Photography from: Introduction | Bachelors degree specialization of Digital Tourism Business Management
Universidad de Barcelona
Academic Offer
Specialization within Bachelor's degree in Tourism
Call for applications: September 2021


This specialization in Management for Digital Tourism Businesses within the CETT-UB Bachelor’s degree in Tourism will provide you with key management competences for digital businesses and will enable you to create and transform tourist products and services making the most of the opportunities offered by innovation, technological progress and digitalization applied to companies in the tourism sector.

The learning methodology is oriented towards developing entrepreneurship and based on challenge and solution learning methods; you will learn how to handle online marketing campaigns, webs, blogs, e-commerce, social profiling and mobile and digital tourism based apps in order to commercialize tourist services and experiences to the fullest.

More than 90% of holidaymakers plan their trips online and almost 85% use their smartphone to contract services at the chosen destination, therefore, it is essential to know how to develop a good digital strategy and be proficient in the latest web analytic tools as well as how to design and make the most of digital platforms; all this, we’ll turn you into a highly sought after-professional in the trade. This specialization will teach you how to manage the so-called online reputation of a company through good branding and content, how to position a company through SEO and search engines and how to make the most of digital marketing to meet customers’ needs and ultimately, boost customer loyalty.

Besides, this specialization in Management for Digital Tourism Businesses within the CETT-UB Bachelor’s degree in Tourism will take you to the digital business departments of the leading tourism companies to do your work placement:, eDreams,,…

Additionally, you can obtain an accredited international double degree in little more than four years: CETT-UB Bachelor’s degree in Tourism and a joint certification issued by one of our three partner universities in France, Finland and the US.

If you are passionate about technology, social media and the mobile sector, don’t think twice and join the digital transformation for tourism businesses! Become an entrepreneur who can develop new digital products and companies and be an active agent of the accelerating pace of the sector!