The industry of events has notably changed in recent years. Not only through the diversification of types of events but also because of their growing complexity, global scale and their impact on overall marketing strategies. In this context, companies are using events as a new promotional tool and also as a key to build brand awareness. This program has the intention to successfully lead the participants through the world of events, making them understand the keys and difficulties in events planning and management and setting the basis for the development of successful events.
Area of Study: Management, Marketing & Communication, Leisure