Introduction to the degree
Tourism is one of the current engines of the world economy generating employment and welfare for the whole of our society. For this reason, it is vital to maintain a high level of quality in the Tourism sector, with the support of a university education to provide specialized knowledge - a basis for innovation and growth-, and skilled people contribute to maintain and improve the levels of competitiveness in the sector.
The degree in Tourism CETT-UB is a university education approved and fully adapted* to the requirements of the new European Higher Education Area (EHEA). At CETT-UB we have been working from the very beginning to achieve the highest degree of adaptability and ease of mobility of students. Given the multidisciplinary nature and numerous opportunities for professional development offered, the bachelor's degree provides a curriculum that allows different levels of expertise in the field of Tourism.
- The curricular design of the bachelor's degree in Tourism provides a corpus of training in higher education for the tourism knowledge that allows viewing and understanding this phenomenon from a global and international perspective. At the same time, it integrates the development of the necessary skills needed for the profiles of management and Tourism and Hotel business managers.
- It deepens in the creation, production, promotion and brokerage of Tourism products and Tourism and Hotel services, and values the cultural and territorial resources, to design offerings that respond to the needs of tourists, demanding new and compelling experiences and emotions.
- The bachelor´s degree allows students to choose between three pathways of specialization: the pathway for Hotel Management, the pathway for Tourism Management, and Digital Tourism Business Management. The subjects and targets of these pathways respond to the major strategic challenges in the sector and, through a flexible program, they allow students to customize their own curriculum according to their interests and motivations.