Higher Vocational Training in Marketing and Advertising
Higher Vocational Training in Marketing and Advertising
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Duration2 courses
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Start dateSeptember 2027
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Modality
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Languages
Transform your creativity into impact: lead the marketing of the future!
The Higher Vocational Training in Marketing and Advertising programme offers practical, up-to-date and career-oriented training. It combines theoretical knowledge with hands-on experience in real companies. The curriculum covers key areas such as digital marketing, market research, advertising design and event planning, preparing students to meet the challenges of the industry.
The programme places a strong emphasis on training in Artificial Intelligence and advanced digital technologies such as CRM, Big Data and e-commerce, equipping students with essential digital skills. It also offers the option of professional internships in companies, allowing students to combine classroom learning with real-world professional experience.
The programme promotes values such as sustainability. It also fosters transversal skills such as communication, teamwork and problem-solving. With a practical and innovative approach, and through its application to real projects, this training prepares students to enter the labour market in a global and digitalised environment.
Training in Marketing and Advertising that empowers you to turn your ideas into successful projects, lead innovative strategies and open the door to a professional future full of opportunities in a dynamic, fast-evolving industry.
Connect with the industry from day one
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Professional visits to leading companies and brands
- Casa SEAT: discover how a brand connects with its audiences through experiences, events and communication.
- Santa Eulàlia: explore key aspects of customer experience, loyalty, commercial activity and brand reputation in the luxury sector.
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Participation in industry events and trade fairs
You will have the opportunity to attend leading events and trade fairs such as Alimentaria and Barcelona Wine Week, where you can gain first-hand insight into brands, products, promotional activities and different target audiences.
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Activities with industry professionals
The programme includes conferences, workshops and activities with industry professionals, giving you the opportunity to discover different professional profiles and keep up to date with the latest trends in marketing, advertising and communication.
Dual training: complete part of your training at a company
You will have the opportunity to complete part of your training at a leading company in the sector, giving you a head start on your career.
By combining study and work, you will gain real experience in a professional environment. You’ll learn about company culture, processes and dynamics, while developing the skills needed to improve your employment prospects after completing theprogramme.
Why study the Higher Vocational Training in Marketing and Advertising at CETT?
Practical approach
Applied learning: the programme emphasises real cases, practical projects, and teamwork that simulate real-world work situations.
Technical skills: training includes digital marketing tools, social media management, CRM, etc.
Encouragement of creativity: focus on developing innovative ideas for advertising campaigns and communication strategies.
Promotion of entrepreneurship
Entrepreneurial skills: Students will work on business creation and management, helping them to develop their own projects..
Networking: activities are organised with companies and industry professionals to facilitate entry into the labour market or the launch of new projects.
Up-to-date training and acquisition of transversal competencies
Communication skills: mastery of oral and written communication techniques to convey effective messages.
Teamwork: development of the ability to collaborate with multidisciplinary teams.
Problem solving: strategies to tackle and overcome real-world industry challenges.
Modern trends: covers current topics such as digital marketing, e-commerce, inbound marketing, and personal brand management.
Contemporary PR: focus on reputation management, crisis communication, and influencer and media relations strategies.
Access to the labor market and degrees:
Internships: tractical placements in companies that help apply knowledge and build professional networks.
High professional demand: the skills acquired are highly valued in in-demand sectors such as digital marketing, advertising, and communications management.
Varied options: career opportunities include marketing manager, event organizer, communications technician, community manager, and public relations manager.
Access to degree: provides direct access to the Degree in Marketing, Events, and Entertainment.
Awards and recognitions
CETT obtains the identification of Integrated Vocational Training Center (FPCAT Center), granted by the Public Agency for Vocational Training and Qualification of Catalonia.
Why CETT?
CETT is an institution with a strong academic reputation: it is supported by the University of Barcelona, achieves high positions in international rankings, has more than 55 years of experience and over 22,000 alumni, ensuring prestige and educational quality.
