Bachelor's Degree in Tourism

Duration

4 courses
Credits

240
Start date

September 2025
Modality

On-campus
Specialization Tracks

Hospitality Management and Gastronomic Experiences | Travel, Transportation and Sustainable Mobility | Cultural and Creative Experiences Management
Languages

Spanish

Catalan

English
Cut note

5.00
Access code

Bilingüe: 11011 | 100% English: 11086

Change the world of tourism!

Tourism connects cultures, people and countries, promoting diversity, inclusion and sustainable development. This industry goes far beyond travel: it encompasses destination management, preservation of cultural and natural heritage, creation of unique experiences, and management of tourism and hospitality businesses.

It also relies on innovation, digitalization and a commitment to sustainability to respond to the challenges and opportunities of today's world.

The CETT-UB Bachelor's Degree in Tourism offers you comprehensive training in key areas such as management, customer service, languages and experience design to lead tourism with innovation, digital skills and sustainability.

Become a professional prepared to shape the future of a global, diverse and constantly evolving industry.

A degree with multiple options

Specialization itineraries of the degree
The Bachelor's Degree in Tourism allows you to choose from 3 specializations: Management of Hospitality and Gastronomic Experiences, Travel, Transportation, and Sustainable Mobility, and Management of Cultural and Creative Experiences.
- Management of Hospitality and Gastronomic Experiences: this itinerary offers specialized training in the management of operations in accommodation and restaurant establishments, focusing on service quality, innovation, and sustainability. Students will learn to manage hotels, resorts, restaurants, and other gastronomic spaces, integrating the latest industry trends and creating unique experiences for clients.
- Travel, Transportation, and Sustainable Mobility: this itinerary focuses on the management and planning of travel and transportation services with a strong commitment to sustainability. Students will acquire knowledge about tour operators, transportation companies, security, logistics, and technology applied to mobility, with the goal of developing efficient and responsible solutions for the movement of people and goods in a global tourism context.
- Management of Cultural and Creative Experiences: this itinerary focuses on the creation, management, and promotion of cultural and creative projects within the tourism sector. Students will learn to design innovative experiences linked to heritage, the arts, events, and creative industries, contributing to the dynamization of destinations and fostering sustainable, high-quality cultural tourism.
Study 100% in English

CETT-UB offers the possibility of studying the entire degree in English. To go with this option, a minimum level equivalent to B2 of the CEFR (Common European Framework of Reference for Languages) is recommended.
Get a dual international degree

CETT-UB has agreements with Grenoble École de Management (France), JAMK University of Applied Sciences (Jyväskylä, Finland) and Michigan State University (USA).

You can study at one of these universities and finish with two degrees at the end of your studies.
Study for a dual degree

Before pre-registration, you can choose the option of a dual degree: with this alternative, you will study the Bachelor's Degree in Tourism and the Bachelor's Degree in Digital Business and Innovation in Tourism in five years.
Study for an open degree

The open degree allows students to explore different undergraduate degrees for one year and a half before deciding what to pursue for good.

This program offers the opportunity to combine subjects from various degrees, providing an interdisciplinary foundation.

Students take 90 credits by combining subjects from four different degrees: a Degree in Tourism, a Degree in Marketing, Events and Entertainment, a Degree in International Hotel Management and a Degree in Digital Business and Innovation.
Dual training: complete part of your training in a company
- This option is ideal if you are looking for a challenge, growth, and a competitive advantage in your resume. It will allow you to complete the second semester of your third year and the first semester of your fourth year in a company.
- You will have a direct immersion in the work environment to learn about its culture, processes, and business dynamics. You will be able to enhance your skills in a real environment and maximize your job opportunities upon graduation.
- To be eligible for this training modality, both your academic record and your motivation and attitude during the degree program will be taken into account.

What makes the CETT-UB Tourism Degree different?

Meet the needs of the tourism industry

It provides you with business management knowledge in a constantly evolving industry. You will develop skills related to governance, business, customer orientation and languages, among others.

It prepares you to excel in a dynamic industry

Tourism must respond to new challenges: digitalization, sustainability, innovation and responsible growth are key processes for tourism companies.

