Master's Degree in Revenue Management, Digital Marketing and Social Media
Master's Degree in Revenue Management, Digital Marketing and Social Media
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Duration1 year
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Credits60
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Start dateOctober 2027
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Modality
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Languages
Specialise in Revenue Management
The hotel industry is constantly evolving. Today, in a highly competitive environment, managing the services and products offered by tourism establishments is becoming increasingly complex and requires highly trained professionals who can meet customer expectations while ensuring maximum profitability. At the same time, digital marketing has become essential for all tourism businesses seeking to stand out and succeed.
In this context, the role of the Revenue Manager is becoming increasingly important in the efficient management of hotels and tourist accommodation. What happens when we combine this expertise with knowledge of digital marketing and social media? The industry gains well-rounded experts capable of effectively managing the sale of products and services offered by tourism establishments, developing digital marketing plans, and creating brand strategies and online reputation management strategies for their businesses.
Who is the Master's in Digital Marketing designed for?
- Managers of hotels and other tourist accommodation establishments who need a comprehensive understanding of Revenue Management, Digital Marketing and social media.
- Industry professionals who need a broad understanding of the key elements involved in effective revenue management and digital sales and distribution in tourism establishments.
- Tourism professionals looking to specialise as Revenue Managers.
- Anyone looking to change career direction and develop digital skills.
- Anyone looking to acquire the knowledge and skills needed to effectively manage Revenue Management, Digital Marketing and social media.
- Professionals who need to understand and implement new strategies for dynamic pricing, digital marketing channels and social media.
- Tourism businesses seeking managers with expertise in Revenue Management, Digital Marketing and Social Media to help them maximise their revenue.
Specialisation in Revenue Management and Social Media
Choose the specialisation pathway that best suits your needs, or combine different optional modules to create your own personalised learning pathway.
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Foundations of Hotel Revenue Management
5 credits
Designed to provide a comprehensive understanding of the key principles of Revenue Management for effective revenue management in tourism establishments.
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Advanced Revenue Management techniques
10 credits
The second module, which takes a much more practical approach, introduces the essential tools and techniques used in Revenue Management. This module also covers cross-cutting topics that directly influence effective revenue management, such as distribution and online reputation.
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Introduction to Digital Marketing
15 credits
The third module focuses on digital marketing. Students will complete a final project involving the development and implementation of a Digital Marketing Plan, enabling them to maximise the effectiveness of their marketing activities, campaigns and channels through techniques such as inbound marketing, SEO, SEM, email marketing, remarketing and more.
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Social Media and Online Reputation
15 credits
The aim is to equip students with the knowledge and skills needed to develop and manage sales, marketing and communication strategies in a digital environment, as well as to identify and segment target audiences and reach new potential customers. Students will also learn how to explore and harness the potential of new technologies and social media.
Why study Revenue Management and Digital Marketing at CETT-UB?
- This is a university-specific master's degree awarded by the University of Barcelona.
- The programme offers practical, applied training designed to address the professional challenges facing the tourism industry.
- The teaching methodology is designed to support students' progressive development, equipping them with the skills and knowledge needed to become professionals capable of meeting the challenges of the industry.
- Students will benefit from CETT-UB's strong links with businesses and institutions in the tourism sector.
- The teaching staff and professionals involved in the master's programme have extensive experience in education and in businesses across the tourism industry.
- Students have access to an extensive job opportunities platform.
- The 100% online format offers maximum flexibility while ensuring personalised support throughout the learning process, with students at its centre.
- We have over 50 years of experience in educating and training professionals for the tourism industry.
CETT-UB, internationally recognised for academic excellence
CETT-UB has been awarded four stars in the QS Stars assessment by Quacquarelli Symonds (QS), a leading British company specialising in the evaluation of higher education institutions worldwide. The highest rating (five stars) was achieved in the Teaching and Employability categories.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
International support for students
We understand the challenges of living in an unfamiliar environment. That is why the CETT-UB Campus offers support through its International Relations Office (IRO), which provides guidance, advice and assistance to international students enrolled in master's programmes.
The team will provide you with relevant information on practical aspects of living in Barcelona, such as registering with the local council, applying for a Foreigner Identification Number (NIE) and finding accommodation in the city.
International academic stay support
The IRO team will provide you with up-to-date information on the administrative procedures you need to complete once you arrive in Barcelona, offering guidance on essential documents such as the Foreigner Identification Number (NIE), local council registration (empadronamiento) and your university student card.
Languages of the master's programme
If Spanish is not your native language, the IRO team will advise you on how and where to learn it. They will also provide information on where to learn Catalan, helping you integrate into everyday life in the city. You can also improve your Spanish through certified courses offered by the CETT-UB Language Department. Alternatively, if you would like to practise another language in an informal setting, you can take part in our free language exchange programme with fellow CETT-UB students.
Contact the CETT International Office
Internships in Revenue Management and Digital Marketing
During the Master's Degree in Event Management, you will have the opportunity to undertake internships at leading companies and institutions to develop new skills and put the knowledge acquired during the programme into practice.
The Career Services department will provide guidance on the types of internships available to you.
Professional internship options
Curricular internships: Linked to modules within your programme and forming part of the academic curriculum. These internships are therefore compulsory.
