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Academic Offer > Events Management > Curriculum > Objectives

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Modality: Presencial

Lasting: 1 course (60 ECTS)

Languages: Spanish, Catalan

Specialization within: Official Master in Business Tourism Management

Tuition fee from: 7318,80 €

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Events Management

Specialization within Official Master in Business Tourism Management

General information

Modality: Presencial

Lasting: 1 course (60 ECTS)

Languages: Spanish, Catalan

Specialization within: Official Master in Business Tourism Management

Tuition fee from: 7318,80 €

Application Form

Events Management

Overview
Curriculum
- Objectives
  Objectives
  
  Develop a comprehensive, international vision of Business and Conference Tourism.
  
  Identify and make use of the potential of events as a tool for communication and marketing.
  
  Learn to create and execute strategic projects (Strategic Meeting Management).
  
  Learn to measure events (ROI/ROO) so as to plan better.
  
  Learn to improve contents (Meeting Architecture) to create value.
  
  Generate engagement among the attendees.
  
  Discern the keys to developing and managing successful events.
- Program
- Duration
- Methodology and assessment
- Teaching staff
Career options
Financial information
Formal qualification