It provides international experience and academic mobility

You will acquire knowledge and skills valid in any country in the world, have the option to complete an international internship, and develop intercultural competencies.

A wide range of internships in companies

You will be able to do at least two paid curricular internships in companies, organizations or startups related to the sector.

The degree by the numbers

85%

of employability in our students

your choice of language of instruction

+1.000

collaborating companies

+60

international agreements

Recognitions

CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specializing in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.

CETT-UB's Bachelor's Degree in Tourism is among the top 5 degrees in Spain according to the World Ranking. This position reflects its academic excellence, its innovative approach and its commitment to sustainability. It also stands out for training professionals capable of leading the transformation of the tourism sector at a global level.

Why CETT-UB?

Academic prestige

CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.

International vocation

You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.

Connection with the sector

CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.

Experience-based methodology

At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.

More than a campus

The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.

Campus CETT

Select a gallery

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Tourism, people and business

With a Bachelor's Degree in Tourism, you will acquire the necessary skills and experience to hold positions of responsibility in tourism and hotel companies and institutions.

The degree prepares you to face the challenges of the economic, social and cultural development of tourism. You will work taking into account globalization, digital transformation and innovation without losing sight of the contribution to the balance between tourism and the environment.

Objectives of the degree

To train professionals capable of solving problems and satisfying the needs of companies in the tourism and hotel sector.
To strengthen personal skills for teamwork and project management.
To develop a global view of the economic, social, environmental and cultural dimensions of tourism.

Skills you will acquire

Decision-making and team leadership.
Professional development in international environments.
Ethical commitment and teamwork.
Adaptation to change.
Proficiency in oral and written communication.
Initiative and entrepreneurial spirit.

The main thematic blocks of the Bachelor's Degree in Tourism are

Tourism management

Knowledge of the business world of the sector, global vision of the territory, and management of the tourist destination.

Technology

Knowledge and mastery of ICT in tourism are focused on the ability to adapt to constant changes in the environment and people.

Responsibility

Tourism and sustainability are closely related. This is why the ethical and social aspects of this constantly evolving industry are explored in depth.

Customer orientation

Design of products and services adapted to different profiles, with personalized marketing strategies according to the user's profile.

Syllabus

Everyone takes the same courses during the first two years. From the third year onwards, you will be able to take courses specific to your chosen specialty: Management of Accommodations and Gastronomic Experiences, Travel, Transport and Sustainable Mobility, and Management of Cultural and Creative Experiences.

Summary

Type	1st	2nd	3rd	4th	Total
Basic Training	42	18			60
Mandatory	18	24	21	12	84
Optional			39	36	75
Internships		9			9
Final Degree Project				12	12
Total	60	60	60	60	240

First course

Code	Subjects	Type	Credits
061102	Tourism law	BT	6
061103	Tourism economics	BT	6
061104	Geography of tourism	BT	6
061105	Fundamentals of research in tourism	BT	6
061106	Tourism and cultural heritage	BT	6
062112	Strategic and operational marketing	BT	6
062113	Policies in tourism	BT	6
061213	English communication I	MAND	9
061212	Principles and foundations of tourism science	MAND	6
061211	Key skills in tourism business	MAND	3

Second course

Code	Subjects	Type	Credits
062110	Economic-financial management in tourism companies	BT	6
062114	Business management for tourism accomodation	BT	6
062115	Business management for tourism intermediation and services	BT	6
062219	Second foreing language communication in tourism I	MAND	6
062213	English communication II	MAND	9
062216	Tourism experience design	MAND	6
062218	Cultural and creative industries	MAND	6
062220	Tourism planning	MAND	3
062301	External academic internships	Internships	9

Third course

Code	Subjects	Type	Credits
063217	Organization and human resources management in tourism companies	MAND	6
063221	Tourism communication and marketing	MAND	6
063213	Communication in English III	MAND	6
063219	Communication in second foreign language II	MAND	3
063301	Practical learning applied I	PAE	9

Code	Subjects of the specialization in Hospitality Management and Gastronomic Experiences	Type	Credits
063716	Hotel management	OPT	6
063722	Food & Beverage management	OPT	6
064832	Quality management	OPT	6
063711	Innovation and project management	OPT	3
063701	English: proficiency	OPT	3

