Master's Degree in Marketing and Sports Event Management | CETT-UB & Barça Innovation Hub
Master's Degree in Marketing and Sports Event Management | CETT-UB & Barça Innovation Hub
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Duration1 year
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Credits60
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Start dateOctober 2027
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Modality
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Languages
Lead the future of sportainment and sports events
The Master’s in Sports Marketing and Event Management, offered jointly by CETT and the Barça Innovation Hub, is an innovative and cutting-edge educational program designed to train professionals capable of leading in the field of sports marketing and event organization.
This unique program is aimed at those who wish to combine their passion for sports with the dynamism of the entertainment industry, offering a global perspective with a strong focus on digital marketing, technological innovation, and sustainability.
With a balance between theory and practice, students consolidate their knowledge through projects and professional internships.
The program covers key aspects of marketing management to ensure success, such as promotion, brand building, audience engagement, customer experience, sponsorship, and data analysis. It also addresses fundamental areas such as event planning and execution, the application of technological innovation, and sustainability.
Why study Sports Marketing and Events at CETT-UB?
Sportainment and sports experiences
Introduction to the concept and evolution of sportainment, analyzing how the fusion of sports and entertainment is transforming tourism and the sports industry.
Digital sports marketing and sponsorship
Development of digital marketing and communication strategies to maximize visibility and engagement in sports events.
Sports management and finance
Analysis of the financial feasibility and budget management of sportainment projects, including funding sources and risk assessment.
AI and new technologies applied to sportainment
Use of technologies such as VR, AR, artificial intelligence, and/or blockchain in the creation of interactive and personalized sports experiences.
CETT-UB, an international benchmark in sports education
CETT-UB has been awarded four stars in the QS Stars audit by Quacquarelli Symonds (QS), a leading UK-based company specializing in the analysis of higher education institutions worldwide. The highest rating (five stars) was achieved in the categories of Teaching and Employability.
Master's programme in collaboration with Barça Innovation Hub
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Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
International support for students
Because we understand the challenges of living in a new environment, the CETT-UB Campus offers the International Relations Office (ORI) — a dedicated area that provides guidance, advice, and support to international students enrolled in master’s programs.
The team at ORI will provide you with relevant information regarding logistical aspects of life in Barcelona, such as city registration (empadronamiento), the process for obtaining a Foreign Identification Number (NIE), and finding accommodation in the city.
International academic stay support
The ORI team will offer updated information about the necessary procedures once you arrive in Barcelona, guiding you through essential documents such as your NIE, municipal registration, and university ID card.
Languages of the master's programme
If Spanish is not your native language, the ORI team will give you advice on how and where to learn it. They will also guide you on learning Catalan, which will help you integrate more easily into daily life in the city.
In addition, you can improve your Spanish through the certified courses offered by the CETT-UB Language Department. If you prefer to practice any language informally, you can join our free language exchange program with other CETT-UB students.
Contact the CETT International Office
Internships in sports marketing and events
During the master's programme, you will have the opportunity to undertake internships in top-tier companies and institutions, with the goal of acquiring new skills and applying the knowledge gained throughout the program.
The Career Services Department will guide you on the types of internships available and help you choose the option that best fits your professional goals.
Partnerships with sports organisations and institutions
Extracurricular Internships: Not included in the academic curriculum and of a voluntary nature.
The internships are carried out through university–company cooperation agreements and are supervised by professors who are experts in each subject area.
CETT-UB will help you find the opportunities best suited to your professional profile and motivations, among the more than 900 internship requests received from companies each year. Likewise, we will assist and accompany you in connecting with and gaining access to the companies and institutions that best align with your professional goals.
Cooperation agreements
As a distinguishing feature in the market, CETT-UB includes a group of its own companies dedicated to training and providing services in the fields of sports events, entertainment, and marketing, allowing you to apply your practical knowledge in collaboration with leading companies in the sector.
Career opportunities in sports marketing
- Sports event management
- Sports marketing
- Sports tourism consulting
- Innovation and experience management
- Sportainment project management
Student support services
Students will have access to a wide range of services designed to make their academic experience truly unique.
The CETT Campus offers an exceptional selection of dining options at the Espai Fòrum, the Aula Restaurant, and the Hotel Alimara. In addition, it features a multidisciplinary Resource Center with a vast collection of books, tools, and digital spaces to enhance and expand learning beyond the classroom.
With the CETT-UB App, you’ll be able to access the Virtual Campus and enjoy the full campus experience right at your fingertips.
Additional CETT services
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Career Services and employability
The Career Services Department guides and supports you throughout the process of securing internships and job opportunities with top companies in the industry. It offers an extensive job and internship portal.
Its services include:
- Defining your professional milestones: an in-depth analysis of your profile, setting realistic goals, monitoring your roadmap, and providing guidance in the design and development of your personalized career plan.
- Designing and preparing key tools for engaging with the job market: reviewing and refining CVs and cover letters, providing recommendation letters, offering access to main job search platforms, managing offers and applications, and tracking candidacies.
- Personalized training: guidance on job searching, mock interviews, competency-based interview feedback, and presentation preparation to help you understand companies’ real needs.
- Networking and professional development activities: corporate presentations during your studies, masterclasses on strategic sectors, corporate challenges, and career fairs.
- Exclusive Job Center access: a wide range of job and internship opportunities, along with monitoring of submitted applications.
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CETT Alumni network
The CETT Alumni Association has as its main mission the strengthening of relationships among former students by creating a network of professionals who enjoy a range of benefits in the professional, educational, and social spheres.
The main objectives of CETT Alumni are:
- To promote the ongoing professional development of its members at all levels, supporting access to the job market, professional growth, and continuous training.
- To foster the exchange of knowledge and experiences among alumni by providing the association as a meeting point between academia and the professional world.
- To facilitate networking and knowledge sharing through conferences, talks, networking dinners, and expert sessions. CETT Alumni aims to be a center of thought and influence in the tourism sector.
- To establish partnerships with other organizations, creating synergies that generate value for associated alumni.
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Student accommodation
CETT-UB has its own student residence, Àgora BCN, offering affordable rates for members of the CETT-UB student community. We also have our own four-star hotel, the Hotel Alimara, where you, your family, and your friends can enjoy exclusive benefits and discounts.
CETT university facilities
The CETT Campus is located in Barcelona’s Horta neighborhood. It comprises the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona, and the Àgora BCN International University Residence.
