Research Group in Tourism Accommodation and Food Service Industries
GRATiR is the Tourist Accommodation and Restoration Research Group of the CETT Higher School of Tourism, Hospitality and Gastronomy of Barcelona.
The research activities of this group focus on responding to the challenges that companies linked to two of the pillars of tourism have to face, such as the tourist accommodation industry and the restaurant industry.
Research lines
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Strategy, Performance and Productivity in Tourist Accommodation and Restaurants
Companies in the tourist accommodation and restaurant sector are facing a period of profound transformation, where resource optimization and the use of new technologies have become essential requirements to remain competitive. In a constantly evolving market, where there is a need to manage a growing volume of data and challenge traditional models, it is necessary to rethink conventional approaches and develop more flexible and adaptable strategies.
In this context, this line of research aims to generate cutting-edge academic knowledge focused on pricing strategies, operational performance evaluation, and the improvement of customer experience. This approach seeks not only to optimize internal processes within companies in the sector but also to promote data-driven decision-making, thereby supporting the continuous and sustainable evolution of the industry.
Keywords: hotels, tourist apartments, campsites, rural tourism, restaurants, pricing, revenue, occupancy, satisfaction, online reviews, behavioral economics, marketing, artificial intelligence, human resources, industry evolution.
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Sustainability in Tourist Accommodation and Restoration
Sustainability in the tourist accommodation and restaurant sector has become a fundamental pillar for achieving business excellence in a constantly evolving world. Adhering to ethical and sustainable principles, which integrate social, economic, and environmental dimensions, is key to driving responsible growth and long-lasting competitiveness.
This line of research aims to identify and analyze the benefits derived from adopting these practices, both for businesses in the sector and for society as a whole. Special attention is given to practices that contribute to building a more balanced and just future. With a modern and bold approach, research in this field promotes the transformation toward more responsible business models, addressing current challenges and embracing new sustainability perspectives.
Keywords: sustainability, environment, society, economy, ethics, corporate social responsibility, people.
GRATiR is integrated into the Tourism, Hospitality and Gastronomy Research Group (TURHOGA), recognized as an Emerging Research Group by the University and Research Grant Management Agency of the Generalitat of Catalonia, with file number 2021-SGR- 00939.
Memories
The Tourist Accommodation and Restoration Research Group offers a visualization of the group's main lines of work, as well as material related to studies and training projects. These actions are collected in the following reports of the last courses:
