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Universidad de Barcelona
Introduction

Introduction

Specialization within Official Master in Business Tourism Management
Call for applications: October 2021
 

Thanks to the Specialization in Event Management of the Official Master's Degree in Tourism Business Management, you will acquire the professional and personal skills to create and manage MICE (Meetings, Incentives, Conventions, and Exhibitions), corporate, sporting, musical, or leisure events.

At CETT-UB, we know that the event production industry is one of the most important mechanisms for commercializing products and services on an international scale and a strategic pillar for business development and competitiveness. However, its growth has not been accompanied by an increase in competent and updated professionals. Companies need disruptive profiles that know the keys to this industry in all its areas: from planning and management of management meetings to the presentation of a bid for a global sporting event such as the Olympic Games, through the organization of corporate events, musical or sporting events, among others.

Do you want to get on board and innovate with disruptive methodologies in the event management sector?

Thanks to the set of subjects of our specialty in Event Management:

  • You will learn the skills you need to lead projects related to the creation of specific events.
  • You will manage both companies and departments focused on this MICE field.
  • You will acquire in-depth knowledge of the tools necessary for the comprehensive organization of events.
  • You will study Return On Investment (ROI) or experiential marketing, among other vital elements.
  • You will explore the needs and types of clients.
  • You will contribute to the differentiation of companies in a competitive and dynamic tourism market.
  • Discover more reasons to course the master.

Blended mode and English language for teaching mode
You will also be able to take our master's degree in event organization and management in blended mode. You will be able to complete 70% of the program online and 30% on-site—the latter is part of a fantastic academic stay in Barcelona.

Our Master's is also available in English, do not hesitate to ask!

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

WHY STUDY THE SPECIALIZATION IN EVENTS MANAGEMENT?

With the Official Master's Degree in Tourism Management, you will acquire a solid base of up-to-date knowledge. You will understand the tourism industry's diversity and needs, providing you with vital decision-making elements in tourism companies in dynamic contexts.

A SPECIALIZATION FOR YOUR FUTURE

  • You will acquire a solid knowledge base to make critical decisions in the management and organization of events.
  • You will learn about new formats such as virtual events or hybrid events. You will also learn the most innovative techniques for their planning, management, and development.
  • You will learn about innovative tools such as experiential marketing and its application in the design of musical events, the management of sporting events, or the management and planning of congresses, conventions, and fairs.
  • You will use innovative methodologies such as meeting design or co-creation, typical of design thinking.
  • You will use the opportunities offered by new information technologies in the promotion and management of events. You will detect opportunities in the environment to respond quickly and agilely to the dynamics of the Meetings, Incentives, Congresses and Exhibitions (MICE) sector, and music and sporting events, among others.

ACADEMIC EXCELLENCE

  • A faculty with extensive professional and academic experience: the Events Management specialty has a unique teaching team, with a reputable and trustworthy professional and educational background in the different areas related to events.
  • Our collaborators are involved 100% in the events sector. Our program collaborates with Anna Bueno, associate meetings manager of the Barcelona Convention Bureau; Carles Casas, marketing director of Hard Rock; or Jordi Estruga, guest events operations director of Fira Barcelona.
  • You will apply your knowledge to real cases through challenge solving methodologies, case presentations, or your participation in projects with partners such as Fira de Barcelona, Convention Bureau, or events such as the 4Y4N of the Mobile World Congress, among others.
  • You will acquire a comprehensive vision of the tourism sector: thanks to the collaboration of different teaching profiles active in the industry and visits to companies and training activities to contact the professional field's reality.
  • You will understand tourism activity and its effects on the territory. Throughout the course, you will be able to actively participate in transversal events such as the Smart Tourism Congress Barcelona, the CETT-UB Tourism Observatory, or CETT Talent, among many other internal or external events to which our students have privileged access.
  • You will create and strengthen your unique professional network: the contact with experts in the MICE sector and with your classmates will allow you to create your network on a national and international scale, which will help you promote your professional career. Besides, the unique CETT Alumni network will allow you to connect with more than 19,000 industry professionals worldwide.

YOU WILL LEARN FROM PROFESSIONALS

  • You will connect with the MICE sector: Throughout the specialty, you will meet the leading players in the industry, both event organizers and venues or specialized consulting firms; some that stand out are Barcelona Convention Bureau, Fira de Barcelona, Evento Plus, or Miss & Mister Meet.
  • You will experience reality: the Master's Degree in Tourism Business Management with a specialization in Event Management has an internship program that will allow you to learn about different business models and apply the knowledge acquired in leading companies in the sector. CETT-UB has more than 900 collaboration agreements for the development of extracurricular or curricular internships.

A UNIQUE STUDY PROGRAM

  • You will get a unique official qualification: it is the only Official Master's Degree in Tourism Business Management in Spain awarded by the University of Barcelona and CETT-UB with a specialization in Event Management. Also, if you want, you can do a triple specialization. Do not hesitate to ask.
  • It will allow you access to doctoral studies and will guarantee you academic recognition outside Spain.
  • A program tailored to your needs. Choose the language (English or Spanish) and the mode of attendance (face-to-face or blended).