Code	Subjects of the specialization in Travel, Transport, and Sustainable Mobility	Type	Credits
063719	Management of transport companies	OPT	6
064836	Operational management of tourist distribution	OPT	6
063713	Creation and management of tourist products	OPT	6
063711	Innovation and project management	OPT	3
063701	English: proficiency	OPT	3

Code	Subjects of the specialization in Management of Cultural and Creative Experiences	Type	Credits
063718	Management of cultural tourism	OPT	6
063710	Management of events and entertainment	OPT	6
063725	Trends and technologies in cultural and creative industries	OPT	6
063711	Innovation and project management	OPT	3
063701	English: proficiency	OPT	3

Code	Other optional subjects	Type	Credits
063714	Web design	OPT	6
063724	Customer relationship systems	OPT	6
064514	Public management and local development	OPT	3
063712	Applications of artificial intelligence	OPT	6
063723	Internet of things and tourism	OPT	6
063715	Advertising strategy and planning	OPT	6
063717	Management of social networks and influencers	OPT	6
063704	German: beginner	OPT	3
063705	German: intermediate	OPT	3
063706	Spanish: beginner	OPT	3
063707	Spanish: intermediate	OPT	3
063702	French: beginner	OPT	3
063703	French: intermediate	OPT	3
063708	Italian: beginner	OPT	3
063709	Italian: intermediate	OPT	3

Fourth course

Code	Subjects	Type	Credits
064219	Managerial competencies and entrepreneurial spirit	MAND	6
064220	Strategic and financial management	MAND	6
064901	Final degree project	FDP	12

Code	Subjects of the Sspecialization in Hospitality Management and Gastronomic Experiences	Type	Credits
064830	Revenue management	OPT	6
064840	Models and expansion strategies in tourism businesses	OPT	6
064825	Data analysis for decision-making	OPT	6
064846	Smart tourism management	OPT	6

Code	Subjects of the specialization in Travel, Transport, and Sustainable Mobility	Type	Credits
064830	Revenue management	OPT	6
064837	Legal framework in travel and transport	OPT	6
064825	Data analysis for decision-making	OPT	6
064846	Smart tourism management	OPT	6

Code	Subjects of the specialization in Management of Cultural and Creative Experiences	Type	Credits
064839	Cultural tourism mediation	OPT	6
064840	Models and expansion strategies in tourism businesses	OPT	6
064825	Data analysis for decision-making	OPT	6
064846	Smart tourism management	OPT	6

Code	Other optional subjects	Type	Credits
064301	Applied learning II	OPT	9
064829	Crisis communication and management	OPT	6
064834	Human management in sustainable environments	OPT	3
064835	Corporate social responsibility	OPT	3
064841	Emerging markets in tourism	OPT	3
064544	Gender and tourism	OPT	3
064831	Management of online games and gamification	OPT	6
064842	Audiovisual production as a promotional element	OPT	6
064824	Business acceleration	OPT	6
064828	Digital communication and brand management	OPT	6
064834	Public relations and protocol	OPT	6
064830	Advanced revenue management	OPT	6
064838	Digital marketing	OPT	6
064827	Cloud computing for the industry	OPT	6
064843	Virtual and augmented reality	OPT	6
064826	Cybersecurity	OPT	6
064821	German: advanced	OPT	3
064822	Spanish: advanced	OPT	3
064820	French: advanced	OPT	3
064823	Italian: advanced	OPT	3
064616	Catalan language and culture	OPT	3
064519	Tourism and landscape	OPT	3
064605	Urban tourism	OPT	3

Final Degree Project

The Final Degree Project is a research or application project that represents all the learning acquired during the studies. It reflects the skills acquired, their application and practical development. You can choose from four types of dissertations:

Your own subject

You will do a research project adapted to your interests, combining your idea with the experience and tutoring of the teaching team.

Entrepreneurship project

You will develop a business idea and explore the real possibilities of viability. An opportunity to experience a real company or case study.

Participation in a research group

You can participate in one of the following CETT research groups: Tourism Accommodation and Catering, Tourism, Culture and Territory, or Cuisine and Gastronomy.

