The CETT Alimara Awards recognize the most innovative and transformative projects in the tourism, hospitality and gastronomy sectors
Last Thursday, the 37th CETT Alimara Awards recognized the projects that, over the past year, have provided an innovative vision in the field of experiences, digitization, sustainability and research applied to tourism, hospitality and gastronomy sectors. The awards ceremony took place during La Nit dels Alimara. The CETT Alimara Barcelona Awards are organized by CETT, a leading higher education center in tourism, hospitality, and gastronomy affiliated with the University of Barcelona and the B-Travel Tourism Fair Trade. The World Tourism Organization (WTO) and the Generalitat of Catalonia are collaborators too.
They reward products, services or marketing and communication actions by organizations that appeal to sensibility and generate an inspiring, emotional and motivational experience in their public or user. In this order, the winners were:
- Patronato de Turismo Costa Brava - Girona, for their project Vívid Insòlit, a travelling mapping of the PDO Empordà Wines Route.
- Agencia de Desarrollo del Berguedà, for their project Projecte Melhorament
- Epel Neápolis, for their project Agency of Secrets
They reward strategies or specific actions and new business models that value organizations' commitment to applying digital-related technologies to increase their competitiveness and efficiency to improve the added value provided to customers and their user experience.
- ID Tech & COM, for their Identify App project.
- Beroni, for their BGS Sign Contract project.
- Turismo de Barcelona, for their project CheckBarcelona
They reward strategies or concrete actions that demonstrate organizations' commitment to sustainability and corporate social responsibility.
- Too Good to Go is an international project that aims to achieve a rational use of food, avoiding food waste.
- Camping Bungalow Resort & Spa La Ballena Alegre, for its Responsible Holidays project.
- IFEMA Madrid, for their Handbooks for sustainable participation in trade fairs.
Award for applied research carried out in academic and business spheres for those studies or specific actions that help respond to the sector's challenges.
- Directorate General of Tourism, for their project Index of Tourism Competitiveness in Catalonia.
- Social Media Research Lab, Curtin University (Australia) for their research project Developing a novel accounting framework to unpack Airbnb's economic and environmental impacts.
- IGLTA, for its study 2021 Post COVID-19 LGBTQ+ Travel Survey
Out of competition awards
Els 3 Pioners Award
CETT Foundation presents its Els 3 Pioners Award. The award, created jointly by the Jordi Comas Matamala Foundation, CETT Foundation and the Climent Guitart Foundation, recognizes those people or institutions that, in any field, have been pioneers and contributed to developing and improving tourism in Catalonia. Each foundation awards an Els 3 Pioners prize. On this occasion, it goes to Narcís Coll Frigola for his long and exemplary career in the tourism sector.
CETT Mass Media
It is awarded to Alcarràs, a feature film that portrays the territory and the life of fruit farmers. The film projected Alcarràs town and the Catalan language worldwide and employed non-professional actors to respect the area's dialect. As a result, the film has generated high interest in visiting the area. Thanks to the combination of the audiovisual promotion and the tourist attractions of Alcarràs, visitors have increased.
Co-organized with the Generalitat de Catalunya (Dirección General de Política Lingüística and Dirección General de Turismo), it rewards a high-quality project that makes good use of the Catalan language in the tourism, hospitality and gastronomy sector. It was awarded to the company El camí dels bons homes for the impeccable use of the Catalan language in new contents and registers that generate new linguistic applications.
CETT students award
Among all the entries submitted to the competition, the CETT students' community distinguished Too Good to Go for their project against food waste.
More responsible tourism with economic and social return
After the ceremony, the CEO of CETT, Dr Maria Abellanet Meya, said: "Tourism is recovering and shows that it has a future. The CETT Alimara Awards highlight how the sector faces challenges such as digitalization, sustainability and knowledge, always by placing the customer experience at the center. The award winners are an example of the commitment of companies and organizations to more responsible tourism with economic and social return".