What do CETT master's students think?

Jennifer Diaz
Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree. Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree.
Jennifer Diaz
Official Master in Business Tourism Management
Julia Llebaria Mas
Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.
Julia Llebaria Mas
Official Master in Business Tourism Management

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE EVENTS MANAGEMENT?

The general objective of the Events Management specialization of the Official Master's Degree in Tourism Business Management of the CETT-UB is to provide you with the necessary tools to apply the following areas in all types of formats and events:

  • Strategic management
  • Economic and financial management
  • Marketing and communication
  • The execution and design of unique experiences

The specific objectives are:

  • To possess a global and comprehensive vision from different management perspectives on creating, planning, and managing events, both internally and externally.
  • Acquire the necessary tools to implement the generation of value in events and achieve their attendees' satisfaction and loyalty.
  • Exploit the potential of the latest trends in events and their relationship with the tourism industry, among others, through the organization and management of major sporting and musical events. This scenario attracts millions of tourists annually.
  • Apply the most innovative techniques in the planning, development, and management of events. All this to face new realities, especially in new formats such as virtual events or hybrid events, currently in full growth.
  • To implement the appropriate mechanisms to incorporate competitiveness and sustainability criteria in tourism organizations and companies, consider the social and economic perspectives.

COMPETENCES

The principal competencies you will develop throughout the degree are:

  • Apply the political, legal, and institutional framework that regulates companies and tourism activities and projects.
  • Plan, coordinate, and control the organizational and service processes in all areas of an event.
  • Manage the quality of tourism products and services, using the different tools, systems, and quality and environmental standards available.
  • Design and implement commercial and communication strategies that respond to the new business opportunities emerging in the sector.
  • Optimize the management of economic and financial resources of the tourism projects undertaken.
  • Establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Identify, pose or solve a problem in a relevant and creative manner.
  • Be business-oriented.
  • Undertake innovative projects.
  • Exercise leadership.
  • Work in teams and multicultural environments.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.

Other_

Photography from: Masters in event management | CETT-UB | Official
Fòrum Gatronómic
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Centro de recursos

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Recepción

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Aulas

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Aulas

COURSE OVERVIEW

The Official Master's Degree in Tourism Business Management at CETT-UB is divided into two blocks. The first deals with a set of core subjects that lay the foundations of business leadership in the tourism sector. The second block allows specialization in business management through its three specific areas:

The specialization in Event Management focuses on planning, developing, and managing various types of events, including those associated with the MICE sector (Meetings, Incentives, Conferences, Exhibitions) and sporting and musical events. Through Experience Management or Operations Management, all this integrates innovative methodologies such as design thinking or meeting design.

itinerario del master con sus especialidades

DURATION The syllabus of the Events Management specialty of the Official Master's Degree in Tourism Business Management has a duration of one academic year equivalent to one calendar year.

The Events Management specialization of the CETT-UB's Master's Degree in Tourism Business Management aims to improve your knowledge of creating, planning, and managing events for companies and institutions.

The master’s focuses on four profiles:

  • Executives, managers, and professionals who hold business management positions Professionals in the sector who need to update their knowledge and professional skills

  • Entrepreneurs and business owners in the tourism sector Chief Executive Officers (CEO) who need to update and improve their techniques and tools for the design of strategies that allow for proper management, positioning, and increased competitiveness

  • Entrepreneurs People interested in developing business projects in the tourism sector. Knowing the keys to business success, its risks and deepen the management of the administration and management of companies.

  • University graduates People with a university degree and a minimum of two years of professional experience who wish to focus their careers and expand their professional contacts in the tourism business field.

Masters 2020

Photography from: Masters in event management | CETT-UB | Official

Jardín

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Aulas
Photography from: Masters in event management | CETT-UB | Official

Aulas

Photography from: Masters in event management | CETT-UB | Official

Aulas

Photography from: Masters in event management | CETT-UB | Official

Pasillo

This specialization, with a practical and professional approach, will allow you to develop your career in the following work areas:

  • Companies specialized in event management (EMC).
  • Communication companies.
  • Event organization departments in large corporations
  • Public administration.
  • Fairs, congresses, and conventions.
  • Festivals of different types.
  • Congresses, conferences, and seminars.
  • Ceremonies and commemorations.
  • Cultural institutions.
  • Sports institutions.
  • Musical institutions.
Cuales son los ámbitos laborales del master de restauración y hoteleria

JOB OPPORTUNITIES

The main job opportunities in the field of events are:

  • Managers of event management and production companies
  • Professionals and entrepreneurs in the organization and management of events
  • Consultants in event design, marketing, production, and communication strategies
  • Specialists in the management and production of sporting, cultural, musical, or corporate events

Our Students Think

Isabel Baez
Isabel Baez
SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera
Jordi Noguera
Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu
Natalia Mateu
Project Management Office, The Sydney Opera House (Sydney)