Project with real companies

The TFG will allow you to work with companies, organizations and national or international institutions, through applied research or the development of a project.

Methodology

CETT has its own experiential learning methodology in 4 phases. It is a system that fosters leadership skills and is characterized by personalized attention.

Introduction

Preparation before each training session by reading a bibliography on the concepts, viewing multimedia material, etc.

Assimilation

Classroom development through the guidance of the teacher, active learning through cases and models, generating debate among the students.

Application

Sessions to put knowledge into practice with critical analysis and project development, contrasting ideas with professionals in the sector.

Consolidation

Assimilate learning by reflecting on and applying knowledge in the different areas of the degree.

Evaluation

The CETT has a preference for face-to-face classes and continuous evaluation because it develops a didactic methodology, which is based on the one hand on challenge-based learning and, on the other hand, on the development of entrepreneurial projects.

You can choose between two different types of evaluations:

Continuous evaluation

It consists of assessing the work and the acquisition of competencies and skills carried out by the students throughout the course.

Single evaluation

In special circumstances, students who, for justified reasons, cannot attend classes regularly, may opt for this other evaluation method, consisting of a semester evaluation test.

Qualification you will obtain at the end of your degree

Official qualification

RUCT code

Graduate in Tourism from Universitat de Barcelona

**AQU-validated qualification with quality label

2500521

Quality

CETT is the ideal partner for companies and institutions that consider the recruitment of professional talent as a strategic axis of development.

Through the support of experts, the implementation of projects, and the development of specialized actions, we add value to companies in the talent selection process by providing them with dynamic environments that facilitate the incorporation of the most suitable professionals for their needs.

International

CETT offers several options to turn your tourism studies into an international experience: dual degrees or academic mobility such as SICUE, Erasmus and international agreements, where you will have the advice of the International Relations Office. You will also be able to do international internships through Career Services.

Dual degree

International dual degrees are educational itineraries developed jointly with universities in different countries, recognized for their academic excellence and prestige. At the end of your studies, you will be able to obtain two official degrees.

Michigan State University

(United States)

Grenoble École de Management

Grenoble (France)

JAMK University of Applied Sciences

Jyväskylä (Finland)

International mobility

Academic mobility: CETT has specific agreements for students in order to offer you the opportunity to study at a national or foreign university and enjoy scholarships for mobility plans.

International internships: From the first year you will be able to do internships abroad in leading tourism and hotel companies in the sector. We will put you in contact with international solidarity institutions, NGOs or start-ups in the sector, as well as companies recognized for their level of competitiveness and excellence.

Financial information

To register for the Bachelor's Degree in Tourism, contact the Futures Students Orientation department.

Admission and prices

Students	Enrollment	Price	Total Price**
Non-EU students*	€ 900	€ 7.056,60	€ 7.956,60
UE students	€ 900	€ 6.241,50	€ 7.141,50

UB fees not included in the course price: €314.20. (Amount corresponding to the 2024/2025 academic year. The update of the fees for the upcoming academic year is pending the publication of the Price Decree by the Government of Catalonia). This amount will be charged in October.

*Non-EU students who have resided in Spain for at least 1 year will be eligible for EU tuition fees.

**This is the price for single payment.

View fee amounts and conditions for other payment methods with our Future Student Orientation team.

Enrollment process

Here you can find all the information you need to enroll according to your profile:

Information on admission to undergraduate studies
Admission to university for high school pupils (PAU)
Admission to university graduates for high vocational training
Transfer of national academic records
Transfer of international academic records

Consult the conditions of admission

Scholarships and financing

The scholarships available for this degree are:

Academic Excellence Scholarship - new admission
Scholarship for International Dual Degrees
Mou-te! Academic Mobility Scholarship
Talent Scholarship for new admissions to the kitchen and catering services training cycles and graduate degrees
General scholarships for post-compulsory university students (Ministry of Education, Culture and Sports).

Consult scholarships and financing

Additional information

Discover all the information about CETT degrees: academic regulations, indicators, quality systems (SIQMAC), Tutorial Action Plan (PAT), VSMA documents, and phase-out plans, all focused on educational excellence and sustainability.

Learn More