You will study in an international environment: every year, the campus welcomes more than 1,200 students from over 75 nationalities who choose CETT to study tourism and hospitality, culinary arts and gastronomy, and marketing and events. This cultural diversity, together with opportunities for academic mobility, will enrich your learning experience and prepare you for a global career.
CETT has close ties with the business sector, ensuring that your training is aligned with the needs of the labour market. With more than 1,000 agreements with companies, you will have access to job opportunities and professional internships. In addition, CETT has a high graduate employability rate, reflecting the quality and relevance of its training.
At CETT, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, allowing you to stand out and develop your skills with a global outlook.
The CETT Campus features learning spaces that reflect the reality of the sector: Hotel Alimara, Aula Restaurant, Espai Fòrum and Àgora BCN. You will be able to apply your knowledge in real working environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
Internationalisation fosters your personal growth in a multicultural environment, enhances your professional skills and helps you enter the labour market. You will learn foreign languages, discover other cultures and experience unique and enriching opportunities.
To this end, CETT promotes educational exchanges with institutions abroad and professional internships in companies within the sector through various programmes.
International mobility
Erasmus+: access the premier European academic exchange programme, available within the EU and with other European partner countries.
Xarxa FP: this network of European cities, of which Barcelona City Council is a member, facilitates the diversification and enrichment of students' training.
Collaborative projects: these are direct agreements, strategic partnerships and joint initiatives with other European institutions (such as Taste Europe on the Go with Helsinki, Breda and Bardolino).
International internships: opportunities to complete professional internships in companies across Europe after finishing your studies.
Professional internships, work and employability
Practical training is at the core of this programme. It takes place both in the classroom and through professional internships, with opportunities to participate in additional activities or international programmes.
Thanks to the Career Services team, you will have access to over 1,000 companies with which CETT has collaboration agreements.
- In the general format, you will complete 515 hours of professional internships in companies with collaboration agreements, supervised by both CETT and the host organisation.
- In the intensive format, you will complete over 900 hours of professional internships in workplaces or in CETT’s two training companies: Hotel Alimara and Àgora BCN Residence.
Career opportunities
- Marketing and Advertising Specialist
- Public Relations and Event Planning Assistant
- Digital Marketing Specialist
- Marketing Research and Data Analysis Specialist
- Advertising and Creative Material Designer
- Assistant to the Product Manager
- Media Assistant in Advertising Companies
- Media Broadcast Controller
- Market Research and Public Opinion Specialist
- Field Work Specialist
- Poll Surveyor
- Survey and Census Agent
- Market Research Data Encoder
- Point-of-Sale Promotions Manager
- Retail Space Implementation Specialist
Student Services
Students will have access to a wide range of services that will make their academic experience unique.
The CETT Campus offers a privileged dining experience at Espai Fòrum, the Aula Restaurant and Hotel Alimara. It also features a multidisciplinary Resource Centre with a large collection of books, tools and digital spaces to reinforce and expand learning outside the classroom.
Other services that may interest you
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Career Services
The Career Services guides and supports you in finding professional internships and job opportunities with companies in the industry. It has an extensive job and professional internship placement service.
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International
The CETT International Center offers personalised support to internationalise your studies with a wide range of exchange programmes and professional internships abroad.
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Alumni
The CETT Alumni Association's main mission is to strengthen the connection between former students by creating a network of professionals who enjoy a range of benefits in the professional, educational and social spheres.
Continuity of studies and access to higher education
CETT-UB offers you the opportunity to extend and enhance your training from this program onward through various pathways for continuing your studies.
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University degrees
- You will be able to access the Degree in Marketing, Events, and Entertainment by transferring credits, allowing you to earn your university degree in just 3 years instead of 4.
CETT Facilities
The CETT campus is located in the Horta district of Barcelona. It consists of the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona and the Àgora BCN International University Residence.
