CETT What’s Next? 2026: Sports Events and Territories

How can sports events transform a territory and create an impact that lasts beyond the event itself?

On 25 November, CETT What’s Next? returns to Hotel Alimara to explore the potential of sports events as drivers of economic, tourism and social development.

A day to bring together professionals, public authorities, event organisers, businesses and the academic community to discuss key challenges for the sector: planning, governance, public-private collaboration, innovation, sustainability, impact and legacy.

Through a strategic keynote and two round-table discussions, we will explore experiences and perspectives on how events can activate territories and create value that lasts over time.

📅 25 November 2026

🕘 From 9:00 am

📍 Hotel Alimara, Barcelona