Management of Urban Destinations | CREDITS |
|---|---|---|
| Required Subjects | 15 ECTS | |
| 0540001 | Tourism Innovation | 3 |
| 0510002 | Strategic and operational marketing | 3 |
| 0540003 | Commercialization and communication | 3 |
| 0540004 | Instruments of tourism organization and management | 6 |
| Specialization electives | 33 ECTS | |
| Local management and governance of tourism | 3 | |
| Tourism planning and development strategies in destinations | 6 | |
| Fundamentals and characteristics of urban destinations | 9 | |
| Territorial and tourist intelligence | 3 | |
| 0540005 | Transfer and application of innovation | 12 |
| 0540006 | Research methodology | 6 |
| 0540016 | Research tools and application | 6 |
| Senior Capstone Project | 12 ECTS | |
| 0540007 | Senior Capstone Project | 12 |
The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.
To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.
The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:
Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.
The internships have two modalities:
The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.
CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.
As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:
For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.
1) An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management.
Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).
2) A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:
3) Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.
