Events Management Specialization within Official Master of Tourism Management

M
Modality: Presencial
Lasting: 1 course (60 ECTS)
Languages: Spanish

Objectives

The main objectives of the master's degree are:

  • Develop a comprehensive, international vision of business and conference tourism.
  • Identify and make use of the potential of events as a tool for communication and marketing.
  • Learn to create and execute strategic projects (Strategic Meeting Management).
  • Learn to measure events (ROI/ROO) so as to plan better.
  • Learn to improve contents (Meeting Architecture) to create value.
  • Generate engagement among the attendees.
  • Discern the keys to developing and managing successful events.