+34 93 428 07 77
Lifestyle: the relationship between social trends and sport:
o Sport in daily life.
o Sport as a lifestyle: subcultures and trends.
o New activities and sports hybrids.
Conceptual map for a beginner in the sports industry.
National and international sports organizations.
Sports Business Models:
o Amateur sports.
o Professional sports.
o Sport + Health.
o Sport + Leisure.
The learning methodology applied in this course consists of several key elements that allow achieving the above mentioned objectives simultaneously.
The methodology is defined as follows:
The evaluation of the program will be conducted by reviewing the students’ work and participation during the program.
The participants are evaluated on a constant basis during the lectures and through the practical cases to be developed and defended.
The continued evaluation stands for 60% while the final test evaluation for 40% of the general mark of the program.
Attendance is mandatory.
The continued evaluation will stand for 40%, the final test evaluation for 20% and the mark for the Project Presentation for 40% of the general mark of the program.