Extracurricular internships: Not included in the programme's curriculum and undertaken on a voluntary basis.
Internships are arranged through university-company cooperation agreements and are supervised by academic tutors with expertise in the relevant fields.
CETT-UB will help you identify internship opportunities that best match your professional profile and aspirations, drawing on the more than 900 internship requests we receive from companies each year. We will also help you establish contact with companies and institutions that align with your career goals and support you throughout the application process.
Partnerships with tourism and hospitality companies
One of CETT-UB's key distinguishing features is its network of in-house businesses dedicated to education and the provision of high-quality hospitality and tourism services, allowing you to put your knowledge into practice without leaving the Campus:
- Hotel Alimara
- Àgora BCN University Residence
- Aula Restaurant
- Summum Restaurant & Bar
For more information, visit the Career Services section, contact us by email at [email protected], or visit us on the first floor of the Campus.
Career opportunities in Revenue Management
The Master's Degree in Revenue Management, Digital Marketing and Social Media at CETT-UB provides essential training for anyone looking to change career direction and develop digital skills by applying new dynamic pricing strategies, digital marketing techniques and social media strategies.
Career opportunities available upon completion of the programme include:
- Revenue Manager
- Purchasing Manager
- Market Analyst
- Digital Marketing Specialist
- Tourism Establishment Manager
- Digital Media Planner
Partner companies
Duetto,a US-based company offering a suite of cloud-based applications designed to simplify revenue management decision-making in the hotel industry, has signed a collaboration agreement with CETT to bring its tools into the classroom.
With the support of Alejandro García, Sales Director at Duetto and CETT alumnus, students on the master's programme will have the opportunity to explore the company's various software solutions and their applications at different stages of implementing a Revenue Management strategy. They will also gain deeper insights into these tools through the professional experience of Duetto's Sales Director.
Resa, operates a network of 40 university residences, student halls and accommodation facilities across 21 cities in Spain.
With the support of Montse Juves, Senior Revenue Manager at RESA and CETT alumni, students on the master's programme will gain insights into the specific challenges of applying Revenue Management strategies in student accommodation and discover first-hand what the day-to-day role of a Revenue Manager involves.
CETT-UB has signed a collaboration agreement with Ubikos, a leading hotel management software company. Students will gain access to advanced software tools that are essential for strategic decision-making in the hospitality industry.
Emilio Parrilla, CEO of UBIKOS, will deliver an exclusive masterclass on the implementation of innovative technologies in the hospitality industry and software solutions designed to optimise Revenue Management. He will also introduce a practical project in which students will develop a hotel's revenue management strategy, simulating a real-world scenario.
Student support services
Students will have access to a wide range of services designed to make their academic experience truly unique.
The CETT Campus offers an excellent selection of dining options at Espai Fòrum, Aula Restaurant and Hotel Alimara. It also features a multidisciplinary Resource Centre with an extensive collection of books, tools and digital resources to support and enhance learning beyond the classroom.
With the CETT-UB App, you can access the Virtual Campus and enjoy the full campus experience at your fingertips.
Additional CETT services
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Career Services and employability
The Career Services department provides guidance and support in securing internships and employment opportunities with leading companies in the industry. It offers an extensive range of job vacancies and internship opportunities.
Its services include:
- Defining your career milestones: In-depth analysis of your initial professional profile, setting realistic goals, monitoring your career roadmap, and providing guidance on designing and developing your personalised career plan.
- Developing essential tools for entering the job market: Reviewing and improving CVs, cover letters and letters of recommendation; providing access to key job search platforms and internship opportunities; managing job applications and speculative applications; and monitoring application progress.
- Personalised career coaching: Guidance on finding professional opportunities, mock job interviews with feedback, competency-based interview preparation and presentation skills training to help you gain first-hand insight into employers' needs.
- Networking and professional development activities: Company presentations throughout your studies, masterclasses introducing strategic industry sectors, corporate challenges and interactive activities, and careers fairs.
- Exclusive access to the Job Centre: We provide access to a wide range of job vacancies and internship opportunities, as well as tools to track the progress of your applications.
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CETT Alumni network
The CETT Alumni Association, aims to strengthen connections between former students by creating a professional network whose members benefit from a range of professional, educational and social opportunities.
The main objectives of CETT Alumni are:
- Promote the continuous professional development of its members at all levels, supporting access to employment, career progression and lifelong learning. Foster an environment that encourages the exchange of knowledge and experiences among alumni, positioning the association as a meeting point for professionals.
- Facilitate knowledge sharing and networking through events, talks, networking dinners and expert-led sessions. CETT Alumni aims to become a platform for thought leadership and influence within the tourism industry.
- Establish partnerships with other organisations, fostering synergies that create value for alumni association members.
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Student accommodation
CETT-UB has its own student residence, Àgora BCN, offering affordable accommodation for CETT-UB students. We also have our own four-star hotel, Hotel Alimara, where you, your family and friends can enjoy exclusive benefits and discounts.
CETT university facilities
The CETT Campus is located in the Horta neighbourhood of Barcelona. It comprises the CETT Barcelona School of Tourism, Hospitality and Gastronomy, Hotel Alimara Barcelona and Àgora BCN International University Residence.
