Events Management

In
Modality: Presencial
Lasting: 3 or 4 weeks (Summer School)
Start date: 01/07/2019
Languages: English

Subjects


Events Industry

Events Industry & Basis of Management

Strategic & Legal Issues


Events Logistics

Events Planning & Organization

Events Marketing & Communication


FINAL PROJECT (4 WEEKS OPTION)


EVENTS INDUSTRY

EVENTS INDUSTRY & BASIS OF MANAGEMENT

Objectives:

  • Understand the complexity and nature of the events industry.
  • Differentiate events typology and be able to determine the resources that will be needed for different types of events.

Content:

  • Current realities and trends.
  • Events typology and particularities.
  • Events related industries and their development: catering, lodging, audiovisuals, transportation, etc.
  • Events in an international framework.

STRATEGIC & LEGAL ISSUES

Objectives:

  • Understand the basics of fundraising strategies and develop successful campaigns.
  • To be aware of the legal issues related to the organization of different types of events.

Content:

  • Fundraising Strategies.
  • Doing business in multicultural environments.
  • Legal issues in events management.

EVENTS LOGISTICS

EVENTS PLANNING & ORGANIZATION

Objectives:

  • To provide the necessary techniques to develop, manage and organize different types of events.
  • Identify the key actors in the events industry and be able to select the most adequate partners for the development of different kinds of events.

Content:

  • Event organizers: actors.
  • Management of Events Operations: an integrated approach.
  • Project Management.
  • Events & Design process.
  • Human Resources Management: structure, role of volunteering, etc.
  • Managing Outsourcing.

EVENTS MARKETING & COMMUNICATION

Objectives:

  • Structure and develop the communication & marketing plan related to the event.
  • Identify the role of technologies (social media, etc.) and its potential in the development of successful events.
  • Understand the dynamics and importance of sponsorship.

Content:

  • Events as a communication strategy for business.
  • Public Relations & Protocol.
  • Sponsorship.
  • Events and social media.
  • Media Management.

Examples of in-company visits:

  1. CENTRE DE CONVENCIONS INTERNACIONAL BARCELONA (CCIB)

SUBJECTS